Red Bicyclette

Red Bicyclette

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"E & J Gallo Winery's Red Bicyclette is essentially a French jug wine, successfully branded by featuring a cartoon of a Frenchman in a beret riding a red bike with a dog following behind him." [Citation
last =
first =
author-link =
last2 =
first2 =
author2-link =
title = Winning Back Joe Corkscrew
newspaper = Business Week
pages =
year = 2006
date = 2006-04-25
url = http://www.businessweek.com/magazine/content/06_17/b3981099.htm
] The wine has been noted for its market penetration in the United States [Citation
last = Frank
first = Mitch
author-link =
last2 = Keenan
first2 = Liz
author2-link =
title = Gallo Says Bonjour
newspaper = Time Magazine
pages =
year = 2005
date = 2005-05-04
url = http://www.time.com/time/insidebiz/article/0,9171,1056313,00.html
[http://www.time.com/time/insidebiz/article/0,9171,1056313,00.html] .
]

Plan Bordeaux calls for a simplification of French wine labels, including the name of the grape or grapes from which a wine is made.

ee also

*Lulu B.

References

Bibliography

*Franson, P. Labels Gone Wild. "The Wine Enthusiast", March, 2006, pages 28-33.

External Links

* [http://www.redbicyclette.com Red Bicyclette]


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