name = Aftonbladet

type = Daily newspaper
format = Tabloid
foundation = December 6, 1830
circulation = 420 800 (march 2006)
owners = LO (50.1%),
Schibsted (49.9%)
political = Independently
Social Democratic
headquarters = Arenavägen 63,
Globen City, Stockholm
editor = Jan Helin
website = []
. In 2006 the paper had 1,425,000 daily readers (Orvesto research 2005:2), circa 15% of the Swedish population.


When it was first published in 1830 by Lars Johan Hierta, it was a tabloid that reported news and also criticised the new Swedish king Charles XIV John. The king stopped Aftonbladet from being printed and banned it, this was answered by starting the new newspaper "Det andra Aftonbladet" (The second Aftonbladet), which was subsequently banned, followed by new versions named in similar fashion until the newspaper had been renamed 26 times, after which it was allowed by the king. [ [ Aftonbladet blev starten för den fria pressen i Sverige] from, "accessed on 11 July, 2007".]

During its existence, "Aftonbladet" has leant in different political directions. Initially liberal, it drifted towards conservatism under Harald Sohlman, Editor in Chief from 1890 to 1921. During World War I, a majority holding was sold to the German government in a secret arrangement.

In 1929 the newspaper came under the control of the Kreuger family, when a majority of the shares was bought by Swedish Match, at that time the heart of Ivar Kreuger's corporate empire. "Aftonbladet" was labelled "neutral". In 1932 it backed Per Albin Hansson's new Social Democratic government. Just a few years later it realigned with the Liberal Party and turned to advocate liberal politics. Heavily influenced by pro-German staff members, the newspaper supported Germany during World War II.

The Kreuger era came to an end on October 8, 1956. Despite interest from both the Liberal Party and the Centre Party, Torsten Kreuger sold "Aftonbladet" to the Swedish Trade Union Confederation. The ownership change was first followed by a slight drop in circulation. In the 1960s, however, the newspaper saw its circulation surge rapidly, peaking at 507,000.

As reported by Ingmar Bergman, Aftonbladet was the main media force behind echoing his alleged finance misdeeds, which finally led to Bergman's self-imposed exile to Munich in 1970s. In his memoir book "Laterna Magica", Bergman called "Aftonbladet" a rubbish yellow paper which had deliberately aimed at tarnishing his reputation.

By the early 1990s "Aftonbladet" had run into economical problems, and many had begun to question the competence of the trade union movement as a media owner. On May 2, 1996, the Norwegian media group Schibsted acquired a 49.9 percent stake in the newspaper. The Swedish Trade Union Confederation kept the remaining 50.1 percent of its shares, and retains full control of the political direction of "Aftonbladet"'s editorial page. The same year, its circulation passed that of long-time tabloid rival "Expressen".

Internet publishing

"Aftonbladet" adopted Internet publishing early on. It has been published on the world wide web since August 25, 1994, and the main news service is free. Since its inception, has consistently been rated as one of the top five most visited Swedish web sites in various surveys. is also, according to themselves, the most visited news site in Europe.


The journalistic quality of Aftonbladet has sometimes been questioned. In late 2006, the papers own journalist Peter Kadhammar directed criticism at the fact that his own paper appears to treat the love life of Swedish tabloid celebrity Linda Rosing as equally important to the war in Iraq. Also in 2006, Lonely Planet listed the very low quality of the Swedish evening press as one of the main drawbacks of Stockholm.Fact|date=October 2007

ee also

*List of Swedish newspapers


External links

* [ Official website]
* [ Company history]

Wikimedia Foundation. 2010.

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