- Malt-O-Meal Company
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Malt-O-Meal Company 
Type Private company Industry Cereal Founded 1919 Founder(s) John S. Campbell Headquarters Minneapolis, Minnesota, USA Key people Chris Neugent
CEO
John A. Gappa
CFO
Gene Pagel
CIOProducts Hot and cold cereals Revenue US $548 Million[1] Employees 1,400[1] Website www.maltomeal.com The Malt-O-Meal Company is a privately owned American corporation that produces breakfast cereals. Its corporate headquarters are in Minneapolis, Minnesota. It employs 1,400 people and had estimated sales in 2008 of $548 million.[1]
Contents
History
The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat[2] hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat.
In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, owners changed the company name to Malt-O-Meal Company.
Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition.[3]
In the 1970s, the Malt-O-Meal Company once again began making cold cereals which replicated popular brands. These cereals are packaged under Malt-O-Meal's brands and private labels for Kroger, Safeway, Wegmans, Harris Teeter, Shop 'n Save (Pittsburgh) and Wal Mart.
The Malt-O-Meal Company is the fifth largest cereal manufacturer in the United States, marketing its cereals in more than 70% of the nation's grocery stores.[1]
It operates three manufacturing plants in Northfield, Minnesota, one in Tremonton, Utah, and one in Asheboro, North Carolina, as well as distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah.
The company sponsors "Make it with Malt-O-Meal" State Fair Recipe Contests at the Oregon and Arizona State Fairs.[4][5]
In 2002, Malt-O-Meal acquired the bagged cereal business from the Quaker Oats Company.
In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for The Simpsons Movie and packaged one of their cereals, Tootie Frooties, [6] as "Krusty-O's". The cereal was sold in 7-Eleven stores across North America along with other The Simpsons Movie related products. [7]
In December 2009, Malt-O-Meal acquired the Farina brand of hot cereal from U.S. Mills. Farina was started by Pillsbury in 1898.
Corporate governance
The company is a fourth generation, family-owned business based in Minneapolis.
Products
Hot cereals
- Original Flavor
- Chocolate
- Maple & Brown Sugar
- Creamy Hot Wheat
Cold cereals
- Apple Zings (Apple Jacks)
- Berry Colossal Crunch (Crunch Berries)
- Blueberry Muffin Tops
- Cinnamon Toasters (Cinnamon Toast Crunch)
- Cocoa Dyno-Bites (Cocoa Pebbles)
- Coco Roos (Cocoa Puffs)
- Colossal Crunch (Cap'n Crunch)
- Corn Bursts (Corn Pops)
- Crispy Rice (Rice Krispies)
- Frosted Flakes (Kellogg's Frosted Flakes)
- Frosted Mini-Spooners (Frosted Mini-Wheats)
- Fruity Dyno-Bites (Fruity Pebbles)
- Golden Puffs (Golden Crisp)
- Cinnamon Golden Puffs
- Honey and Oat Blenders (Honey Bunches of Oats)
- Honey Buzzers (Honeycomb)
- Honey Graham Squares (Golden Grahams)
- Honey Nut Scooters (Honey Nut Cheerios)
- Marshmallow Mateys (Lucky Charms)
- Puffed Rice (Quaker Puffed Rice)
- Puffed Wheat (Quaker Puffed Wheat)
- Raisin Bran (Kellogg's Raisin Bran)
- Scooters (Cheerios)
- Tootie Fruities (Froot Loops)
Other Brands
As listed on Malt-O-Meal's site[8] Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy
- Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores)
- Mom's Best Naturals (hot and cold varieties)
- Bear River Valley (cold varieties)
- I Love Oats (hot varieties)
- Better Oats (hot varieties) (most sub-brands available in multiple flavors[9])
- Oat Revolution
- Oat Revolution Thick & Hearty
- Abundance
- Good 'N Hearty
- Lavish
- mmm... Muffins
- Oat Fit
- Oat Heads
- Raw Pure & Simple
- Mom's Best Naturals
References
- ^ a b c d Hoovers, Inc. Malt-O-Meal Fact Sheet (Retrieved 20 November 2009)
- ^ "Unwrapped : Cereal Aisle (Food Network)". http://www.foodnetwork.com/food/show_cw/episode/0,1976,FOOD_9955_58195,00.html. Retrieved 2008-07-04." (06/30/2008 9:00PM) Episode: CW1708 Food Network
- ^ Salamie, David; Kathleen Peippo (2007-12-06). "Malt-O-Meal Company". International Directory of Company Histories, Volume 63 (1992). http://findarticles.com/p/articles/mi_gx5202/is_1992/ai_n19122144. Retrieved 2007-12-06.
- ^ "Oregon Make It with Malt-O-Meal Recipe Contest". http://www.oregonstatefair.org/node/142. Retrieved 2007-12-06.[dead link]
- ^ "Arizona Make It With Malt-O-Meal Recipe Contest". http://www.azstatefair.com/contests/maltomeal.aspx. Retrieved 2007-12-06.
- ^ Press, Associated (7/6/2007). "Krusty-O's cereal won't be available in Minnesota". KARE-11. http://www.kare11.com/news/news_article.aspx?storyid=259273. Retrieved 2007-12-06.
- ^ Press, Associated (July 1, 2007). "7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion". Fox News. http://www.foxnews.com/story/0,2933,287578,00.html. Retrieved 2007-12-06.
- ^ "Visit other Malt-O-Meal sites". Malt-O-Meal. October 24, 2010. http://www.malt-o-meal.com/other-sites/. Retrieved 2010-10-24.
- ^ "Better Oats - Brands sites". Better Oats. October 24, 2010. http://www.betteroats.com/brands.php. Retrieved 2010-10-24.
External links
Categories:- Breakfast cereal companies
- Companies established in 1919
- Food production companies of the United States
- Companies based in Minneapolis, Minnesota
- Privately held companies based in Minnesota
- Malt-O-Meal Company brands
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