BlogCN

Established in November 2002, BlogCN is the first free blog hosting service provider in China. Based in the eastern city of Hangzhou, BlogCN has built the world's largest Chinese blog community, blog hosting service, and blog search engine.Fact|date=February 2007 The Internet portal offers free blog space, but began to charge for value-added services, including mobile phone features, in 2005. BlogCN simultaneously introduced a virtual coin system to purchase such services. [Zhou, Zhengqian. [http://www.pacificepoch.com/newsstories/31587_0_5_0_M/ Blogchina And Blogcn On Company Strategy] . June 13, 2005. Retrieved March 1, 2007.] The total value of BlogCN is estimated at US$10,000,000.zh icon Sohu.com Technology. [http://it.sohu.com/20051121/n240767840.shtml] . November 21, 2005. Retrieved March 1, 2007.] 70-80% of its revenue comes from advertising. [zh icon Hu Zhiguang. [http://www.enet.com.cn/article/2007/0301/A20070301459342.shtml Blog can only survive through advertising] . March 1, 2007. Retrieved March 1, 2007.] The website is supported by Web 2.0 software.

In 2005, several investors, including IDG and Granite Global Ventures, attempted to purchase BlogCN.

Notable bloggers

The company first came into the public's attention in 2003 because of its blogger Mu Zimei. Her blog contained straight-forward descriptions of her sexual encounters with various men, which was a first for China. Zhiguang Hu, the founder and now director of BlogCN, was featured in an article in the August 24, 2005 issue of "BusinessWeek" entitled "A Watchful Eye on China's Blogosphere". [ [http://www.businessweek.com/bwdaily/dnflash/aug2005/nf20050823_2006_db065.htm?campaign_id=search "A Watchful Eye on China's Blogosphere"] , "BusinessWeek"]

References

External links

* [http://www.blogcn.com BlogCN homepage (in Chinese)]