Suggestion box


Suggestion box

A suggestion box is a device for obtaining additional comments, questions, and requests. In its most basic and traditional form, it is a receptacle with an opening, not unlike an offering box or voting box. The box is used for collecting slips of paper with input from customers and patrons of a particular organization. Suggestion boxes may also exist internally, within an organization, such as means for garnering employee input.

Variations on this method include paper feedback forms which can be sent via postal mail, such as the "We value your input" or "How was the service today?" cards found in some restaurants; solicitations to provide comments over the telephone, such as a voluntary survey at the end of a transaction with a call center, or even an invitation on a printed store receipt to call and complete a customer satisfaction survey (sometimes offered with a product discount); or the placement of feedback forms on an institution's website.

Including mechanisms for customer comments beyond an ordinary point of service has several benefits. Suggestion boxes provide some degree of detachment (or sometimes, especially with computer-mediated communication, complete anonymity) from the person or service that a customer may be critiquing, and may therefore yield more frank and open feedback, thereby providing greater opportunities for obtaining accurate market research data and improving customer relations.

The internal routing of comments within an organization may also provide those without direct contact with customers a realistic appraisal of the quality of customer care being given. The external routing of responses to received suggestions, such as by posting responses to questions and requests on a physical or virtual bulletin board, may also help educate consumers and improve a company's image and customer loyalty.

Gathering employee comments with a suggestion box can also be fruitful, especially in groupthink-prone environments and within a corporate culture that adheres to a "shoot the messenger" mentality. However, as with the use of anonymous suggestion forms from the public, allowing unsigned comments may sacrifice accountability and make the feedback system prone to abuse.

Recording received suggestions in a robust database can help track any trends. Bugzilla, for example, an open system where bugs and feature requests can be logged for a particular software program, is a popular example of what could be called an enhanced suggestion box. Also see social suggestion box.

See also

*Social suggestion box


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • suggestion box — suggestion box, a box in which written suggestions for improvement are put, as by employees in a factory or business or patrons in a theater or restaurant …   Useful english dictionary

  • Suggestion Box — Infobox Film name = Suggestion Box image size = caption = director = producer = Office of War Information writer = narrator = starring = music = cinematography = editing = distributor = War Activities Committee of the Motion Pictures Industry… …   Wikipedia

  • suggestion box — box that is intended for the public to place notes suggesting what they think will improve a service …   English contemporary dictionary

  • suggestion box — noun A receptacle with a opening in which people may place slips of paper containing suggestions for improvement, or for similar feedback …   Wiktionary

  • suggestion box — /sə dʒestʃən bɒks/ noun a place in a company where members of staff can put forward their ideas for making the company more efficient and profitable …   Marketing dictionary in english

  • box — n. 1) a call (BE), telephone (BE) box 2) a letter (BE) box, mailbox (AE), pillar (BE) box 3) a signal box (BE; AE has signal tower) 4) (ice hockey) a penalty box 5) a witness box (BE; AE has witness stand) 6) a music (AE), musical (BE) box 7) a… …   Combinatory dictionary

  • suggestion — noun 1 proposal ADJECTIVE ▪ constructive, excellent, good, helpful, interesting, intriguing, positive, practical, reasonable, sensible …   Collocations dictionary

  • Medaka Box — Cover of the Japanese edition of volume 1 published by Shueisha めだかボックス (Medaka Bokkusu) …   Wikipedia

  • Serving suggestion — is a disclaimer used on food packaging. The phrase is used as legal fine print with a picture of the product. The picture attempts to portray the manufacturer s food in the most favorable or appetizing way possible even including other foods that …   Wikipedia

  • Mobilisa, Inc. v. Doe — Mobilisa v. Doe[1] was a lawsuit filed in 2005 by Mobilisa Inc.,, a Washington based company that provides wireless and mobile communications to government and military clients. The case against John Doe, the anonymous sender of an email using… …   Wikipedia