- Carlsberg Group
company_name = Carlsberg
company_type = Public (OMX|CSE1595|CARL A, OMX|CSE1596|CARL B)
foundation = 1847
location = flagicon|Denmark
key_people = Jørgen Buhl Rasmussen (President and CEO), Povl Krogsgaard-Larsen (
industry = Beverages
products = Beers, Water and lagers
revenue = 44.750 billion DKK (2007) [http://www.carlsberggroup.com/Investor/Facts/Pages/Keyfigures.aspx Carlsberg - Key figures, Group ] ]
net_income = 2.596 billion DKK (2007)
num_employees = 31,680 (2006)
homepage = http://www.carlsberg.com/
The Carlsberg Group (IPAEng|ˈkɑrlzbɚɡ) is a large
brewing companyfounded in 1847 by J. C. Jacobsenafter the name of his son Carl ( Carl Jacobsen). The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborgas well as local beers [ [http://www.carlsberggroup.com/brands/Pages/Default.aspx Carlsberg - Brands home ] ] .After merging with the brewery assets of Norwegian conglomerate Orkla ASAin January 2001, Carlsberg became the 5th largest brewery group in the world, employing around 31,000 people.
Carlsberg was founded by
J. C. Jacobsen; the first brew was finished on November 10, 1847. Exportation of Carlsberg Beer began in 1868; foreign brewing began in 1968 with the opening of a Carlsberg brewery in Blantyre, Malawi[http://www.carlsberggroup.com/Company/Timeline/Pages/History.aspx Carlsberg - The Carlsberg History ] ] . Some of the company's original logos include an elephant(after which some of its lagers are named) and the swastika. Use of the latter was discontinued in the 1930s because of its association with political parties in neighboring Germany.Carlsberg founder J. C. Jacobsen was a philanthropistand avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotekin central Copenhagen.
Jacobsen set up the
Carlsberg Laboratoryin 1875 which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The speciesof yeastused to make pale lager, " Saccharomyces carlsbergensis", was isolated at the Laboratory and was named after it. The concept of pHwas developed there as well as advances in proteinchemistry. The laboratory was part of the Carlsberg Foundation until 1972 when it was renamed the Carlsberg Research Center and transferred to the brewery.
The old brewery in Copenhagen is open for tours and famous visitors have included
Winston Churchilland Queen Elizabeth II.
Carlsberg has one brewery in
Ashkelon, Israelwhich started production in 1994 of Carlsberg and Tuborgfor the local Israeli market.
Carlsberg has two breweries in
China- Huizhouand Shanghai. It used to have one in Hong Kong, but shut it down in 1999 due to high costs. Carlsberg's Shanghai brewery started production in 1998.
Baltic Beverages Holding
Baltic Beverages Holdingis a Russian brewery owned by Carlsberg. The company is a significant operator in the brewing industry in Russia, Ukraine, the Baltic countries and Kazakhstan. In 2007 the companies revenue increased by 31% to 10,4 Bn DKK [ [http://www.carlsberggroup.com/Investor/DownloadCentre/Documents/Annual%20Report%20-%202/CBAnnualReport2007-English.pdf Miljforhold ] ] . A significant increase in revenue and profit is also expected in 2008.
In 2007 Carlsberg and Heineken International announced that they would make a bid for
Scottish & Newcastle. After much negotiation, Scottish & Newcastleagreed to the sale in early 2008, and it was completed in June 2008 after receiving shareholder approval, for an amount close to 8 Bn £. Most of Scottish & Newcastleoperations in China, Vietnam, Franceand Russia& Eastern Europe were transferred to Carlsberg, including Scottish & Newcastle's share of Baltic Beverages Holding. [cite press release
title = S&N accepts £7.8bn takeover deal
publisher = BBC News
date = 2008-01-25
url = http://news.bbc.co.uk/1/hi/business/7208341.stm]
Brands held by the Carlsberg brewery group:
* Carlsberg (Global)
* Special brew
* Tetley (UK)
Halida Beer( Vietnam)
Chang Beer( Thailand)
* Lav (
Baltika( Russia) - through the 50-50 joint venture BBH
* Carnegie Porter (
* Falcon (
* Koff (Finland)
* Dahls (
* Nordlands (
* Tou (
* Okocim, Bosman and Harnaś (
* Pan (
Pirinskoand Shumensko( Bulgaria)
* Saku (
* Skol (
* Splügen and Bock 1877 (
* Troy and Venüs (
* Saxon Beer (
* Vole (
* Astra (
* Carlsberg (
outh Asia Breweries Pvt. Ltd.
South Asia Breweries Pvt. Ltd., Plot 52, Sector 32, Gurgaon , India is Foreign direct investment company formed to brew, market Carlsberg brand beer in India. Carlsberg beer from South Asia Brewries is launched at various states in India, including Delhi / NCR, Maharashtra, Punjab, W Bengal, U.P., Goa with three operationl brewries one in Rajasthan and one at Maharashtra and one at Himachal pradesh.South Asia Breweries Pvt. Ltd. currently employ over 200 professionals and demonstrates strong market presence in share of premium beer sector in India.
Carlsberg Pilsner or Carlsberg Lager is the beer most people expect when ordering a Carlsberg. A German style pilsner, first brewed in 1904. In Denmark the beer is often known as HOF (court) due to its
Royal Warrant. This nickname was adopted into the brand in 1931 but discontinued in 1991.
Special Brew is a very strong
lager(sometimes known as premium lager) brewed in Denmarkand the United Kingdom. It comes in a can with a distinctive gold and red colour.
Special Brew was first brewed by master brewer,
Thomas Marfleet, and was brewed by Carlsberg to commemorate a visit to Denmark of Winston Churchillin 1950. In May 1951 two crates were delivered to Churchill's London home. In a thank you letter Churchill called the drink "Commemoration Lager". In Denmark the drink was called Påskebryg ("Easter Brew"), but the Easter Brew has been replaced by a weaker beer (Carls Påske). For the British market Carlsberg called the drink Special Brew and production was started in Northamptonin the 1950s.
At 9% alcohol Special Brew is one of the strongest lagers freely available in the United Kingdom, without going to a specialist shop. Some people will say that Special Brew should more properly be described as a
Barley wine, rather than a lager.
In 1901, on brewer Carl Jacobsen’s initiative the Architect, Professor J.L. Dahlerup created atower resting on four elephants carved in granite from the Danish island
Bornholm. Brewer Jacobsen was inspired to this gate by the obelisk supporting elephant on the Minerva Square in Rome. The four elephants each bear the initial of one of Carl Jacobsen’s four children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery. To the west of the gate, Carl Jacobsen’s motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then the Elephant has been a famous part of the Carlsberg Family, especially after the strong Elephant Beer was created in 1955 under the name “Export Lager Beer” and featuring the Elephant label. Marketed in Ghana, the Gold Coast, Nigeria and on promotion in Malawi. Launched on the Danish market as Elephant Beer on 9 November 1959. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.
Vintage No. 1 beer
This limited edition beer, unveiled in 2008, is the most expensive beer in the world, at roughly US $400 per bottle. Brewmaster Jens Eiken says that "We believe that there are people out there who are willing to part with this amount of money just so that they can taste an amazing beer or to keep it on their mantelpiece." Only 600 bottles will be available for sale.
Carlsberg's tagline "Probably the best beer in the world" was created in 1973 by
Saatchi and Saatchifor the UK market. It began to appear in company corporate ads around the world from the 1980s onwards.
Carlsberg was featured in the film
Ice-Cold in Alex(not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for".
Carlsberg was one of the major sponsors of
Euro 2008. Carlsberg was one of the major sponsors of the 2004 European Football Championshipand use the promotional slogan "probably the best beer in the world"; they were also a sponsor of the 1990 FIFA World Cup. They're the main sponsors of Liverpool F.C.[16 years as of 2008] , F.C. Copenhagen, Havant and Waterlooville, Selby Town F.C., Odense BK, Toronto FC, Montreal Impact, Pirin Blagoevgradand are also the secondary sponsor (after Eircom) of the Republic of Ireland national football teamand Tottenham Hotspur F.C.. Carlsberg also sponsors other sport events, such as golfand skiing.Furthermore, Carlsberg is the sponsor of "probably, the best view in the world" from the Carlsberg Sky Towerin Singapore.One of Carlsberg's brands, Tuborg, was the official sponsor of the 2007 Download Festival. Fact|date=June 2007 Tuborg again sponsored the Download Festival in 2008.The Institute of Theoretical Physics in Copenhagen, which was an international center for theoretical physics during the 1920s and 1930s, when quantum mechanics was being developed, was largely supported by the Carlsberg brewery.
* [http://www.carlsberg.com Carlsberg.com - Probably the Best Website in the World]
* [http://www.carlsberg.ca Carlsberg.ca]
* [http://www.carlsbergkaraoke.co.uk Carlsbergkaraoke.co.uk - Carlsberg Karaoke]
* [http://www.skytower.com.sg Carlsberg Sky Tower]
* [http://www.skummer.com/sebryggeri.php?id=7 Skummer.com]
* [http://www.ratebeer.com/Brewers/carlsberg-brewery/43/ RateBeer]
* [http://www.sobomw.com - Carlsberg Malawi]
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