- The Advocate (Baton Rouge)
name = The Advocate
caption = The
April 4, 2007front page of
type = Morning daily
foundation = 1842 (as "The Democratic Advocate")
owners = Capital City Press
headquarters = 7290 Bluebonnet Blvd
Baton Rouge, Louisiana70810
publisher = David Manship
editor = Milford Fryer
website = [http://2theadvocate.com/ 2theadvocate.com]
"The Advocate" is the primary newspaper of
Baton Rouge, Louisiana.
The paper consists of a Monday-Friday "Advocate", as well as the
weekend editions "Saturday" and the "Sunday Advocate". As of 2004, it had a daily circulation of nearly 100,000 and a "Sunday Advocate" circulation of nearly 125,000.
It presents itself as the "Independent Voice of South Louisiana." Today, it maintains this
tradition, although this does not preclude it from taking positions and offering political endorsements.
The oldest ancestor of the modern paper was the "Democratic Advocate", an anti-Whig, pro-Democrat
periodicalestablished in 1842. The paper went through several transformations, but was ultimately acquired as "The State-Times", a paper with emphasis on local news, in 1909 by Charles Manship's newly-founded Capital City Press. In 1925, Manship also began publishing the companionary "Advocate" editions to focus on national news. The Manship familyhas since become an influential force in Baton Rouge, as they continue to maintain family ownership of Capital City Press and other media outlets.
"The State-Times", an afternoon publication, ceased in October 1991. "The Advocate" hence remains the sole descendant of the original 1842 paper.
The paper maintains
bureaus throughout south Louisianaas well as in Washington, D.C. David William Thomas, a Louisiana State University journalismprofessor, published a small Baton Rouge newspaper in the early 1920s, which was acquired by "The Advocate". He then published papers in Hammond, and Minden, where he was elected mayorin 1936.
From 1949 to her death in 1970,
Margaret Dixonwas "The Advocate"'s first woman managing editor. Veteran journalist Kenneth L. Dixon(no relation to Margaret) also worked there.
A popular "Advocate" columnist is
Ed Cullen, whose "Attic Salt" appears on Sundays. He is also a National Public Radio essayistand the author of "Letter in a Woodpile", a collection of some of his his "Morning Advocate" and NPR selections.
In 2007, the newspaper lost two of its key staff with the deaths of Capitol Bureau Chief
John LaPlanteand environmental writer Michael P. Dunne. LaPlante died in Texasin a drowningaccident, and Dunne succumbed to cancer.
* [http://www.2theadvocate.com The Advocate website]
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