Infobox Radio station
name = WWWW-FM

city = Ann Arbor, Michigan
branding = W4 Country
slogan = Good Times, Great Country Favorites
airdate = March, 1962
frequency = 102.9 (MHz)
format = Country
power = 49,000 watts
haat = 152 meters
class = B
facility_id = 41080
coordinates = coord|42|15|4|N|83|48|28|W|type:landmark
callsign_meaning = W 4 times
former_callsigns = WFOR-FM (7/4/06-7/31/06)
WWWW (10/2/00-7/4/06)
WIQB-FM (2/1/92-10/2/00)
WIQB (3/75-2/1/92)
WNRZ (2/14/70-3/75)
WOIA (3/62-2/14/70)
owner = Cumulus Broadcasting
sister_stations = WLBY, WQKL, WTKA
webcast =
website = [http://www.w4country.com/ http://www.w4country.com/]
affiliations =

WWWW-FM - "W4 Country" - is a country music radio station based in Ann Arbor, Michigan, broadcasting on 102.9 MHz.


Early years

The 102.9 frequency began operations in March 1962 as WOIA and was (and still is) co-owned with WOIB-AM 1290 in Saline, Michigan. Originally, WOIA and WOIB simulcast a middle of the road music format with some Top 40 music played on weekends. The format changed to full-time Top 40 in 1967. In 1970, the stations became WNRZ AM/FM "Ann Arbor's Winners." The "Winners" airstaff included a young Arthur Penhallow, now in his third decade of working at WRIF-FM in Detroit, under the name "Cicero Grimes." The WNRS/WNRZ format remained Top 40 at first, but as the "Winners" were in competition with Detroit-area stations like CKLW as well as powerful out-of-state signals like WLS, WCFL and WOWO for the ears of local Top 40 music listeners, it didn't last long. AM 1290 soon changed to country; FM 102.9 simulcast the country format during the day and played a progressive rock format at night.

WNRZ-FM changed its format from country to album rock in March 1975 and became known as WIQB, with a call sign which designated the number "103" (AM 1290 has since been through a multitude of format changes and is now WLBY, an affiliate of Air America Radio). Like the original WWWW-FM, WIQB broadcasted in quadraphonic sound for a time in the 1970s as "QuadRock 103."

In the 1980s WIQB programmed a mixture of album rock and CHR/Top 40 and was a highly rated station in the Ann Arbor market. The format then went through several changes through the 1990s, including adult alternative during the late 1990s and then active rock by the end of the decade. As an active rock station, "Rock 103 IQB," then owned by Cumulus Broadcasting, was low-rated, continuously losing to Detroit's WRIF in the Ann Arbor Arbitron reports.

History of "W4"

The WWWW calls were originally used for 106.7 FM (and later 1130 AM) in Detroit, Michigan. In October 2000 "Alice 106.7" finally changed their call letters to "WLLC-FM" and the "WWWW" call letters were moved to 102.9 FM in Ann Arbor to relaunch "W4 Country".

The new "W4 Country" soon became a ratings success in Ann Arbor. Arbitron often rates WWWW-FM as the top-rated music station in the market 12+; it is usually second place overall, behind only Detroit's WJR. Among local stations in Ann Arbor/Washtenaw County, W4 is the highest-rated commercial station, although it has been reported that if non-commercial stations were counted, NPR station WUOM would come out on top.

W4's signal into metropolitan Detroit is impeded by WHTD (102.7 MHz) in Mount Clemens in Macomb County, but it still frequently shows up toward the bottom of the Detroit ratings. W4's signal is much stronger toward the west and north of Ann Arbor, and the station gets a listenable signal as far away as Flint,Lansing and Toledo.

Recent Changes

On July 24, 2006, the call letters for 102.9 FM in Ann Arbor were temporarily changed to WFOR-FM (there is a CBS-owned TV station in Miami, Florida with the WFOR call letters), as Clear Channel moved the "WWWW" call letters to the 1310 AM facility in Detroit. One week later, on July 31, 102.9 switched to "WWWW-FM" - different in only the "-FM" suffix. On September 15, 2006, the WDTW call letters returned to 1310 AM.

This sequences of moves of the WWWW call letters were likely due to a swap of the Clear Channel Ann Arbor cluster to Cumulus Broadcasting ["Deals," "Broadcasting & Cable", January 15, 2007.] , which was still pending in late December 2007 [http://forbes.brand.edgar-online.com/GlimpseFrameset.aspx?filingid=5804052, Retrieved on 2008/04/18.] . Clear Channel had intended to hold onto the "WWWW" calls, though that is now unclear as 106.7 FM's call letters have remained WDTW-FM.


The current lineup is as follows

* Morning Show: Breakfast With Bubba - Brian "Bubba" Cowan, Katie McGillis, Brian Larsen & Monkey
* Mid-Days: Heather McGregor
* Afternoon Drive: Adam Rey
* Nighttime: Drew Mann
* Overnights: After Midnite with Blair Garner
* Weekender: Jody Ryan


External links

* [http://www.michiguide.com/dials/rad-p/wqkl.html Michiguide.com - WWWW-FM History]

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • WWWW — can refer to: *WWWW FM, in Ann Arbor, Michigan *WDTW FM, the current call sign for a radio station formerly known as WWWW *World Wide Web Worm, an early Internet search engine *World Wide Web Wanderer a web crawler used to measure the size of the …   Wikipedia

  • WWWW — World Wide Web Worm Web Wanderer bzw. Knowbnot des 1.), http://www.cs.colorado.edu/home/mcbryan/WWWW.html …   Acronyms

  • WWWW — World Wide Web Worm Web Wanderer bzw. Knowbnot des 1.), http://www.cs.colorado.edu/home/mcbryan/WWWW.html …   Acronyms von A bis Z

  • WWWW — World Wide Web Worm (Computing » Security) World Wide Web Worm (Business » Firms) World Wide Web Worm (Internet) * FM 102.9, Ann Arbor, Michigan (Community » Radio Stations) …   Abbreviations dictionary

  • Joey Harder — Infobox Country Infobox Wrestler name=Joey Harder names=Joey Harder The Life of the Party The Silent Assassin image size= img capt= height=5 ft. 10 in. (178 cm) weight=193 lb. (88 kg) real height=5 ft. 9 in. 9175 cm) real weight= birth date= 1984 …   Wikipedia

  • WDTW-FM — Infobox Radio station name = WDTW FM city = Detroit, Michigan branding = 106.7 The Fox slogan = Welcome To Fox Country airdate = October 16, 1960 frequency = 106.7 MHz HD Radio 106.7 HD 2: The Mother Trucker Country/Southern Rock/Country… …   Wikipedia

  • Hurricane Kenna — Infobox Hurricane Name=Hurricane Kenna Type=hurricane Year=2002 Basin=EPac Image location=Hurricane Kenna 24 oct 2002 1750Z.jpg Formed=October 22, 2002 Dissipated=October 26, 2002 1 min winds=145 Pressure=913 Da Inflated=2 Fatalities=4 direct… …   Wikipedia

  • Clementi Bus Interchange — 金文泰巴士转换站 Stesen Bas Clementi Commencement Date: 26 November 2011 Number of Sawtooth Berths: 5 Number of Services: SBS Transit: S …   Wikipedia

  • Changi Airport PTB 1, 2 and 3 Bus Terminal — Changi Airport Bus Terminal 樟宜机场搭客巴士终站 Terminal Bas Changi Airport Commencement Dates: 1 July 1981 (Terminal 1) 22 November 1990 (Terminal 2) 9 January 2008 (Terminal 3) Number of Sawbooth Berths: 3 Number of Services: SBS Transit: SMRT Buses: 6… …   Wikipedia

  • Web.com (1995 - 2007) — Infobox Company company name = Web.com company company type = Subsidiary parent = Website Pros (nasdaq2|WSPI) foundation = 1995, as MicronPC location city = Jacksonville, FL location country = USA key people = Jeff Stibel, President CEO Gonzalo… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.