Angel dusting


Angel dusting

Angel dusting is the misleading marketing practice of including a minuscule amount of an active ingredient in a cosmetic, cosmeceutical, dietary supplement, food product, or nutraceutical, insufficient to cause any measurable benefit. The advertising materials may claim that the ingredient is helpful and that the ingredient is contained in the product, both of which are true (with the exception of some extreme cases where the ingredient is so diluted that most units of the product don't even contain a single molecule of the active ingredient). However, no claim is made that the product contains enough of the active ingredient to have an effect — this is just assumed by the purchaser. Thus, while misleading, angel dusting is typically legal.

Causes

Manufacturers have several reasons not to include sufficient quantities to have a measurable effect. Consumers want the benefits of the active ingredient, but are unwilling to pay the cost or risk the side effects of that ingredient, while businesses want to maximize profit and minimize risk:

*Cost. This ingredient may cost substantially more than other active or inactive ingredients. Thus, including a significant quantity would raise the price (which would decrease sales volume) and/or reduce the profit margin of the product.

*Side effects. Effective ingredients also tend to have side effects. To minimize backlash from dissatisfied customers and possible lawsuits, yet still benefit from the appearance of including the ingredient, angel dusting may be employed. Ironically, the only way the consumer may know the quantity of the ingredient is from information supplied by the manufacturer while defending themselves from a lawsuit over side effects.

*Insufficient labeling requirements. Consumer products generally are required to list ingredients, but not the quantities of each, which makes angel dusting difficult for the consumer to detect. A partial exception is in the area of food products, where some helpful ingredients, like vitamins, may have specific quantities listed, although others, like omega-3 fatty acids, may not.

*Drug Regulation. Chemicals that actually have an effect on the body are drugs and, as such, require extensive testing for safety and effectiveness. Drugs also require full listing of ingredients, with quantities, and may also require a prescription. Cosmetic companies wish to avoid their products having any actual physiological effect to avoid their being classified as drugs and put under this regime.

ee also

*Homeopathy

References

* [http://www.cremedevie.com/angel-dusting.htm Angel dusting by cosmetic and skin care manufacturers]
* [http://www.dermaxime.co.za/angel-dusting.htm Angel-dusting – a marketing ploy by large cosmetic companies]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Angel dust — may refer to: * a common name for the drug phencyclidine (PCP) * Angel Dust (Blutengel album) * Angel Dust (album) by Faith No More * Angel Dust (band), a power metal band from Germany * Angeldust (band), a late 1990s industrial band * Angel Dust …   Wikipedia

  • Angel: After the Fall — Cover of Angel: After the Fall #1. Art by Tony Harris. Publication information Publisher IDW Publishing …   Wikipedia

  • Angel (Buffy the Vampire Slayer episode) — Infobox Television episode Title=Angel Series=Buffy the Vampire Slayer Season=1 Episode=7 Airdate=April 14 1997 Production=4V07 Writer=David Greenwalt Director=Scott Brazil Episode list=List of Buffy the Vampire Slayer episodes Prev=The Pack Next …   Wikipedia

  • dusting — dust·ing || dÊŒstɪŋ n. powder material that develops on a surface on newly hardened concrete; beating; defeat; act of wiping dust; (Slang) act of adding heroin or Angel Dust to marijuana dÊŒst n. dirt, soil; corpse, dead body; riot, panic v.… …   English contemporary dictionary

  • War Zone (Angel) — Infobox Television episode Title = War Zone Series = Angel Caption = {Caption|} Season = 1 Episode = 20 Airdate = May 9, 2000 Production = 1ADH20 Writer = Gary Campbell Director = David Straiton Guests = David Herman J. August Richards (Gunn)… …   Wikipedia

  • First Impressions (Angel) — Infobox Television episode Title = First Impressions Series = Angel Caption = {Caption|} Season = 2 Episode = 3 Airdate = October 10, 2000 Production = 2ADH03 Writer = Shawn Ryan Director = James Contner Guests = Julie Benz (Darla) Alan Shaw… …   Wikipedia

  • Cosmeceutical — Cosmeceuticals refers to the combination of cosmetics and pharmaceuticals. Cosmeceuticals are cosmetic products with biologically active ingredients purporting to have medical or drug like benefits. Dermatological research suggests that the… …   Wikipedia

  • Cosmetic advertising — is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and… …   Wikipedia

  • Cosmetics advertising — Actresses Gong Li and Andie MacDowell have both appeared in many advertisements for L Oréal. Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns… …   Wikipedia

  • List of Teenage Mutant Ninja Turtles supporting characters — Table of appearances=A table of characters showing their appearances in the nine major incarnations of the TMNT franchise. Ace Duck Ace Duck is a fictional character from the original franchise.Toy LineHis action figure was released in 1989, part …   Wikipedia