- United States Satellite Broadcasting
Paul Rand. [ [http://www.amazon.com/dp/0714839949 "Paul Rand", by Steven Heller; Phaidon Press, 2000] ] ] United States Satellite Broadcasting was a satellite television company that ran from 1981to 1998. It was purchased by DirecTVin 1998.
USSB was founded in 1981 by Hubbard Broadcasting founder Stanley S. Hubbard, who is widely considered to be the father of modern satellite broadcasting. Hubbard spent most of the 1980's raising awareness and money to launch a digital satellite television service. In the 1990's, he had teamed up with RCA/Thomson Consumer Electronics and Hughes Electronics Corporation to come up with a practical digital satellite service capable of 175 channels. The original name of the service was HUBTV [ [http://www.amazon.com/dp/0714839949 "Paul Rand", by Steven Heller; Phaidon Press, 2000] ] , named after Hubbard, but was soon changed to USSB before launch. When the service launched, USSB offered mostly
premium channels, plus MTVand others, while Hughes offered programming under the banner of DirecTV(mostly basic services). DirecTV later acquired USSB.
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