Infobox Radio station
name = WVKS
branding = 92.5 KISS-FM
slogan = "Toledo's Hit Music Channel"
October 14, 1957as WMHE
frequency = 92.5 (MHz) HD Radio
format = Top 40 (CHR)
erp = 50,000
class = B
callsign_meaning = (WV) KiSs-FM
Clear Channel Communications
website = [http://www.925kissfm.com/ www.925kissfm.com] Citations missing|article|date=December 2007
WVKS' studios and offices are located at Superior and Lafayette in downtown Toledo. The station's transmitter is located at McCutcheonville near Eckel Junction Road in
Perrysburg Township, OH.
Inception and early usage
92.5 went on the air in the Toledo area as WMHE on
October 14, 1957. The station was founded by William A. Hillebrand (1917-2005). Though FM broadcasting was still in its infancy at the time, Hildebrand saw FM radio, with its superior sound quality for musical recordings, as an investment that would prove viable in the long run. "He foresaw things that he thought was going to be successful and he was right," his widow, Marvel Hillebrand, told "The Toledo Blade" after his death in 2005 ( [http://infoweb.newsbank.com/iw-search/we/InfoWeb?p_action=doc&p_docid=10C9F4684800F340&p_docnum=1&p_queryname=NaN&p_product=NewsBank&p_theme=aggregated4&p_nbid=K69U5FHVMTE5MDIyMjA0MC43MjU0NTQ6MTo2Om5jZGNwbA 1] ). The call letters stood for "Wired Music Hillebrand Electronics".
WMHE's initial format consisted of "fine arts" music programming, including classical,
jazz, and big bandmusic. By the early 1970s, the station had adopted a packaged beautiful musicformat called "Escape." In 1975, WMHE switched to rock music, then later flipped back to beautiful music and then went through a discoformat ("Turn MHE On"), which was changed again, after the death of disco, to a very successful Album Oriented Rock format. In the early 1980s, WMHE was named one of the 500 most-listened-to stations in the country.
In the late 1980s, WMHE switched to Top 40/CHR. To compete better with then rival
WRQN, 93Q, the station dropped the call letters WMHE in favor of WVKS and moved to an Adult Top 40 presentation. Their slogan was "The Right Music, Right Now." The new "92.5 KISS FM" became a ratings powerhouse in Toledo, consistently racking up 12+ shares in the double digits and challenging the market's longtime #1 station, country-formatted WKKO(K100).
In the mid-'90s the station was sold to Noble Broadcasting, and its dominance continued. WVKS left its original studio on Bancroft Street and moved downtown with sister stations
WRVFand WSPDin 1998 when Clear Channel took over operations. Shortly thereafter 92.5 KISS FM lost its individual identity and became part of Clear Channel's standard issue KISS format. Due to competition from Cumulus Media's WTWR-FM (Tower 98-3), which recently moved from Monroe, Michiganto achieve better coverage of the market, as well as urban stations WJZEand WJUC, 92.5 KISS FM is no longer the ratings giant it was in the 1990s, but still does respectably.
Past owners-Osborne Communications, Noble Broadcasting, Jacor Broadcasting
Past air talent
*Timm Morrison - now at
*Doug Bermick- now President of Professional Sounds in Toledo.
*Ron Finn - now PD at
*Dave Kennedy (1971) - Now CEO of Susquehanna Media
*Fred Lefebvre - now AM drive at
*Mike Wheeler - now program director at
*Jim Biggins and Mark Olsen (The Breakfast Club)
*Kim Carson - now at
WLHTGrand Rapids, MI
*Dave Fuller - currently at WWWM Star 105.5 in Toledo
*Russ Ryder - now PD at
WMLX/ WLWDin Lima, OH
*Johny D - now at
WCKY-FMin Findlay, OH & WLWD
*Bill Michaels - now PD at
WIOTToledo, as well as Clear Channel Toledo OM
*Larry Weseman - WMHE rock format in mid 70s
*Mike O'Mara - WMHE rock format in mid 70s
*J.T. Dunkin (J. Taylor Dunkin)
92.5 Kiss FM is the #1 CHR format radio station in the Toledo area. On Sundays, it airs American Top 40.
Current air talent include
*Andrew Z in the Morning
*The Mookie Show
*Boomer On The Radio
* [http://www.925kissfm.com 92.5 KISS FM official website]
* [http://www.michiguide.com/dials/rad-v/wvks.html WVKS FM 92.5 at Michiguide]
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