Wall's ice cream

Wall's ice cream

Wall's is the brand name of Unilever's Heartbrand ice cream business, used originally in the United Kingdom and also currently (2006) in Hong Kong, China, India [ [http://www.kwalitygroup.com/walls.htm] ] , Indonesia, Jordan, Lebanon, Malaysia [ [http://www.walls.com.my Walls.com.my ] ] , Maldives, Pakistan [ [http://www.wallspakistan.com] ] , Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam.

Wall's (Ice Cream) Ltd is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Wall's brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Wall's was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd (together with Margarine Union, the founder company of Unilever). Ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory at Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983). Unilever continues to use the brand for ice cream in the UK [ [http://www.walls.co.uk Wall's || UK Home ] ]

Whilst remaining (2006) the market leader in the UK in impulse hand held products such as Cornetto and Magnum, and creative in-home products such as Viennetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle's ice cream and ice lollies (absorbing the Rowntree's and Lyons Maid brands), and Mars spin-off ice cream products.

Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.

References

External links

* [http://www.walls.co.uk/ Wall's]
* [http://www.totalrefrigeration.co.uk/products/walls Wall's ice cream freezer]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Cornetto (ice cream) — Cornetto is a branded frozen ice cream cone manufactured by Unilever and marketed throughout the world under various company names, but with the same Heartbrand logo.[citation needed] Double choc chip Cornetto box, as available in super …   Wikipedia

  • HB Ice Cream — (previously an acronym for both Hughes Brothers and Hazelbrook Farm) is an ice cream brand in Ireland and is part of the Unilever Group s Heartbrand ice cream brand. It offers most of the Heartbrand s ice cream range, as well as some products… …   Wikipedia

  • Streets (ice cream) — Streets Ice cream is the Australian ice cream brand owned by the multi national company, Unilever. It originated in Corrimal, New South Wales in the 1930s, and is now Australia s largest ice cream manufacturer. Products were manufactured at a… …   Wikipedia

  • Rocky road ice cream — is a chocolate flavour, recently ranked tenth in popularity in the United States. Though there are variations on the flavour, it is traditionally composed of chocolate ice cream, nuts and marshmallows. The flavour was created in March 1929 by… …   Wikipedia

  • Magnum (ice cream) — Streets Magnum Classic Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark. The original 1987 Magnum… …   Wikipedia

  • List of ice cream brands — This is a list of ice cream brands currently in production around the world.A*Albertsons *Amul (India) ( [http://www.amul.com/desserts icecream.html AMUL Ice Creams] ) *Anderson Dairy (Las Vegas, Nevada) ( [http://andersondairy.com Anderson… …   Wikipedia

  • Magnolia Ice Cream — Magnolia Dairy Ice Cream is a Philippine brand of ice cream that includes unusual tropical flavors and is sold domestically in the Philippines and in other markets such as Thailand, the United States, Australia, Malaysia, and Singapore. Magnolia… …   Wikipedia

  • Glasgow Ice Cream Wars — The Glasgow Ice Cream Wars were conflicts in the East End of Glasgow in Scotland in the 1980s between rival ice cream van operators, over lucrative territory and suggested use of ice cream vans as a cover for selling drugs. The conflicts involved …   Wikipedia

  • Wall's — may refer to:*Wall s ice cream *Wall s sausages *Wall Drug …   Wikipedia

  • Wall's sausages — Wall s are a prominent manufacturer of sausages in the United Kingdom. Originally part of the same company that produced Wall s ice cream, acquired by Unilever in 1922, they were subsequently sold off to the Kerry Group in 1994. Their advert for… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”