San Diego Reader


San Diego Reader

Infobox Newspaper
name = San Diego Reader


type = Weekly newspaper
format = Tabloid
foundation = October, 1972
owners = Jim Holman
price = Gratis
headquarters = San Diego, California, U.S.
editor = Jim Holman
publisher = Jim Holman
website = [http://www.sdreader.com/ SanDiegoReader.com]
The "San Diego Reader" is the largest alternative press paper in the county of San Diego, distributed gratis in stands and private businesses throughout the county, funded by advertisements. It frequently presents an opposing viewpoint to the "San Diego Union Tribune", the primary printed newspaper in the city.

Published weekly since October 1972, the "San Diego Reader" is known as a showcase for San Diego writers and photographers. The "Reader" is trimmed and stapled, with a heavy stock glossy cover.

Specializing in feature stories, the "Reader" covers San Diego life in general, with emphasis on politics and the arts and entertainment. The "Reader" also publishes listings of movies, events, theater and music, restaurant and film reviews, and free classified advertisements for its readers. Its "City Lights" section contains short investigative reports into the dealings of the city, while the "Calendar" section highlights local society, things to do, places to eat, and the local music scene. For decades, film critic Duncan Shepherd has written the "Reader's" movie reviews.

With an average of over 220 pages each week, the "Reader" is the largest alternative publication in the nation.Fact|date=December 2007 It is the second-largest circulation newspaper in San Diego with a single-issue circulation of 170,000 and a 4-week readership of over 777,000 adults.Fact|date=December 2007

As a 'free' publication with high circulation figures, the "Reader" generates high advertising revenue. A quarter-page color ad can cost as much as $3,000 for a single run.

External links

* [http://www.sdreader.com/ The "San Diego Reader" website]


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