Infobox Radio station
name = WKKF
Ballston Spa, New York
Capital Districtand Adirondacks
branding = 102.3 Kiss FM
slogan = All of Today's Best Music
airdate = October
(1968 as WKAJ-FM Saratoga Springs)
frequency = 102.3 MHz
power = 4.1 kW
erp = 6 kW
class = A
callsign_meaning = W Kapitol" [sic] " Kiss FM
former_callsigns = WKAJ-FM (1968-79, Saratoga Springs)
WASM (1979-87, Saratoga Springs)
WQQY (1987-91, Saratoga Springs)
Clear Channel Communications
WGY, WRVE, WHRL, WPYX, WTRY-FM, WKKF
website = [http://www.1023kissfm.com/ www.1023kissfm.com]
WKKF "(102.3 Kiss FM)" is a
Top 40radio station licensed to Ballston Spa, New Yorkand serving the Capital Districtand Adirondacks. The station is owned by Clear Channel Communicationsand broadcasts at 102.3 FM at 4.1 kilowatts ERP from a transmitter in Clifton Park, New Yorkon a tower shared with WPTRand WTMM-FM.
Since its launch as "Kiss FM" on
May 26 2000, WKKF has been a largely successful station going after heritage Top 40 WFLYwith a more rhythmic, younger leaning format. This approach has allowed it to hold its own against WFLY, a station which had not seen competition for a decade prior to WKKF's launch, and WAJZ, a Rhythmic who happens to be WFLY's sister station.
WKKF's playlist leans heavily on
rhythmicpop and hip-hop, however the station plays a tangible amount of straight pop and rock tracks which differs from a traditional Rhythmic Top 40station. On the musical spectrum, it falls right between its two key rivals, sister stations WFLY and WAJZ.
Much of WKKF's airstaff are transplants from other stations in the market; former Program Director/midday jock Rob Dawes previously held the same position at WFLY, current midday jock Ally Reid handled middays at FLY as well as WFLZ (93-3FLZ) in Tampa, FL. Another former FLY staff member,morning jock "Joey Kidd" (better known as Joe Rosati on
WHTZin New York City, who does his show via ISDN). PM Drive jock DJ Thomas, the last original staff member from WKKF's launch, spent time at WKLI(as "K-100") and WABT. "Corey", the current night jock, previously spent time at 98 WPXY in Rochester.
Special features on WKKF include the "Kiss Cafe" noon request hour, the "7 O'Clock Shorty" mixshow weeknights at 7:00 p.m., and the "9 Most Wanted" countdown weeknight at 9:00 p.m.. Additionally, WKKF broadcasts the nationally-syndicated MTV TRL Weekend Countdown with Damien every Saturday from 7 a.m. to 10 a.m. and
American Top 40hosted by Ryan Seacrestevery Sunday from 8 a.m. to Noon.
The 102.3 frequency originally began in
Saratoga Springs, New Yorkin 1968as WKAJ-FM, sister to WKAJ running an easy listeningformat. In 1979, WKAJ-FM was sold and changed its calls to WASM keeping the easy listening format though by the mid-1980s the station evolved to an Adult contemporaryapproach.
1987, WASM flipped to Top 40 WQQY "(102 Double Q)" and began to make a minor wave in the Albany ratings by giving WFLY and WGFM a run for its money in Saratoga County. Among the air talent at WQQY was Rob Dawes early in his career before moving back to the frequency.
With the decline of Top 40 in the early 1990s, it's limited 3000 watt signal, and a nearby station (WEQX) wishing to upgrade their facilities, WQQY began to look to the south for a better alternative. Having a construction permit to move the station down to the Albany area, WQQY moved its transmitter 12 miles south to Clifton Park (licensed to nearby Ballston Spa) and relaunched in September
1991as WZRQ, becoming Albany's affiliate of ABC's "Z-Rock" satellite hard rockformat. WZRQ remained as an affiliate of Z-Rock until the network's end in late 1996.
Needing a new format, then-owner Radio Enterprises (a joint venture of Clear Channel and local investors) decided to go after heritage rock station
WPYXwith a classic rockformat as WXCR. Though former WPYX morning team "Mason and Sheehan" gave the station a boost at the outset, their firing in 1998left WXCR as one of the lowest rated stations in the Capital Region. After Clear Channel acquired WPYX in 2000, the WXCR call letters were changed to WKKF, and their 'Kiss-FM' Top-40 format was adopted. WXCR personality, Steve Scott was the only one to make the transition from classic rock to Top-40 as Jeff Mrozek adopted the afternoon drive spot at sister station WQBK (The Edge) earlier that year.
2005, WKKF upgraded to IBOC digital radioalongside the rest of Clear Channel's Albany stations. On August 17, 2006, WKKF began airing an HD2 channel with a pop and new music-heavy CHR format known as "KissPop" which is heard on several other Kiss stations across the United States.
* [http://www.mickontheradio.com KISS After Dark with Mick Website]
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