Oneworld


Oneworld
Oneworld
Oneworld logo.svg
Launch date 1 February 1999
Full members 12
Non-voting members 19 affiliates
Pending members 3
Destination airports approx. 950
Destination countries approx. 150
Annual passengers (M) approx. 350 million
Management
Alliance slogan oneworld revolves around you
Headquarters New York City, New York, USA
Website www.oneworld.com

Oneworld (CRS: *O), branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas. The alliance slogan is "Oneworld revolves around you".

The alliance had the biggest expansion in its history in 2007 when Japan Airlines, Malév and Royal Jordanian joined as full members, while Cathay Pacific's subsidiary Dragonair, five subsidiaries of Japan Airlines and two subsidiaries of LAN joined as affiliate members. In 2009, Oneworld celebrated its 10th anniversary with the introduction of a new standard Oneworld livery that all of its member airlines adopted on a proportion of their fleets and a special version of its logo.

By July 2011, Oneworld and its members-elect reached over 870 destinations in 146 countries, including announced destinations but not yet commenced. It operates over 9,300 daily flights, carrying 335 million passengers on a combined fleet of over 2,400 aircraft. Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance activities, reducing costs through bulk buying and parts sharing. It was also the first airline alliance to introduce interline e-ticketing across all member airlines' network.

Oneworld was voted the world's Best Airline Alliance in the 2002, 2004 and 2005 Business Traveller Awards. The alliance was also named the World's Leading Airline Alliance for the eighth consecutive year in the 2010 World Travel Awards and the world's Best Airline Alliance in both the World Airline Awards 2010 by Skytrax and in the GT Tested Reader Survey 2010 Awards by Global Traveler.

The alliance is the most highest rated airline, with an average star rating of 3.73, based on all the alliances airlines. This beats both Skyteam and Star Alliance, with average ratings of 3.19 and 3.29, respectively.

Contents

Management

The Marine Building, Vancouver
The Marine Building, prior home of the Oneworld Management Company

Oneworld announced the formation of a central management team, Oneworld Management Company (oMC), to mark the alliance's first anniversary. The oMC was established in May 2000 in Vancouver and in June 2011 relocated to New York City, New York, USA. It is responsible for driving future growth and the launch of new customer services and benefits. The oMC was first led by Managing Partner Peter Buecking, previously Director of Sales and Marketing at Cathay Pacific; followed by John McCulloch, previously the alliance's Vice-President Marketing; and since December, 2011 by Bruce Ashby, who previously held roles of CEO of Saudi Arabia's SAMA Airlines, CEO of India's IndiGo, and Executive Vice-President for US Airways. Reporting to the Managing Partner are Vice-Presidents for Commercial; Membership and Customer Experience; and Corporate Communications.[1][2][3]

The Managing Partner reports to the alliance board, Oneworld Governing Board, which is made up of the chief executives of each of the member airlines. The Governing Board meets regularly to set strategic direction and review progress. Chairman of the board rotates on an annual basis among the alliance members' chief executives. American Airlines Chairman and Chief Executive Gerard Arpey was nominated on 20 November 2008 and is the present Chairman of the oGB.[2][4]

Headquarters

In 2010 the alliance announced that, in June 2011, the alliance headquarters would relocate to 2 Park Avenue in New York City, which also houses offices of other Oneworld members including American Airlines and British Airways.[5]

Alliance initiatives and performance

Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance (E&M) activities, reducing costs through bulk buying and parts sharing. In addition, increased efficiency by aligning their policies and procedures and to share best practice.

As of 27 July 2010 (2010 -07-27), Oneworld and its members-elect, reached 871 destinations in 146 countries, including announced destinations but not yet commenced; it generated 697.03 billion revenue passenger kilometres (RPK). It operates 9,366 daily flights, carrying 335.53 million passengers with a passenger load factor of 77.8 percent, on a combined fleet of 2,470 aircraft.[6]

Membership history

A British Airways Boeing 747-400 in Oneworld livery taxiing on the taxiway, with Heathrow Airport facilities in the background and green grass patch in the foreground
G-CIVC, a British Airways Boeing 747-400, in Oneworld livery

A new global alliance

Five airlines from four continentsAmerican Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas – gathered in a ceremony in London, United Kingdom, on 21 September 1998 to officially unveil a new global airline alliance, named Oneworld. Oneworld was officially launched and became operational on 1 February 1999. The alliance slogan is "Oneworld revolves around you" and all the member airlines share one vision: "To generate more value for customers, shareholders and employees than any airline can achieve by itself. " The alliance's services and benefits include smoother transfers for passengers travelling across all member airlines; greater support to passengers regardless of which member airline they are travelling with; greater range of round-the-world products; and enhanced co-operation in the member airline's frequent flyer programmes to provide more rewards, wider recognition and access to more airport lounges. Prior to the official launch, the alliance embarked on one of the world's biggest employee communications and training programmes, involving virtually all of the 220,000 staff employed by the five member airlines. The training would ensure all the staff could deliver what the alliance brand promises. The member airlines, with their franchise and partner airlines covered in the alliance agreement, have networks that served 648 destinations in 139 countries. In 1997, the five member airlines carried 181 million passengers and 2.6 million tonnes of cargo with a fleet of 1,577 aircraft.[7][8][9]

First additional members

Finnair became Oneworld's first recruit following the alliance's foundation

Finnair, Finland's largest airline and flag carrier with services to 60 destinations worldwide and a fleet of 58 aircraft, was announced as the alliance first new recruit on 9 December 1998.[10] In addition, the alliance also welcomed Iberia, Spain's flag carrier, as its second recruit on 15 February 1999.[11] Both airlines, together with Iberia's franchisee, Iberia Regional Air Nostrum, joined the alliance on 1 September 1999; added more than 50 destinations to the Oneworld network.[12]

On 19 May 1999, LanChile (now known as LAN) became a member-elect; the first from South America. The airline was formed in 1929 and operated some 120 flights a day to 17 destinations in Chile and 22 destinations worldwide. LanChile's two subsidiaries, LAN Express and LAN Perú, would also join the alliance.[13] Moreover, Irish carrier Aer Lingus was formally elected on board and confirmed as the ninth member of the alliance on 2 December 1999. The airline was established in 1936 and is one of the ten biggest companies in Ireland.[14] Meanwhile, faced with years of financial losses, Oneworld founding member Canadian Airlines announced in summer 1999 that it had only enough funds to operate for one more year. After a four months takeover war between Onex Corporation and Air Canada, Canadian Airlines was acquired by Air Canada on 21 December 1999 and as a consequence, it would leave the alliance.[15][16] On 1 June 2000, Aer Lingus, LanChile and its two subsidiaries joined Oneworld, while Canadian Airlines ceased to be a member on the same day.[17]

Subsidiaries and franchises – part 1

Air Liberté, a British Airways subsidiary, was sold to French investment group Taitbout for £47 million in May 2000 and ceased to be an Oneworld affiliate member. British Airways said it had not been able to receive adequate returns on its investment since the purchase of about 86 percent of the French carrier. The airline was suffering from heavy losses, expected to £250 million, due to increased competition in the French domestic market in 1990s.[18] In spite of this, the alliance hailed the arrival of a new affiliate member when Kenyan-based Regional Air joined the alliance on 1 July 2001, following its franchising agreement with British Airways. It is the alliance's third affiliate in Africa.[19] TWA's regional carriers, which operated under the Trans World Express brand, became American Airlines and Oneworld affiliate members, as their name changed to AmericanConnection on 2 December 2001. The three airlines operating under the AmericanConnection brand are Chautauqua Airlines, Corporate Airlines and Trans States Airlines.[20]

Swiss International Air Lines

Swiss International Air Lines (Swiss) accepted an invitation to join the alliance, after signing a Memorandum of Understanding (MOU) on 23 September 2003 to establish a wide-ranging commercial agreement with British Airways. The two airlines planned joint operations between Switzerland and the United Kingdom with codesharing on Swiss' London Heathrow routes. The Swiss Travel Club, Swiss' frequent flyer programme, would be integrated into British Airways' Executive Club. British Airways would support a CHF50 million credit facility to Swiss, secured against London Heathrow's slots.[21][22] One month later, both airlines formally signed a new bilateral cooperation agreement on 22 October and began with shared operations between London Heathrow and three Swiss cities, included Basel, Geneva and Zurich. It was later extended to all flights between Geneva and London, included London City, London Gatwick and London Heathrow airports.[23][24]

However, Swiss announced on 3 June 2004 that it had decided not to proceed with the integration of Swiss Travel Club into British Airway's Executive Club under the present conditions. The airline stated the costs involved with the integration and drawbacks outweigh the projected mid- to long-term benefits. The termination of the proposed frequent flyer programme integration meant that the bilateral commercial agreement between the two airlines could not be continued, the latter being a fundamental condition of it becoming an alliance member. Hence, Swiss was released from its commitment to join the alliance. The decision, however, did not affect Swiss' exchange of slots and the CHF50 million credit facility with British Airways.[25][26] The airline was later taken over by Lufthansa in 2005 due to heavy losses and joined Star Alliance in 2006.[27][28][29][30]

2005–2006 new recruits

British Airways terminated its franchise agreement with Regional Air, the trading name for Airkenya Aviation Ltd, following Regional Air's suspension on flights operated as part of the franchise agreement in mid April 2005. This also meant the airline would no longer be a Oneworld affiliate.[31] Nevertheless, the alliance pressed ahead and embarked on one of the biggest expansions in its young history. On 17 October 2005, the alliance welcomed Royal Jordanian, its first airline from the Levant, Middle East and Gulf region. It is also the first airline to accept an invitation to join the alliance for more than five years.[32] Asia's largest airline group, Japan Airlines (JAL) announced their decision to apply to join the alliance on 25 October 2005. The airline stated their decision was in line with its corporate policy to always think and act from the customer's point of view. Since both parties share the same purpose and objectives, the Oneworld membership would be in the best interests of the airline's plans to further develop the airline and its strong commitment to provide the very best to its customers.[33] The year was rounded off with Hungarian flag carrier, Malév accepted a formal invitation to join the alliance on 22 November 2005. It followed a MOU reached between the airline and the alliance in May 2005.[34]

JAL and Oneworld exchanged a MOU on 8 February 2006, three months after JAL first indicated its intention to join the alliance. The MOU set out a framework for the remaining steps to be taken before the airline could be formally invited to join. On 5 June 2006, JAL accepted a formal letter of invitation to join the alliance and would offer Oneworld services and benefits in early 2007. Five members of the JAL Group would also join the alliance as affiliate members, these included J-Air, JAL Express, JALways, Japan Asia Airways and Japan Transocean Air.[35][36]

Subsidiaries and franchises – part 2

The alliance would further strengthen its network in Latin America when LAN's two subsidiaries, LAN Argentina and LAN Ecuador, were announced as the alliance's newest affiliate members on 31 October 2006. LAN Argentina launched passenger and cargo services in June 2005 from its home base in Buenos Aires, while LAN Ecuador launched its services in April 2003 from its home base in Guayaquil. Both airlines would officially join their sister airlines and offer alliance's services and benefits on 1 April 2007.[37][38] Additionally, Cathay Pacific newly acquired wholly owned subsidiary, Dragonair, would become an affiliate member of the alliance. Dragonair CEO Kenny Tang said: "Becoming an affiliate member of Oneworld is an exciting development for Dragonair and is another benefit to result from us joining the Cathay Pacific Group." It would officially be on board the alliance on 1 November 2007.[39][40]

Conversely, on 5 March 2007, the alliance bid farewell to one of its affiliate members and British Airways subsidiary, BA Connect. BA Connect's UK regional operations were sold to Flybe on 3 November 2006, in return for a 15 percent stake in the latter. Approximately 50 UK regional routes are affected by the sale, however, Belfast City and Southampton would remain linked to the alliance network through other British Airways and alliance members. BA Connect's operations from London City Airport and between Manchester and New York would be retained and operated by another British Airways subsidiary BA CityFlyer and the airline itself, respectively.[41][42]

2007 expansion

Oneworld completed the biggest expansion in its young history with Japan Airlines, Malév and Royal Jordanian joined as full members and offered alliance's services and benefits on 1 April 2007. Furthermore, Japan Airlines' subsidiaries J-Air, JAL Express, JALways, Japan Asia Airways and Japan Transocean Air, and LAN's subsidiaries LAN Argentina and LAN Ecuador joined the alliance as affiliate members on the same day. Together with the alliance existing members and their affiliates, Oneworld served almost 700 airports in nearly 150 countries with 9,000 daily departures; and carried around 315 million passengers with a fleet of almost 2,500 aircraft. Premium status frequent flyers from JAL Global Club, Malév Duna Club and Royal Jordanian Plus could have access to the 400 airport lounges worldwide belonging to all the member airlines.[43]

On the same day, Aer Lingus voluntarily exited the alliance due to a fundamental change to its business strategy and repositioned itself as a low fares point-to-point carrier; while the alliance's strategy is the multi-sector, premium, frequent international travellers' market. However, the airline would maintain frequent flyer programme partnerships with some of the alliance members. Moreover, the airline would continue to participate in the alliance's Global Explorer round-the-world fare product.[44][45]

Subsidiaries and franchises – part 3

The alliance said farewell to its affiliate member and British Airways' franchisee BMED on 27 October 2007, following the purchase of the airline by one of British Airways UK archrival BMI.[46][47] Four days later, Oneworld greeted its latest affiliate member and Cathay Pacific wholly owned subsidiary Dragonair on board the alliance on 1 November 2007. Dragonair had the biggest network into mainland China for a non-China based carrier, with about 400 departures a week.[48]

In 2008, the alliance said goodbye to another two affiliate members as British Airways continued the strategy of reducing its UK franchises. British Airways Chief Executive Officer Willie Walsh said: "UK franchises have outlived their purpose." The first franchisee GB Airways exited the alliance on 30 March 2008, following its purchase by EasyJet. British Airways intended to start services on London Heathrow to Faro and Málaga and from London Gatwick to Faro, Gibraltar, Ibiza, Málaga, Palma and Tunis, which were operated under the franchise.[49][50] The alliance bid farewell to one of its affiliate member Japan Asia Airways on 31 March 2008, following the airline's consolidation into its parent, Japan Airlines.[51] The second British Airways franchisee Loganair left the alliance on 25 October 2008, following the ending of its franchise agreement with the airline. A separate agreement for codesharing on some Loganair services replaced the previous franchise, for British Airways passengers connecting through Aberdeen, Edinburgh and Glasgow.[50][52]

Tenth anniversary

A round blue orb with the text "10 years" printed behind the word Oneworld as a watermark
Oneworld 10th Anniversary logo
An American Airlines Boeing 777-200ER in new standard Oneworld livery
An American Airlines Boeing 777-200ER (N791AN), in the new standard Oneworld livery, approaching to land at London Heathrow Airport

In February 2009, Oneworld celebrated its 10th anniversary with its 10 member airlines – American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév, Qantas and Royal Jordanian. In the past decade, membership has doubled from an initial five members to ten members now; its member airlines carried a total of 2.5 billion passengers and generated almost US$500 billion, €450 million in revenue from passenger activities. Alliance fares and sales products generated US$5 billion, €2.5 billion in revenue alone, with two-thirds or almost US$3 billion, €1.5 billion would not have been generated if the alliance did not exist.[53][54]

As part of the celebration and to increase awareness of the 10-member alliance, all the alliance member airlines decorated a proportion of their aircraft fleets in a new standard Oneworld livery – around 40 aircraft in total, mainly types that fly on international routes. The alliance also unveiled a special version of its logo, featuring the text "10 years" printed behind the word Oneworld as a watermark on its round blue orb. In addition, a "10 percent off for 10 weeks to mark its 10th birthday" offer on all the alliance fare products and a competition to win two Business Class round-the-world tickets for telling what other services and benefits they would like to see the alliance offering.[53][55][56]

Our on-going focus on quality will not waver. While our combined network is unmatched, our focus has always been on quality rather than quantity, on service rather than size. This is what makes Oneworld stand out as an alliance – and that will not change.

Gerard Arpey, chairman and chief executive of American Airlines and chairman of the Oneworld Governing Board[57]

2009–2011 new recruits and expansion

On 26 May 2009, Russian airline S7 Airlines was unanimously elected to the alliance by the ten existing members and became a full member on 15 November 2010. The airline has one of the most extensive networks covering Russia and the Commonwealth of Independent States (CIS) and will add 54 cities to the alliance map, with 35 of them in Russia. The airline's charter subsidiary Globus Airlines is not included in the alliance agreement. As a first step, S7 Airlines' network was added to the alliance's Global Explorer round-the-world fare product, offered by all the alliance and selected non-alliance members.[58]

A S7 Airlines Boeing aircraft with wheels down on final approach to land
A S7 Airlines Boeing 767-300ER; the airline joined the alliance on 15 November 2010

On 10 November 2009, the alliance welcomed Mexicana and its subsidiaries, MexicanaClick and MexicanaLink, after the airline accepted a formal invitation to join the alliance on 9 April 2008; and added 26 destinations to the alliance map.[59] Mexicana is a former member of Star Alliance. Its departure in March 2004 was the result of a decision to terminate its codeshare agreement with United Airlines and opted for bilateral agreements with Oneworld members, American Airlines and Iberia.[60][61][62] On 2 August 2010, the airline filed for insolvency proceedings in Mexico and bankruptcy protection in the United States due to sharp drop in demand in air travel. Subsequently, the airline group suspended all operations from 28 August 2010 until further notice.[63][64]

On 23 February 2010, India's Kingfisher Airlines was lined up to join the alliance after signing a memorandum of understanding by its Chairman Vijay Mallya and Chief Executives from the alliance's 11 existing member airlines, subject to Indian regulatory approval. The airline applied to India's Ministry of Civil Aviation for authority to proceed with its membership of Oneworld. A target date for the airline to join will be confirmed once this approval is gained, which expected to start flying as part of the alliance during 2011. However, the airline decided to delay its entry date by a year. It is now expected to join in early 2012. Kingfisher Airlines will add 58 Indian cities to the alliance map, it is already a participating airline in the alliance's Global Explorer round-the-world fare product.[65]

On 26 July 2010, Air Berlin, Germany's second largest airline, has accepted an invitation to join the alliance.[66]

On 6 June 2011, Malaysia Airlines was officially announced as a new member designate at the IATA World Air Transport Summit in Singapore.[67][68] The airline is expected to be fully integrated as a member by late 2012.[69]

Member airlines

Full members and their member and non-member affiliates

Member airline[70] Country Joined Member affiliates[71] Non-member affiliates
American Airlines[A]  United States
1999
United States American Eagle including
      Puerto Rico Executive Airlines
United States AmericanConnection operated by
      United States Chautauqua Airlines
British Airways[A]  United Kingdom
1999
United Kingdom BA CityFlyer[B]
South Africa Comair[B]
Denmark Sun-Air[B]
France OpenSkies
Cathay Pacific[A]  Hong Kong
1999
Hong Kong Dragonair
Finnair  Finland
1999
Iberia  Spain
1999
Spain Iberia Regional operated by
      Spain Air Nostrum
Spain Vueling[F]
Japan Airlines  Japan
2007
Japan J-Air
Japan JAL Express
Japan Japan Transocean Air
Japan Hokkaido Air System
Japan Japan Air Commuter
Japan Ryukyu Air Commuter
LAN  Chile
2000
Argentina LAN Argentina
Ecuador LAN Ecuador
Chile LAN Express
Peru LAN Perú
Colombia AIRES
Malév  Hungary
2007
Mexicana[G]  Mexico
2009
Mexico MexicanaClick
Mexico MexicanaLink
Qantas[A]  Australia
1999
New Zealand Jetconnect[B]
Australia QantasLink operated by
      Australia Airlink
      Australia Eastern Australia Airlines
      Australia Sunstate Airlines
Fiji Air Pacific[C]
Australia Jetstar
Singapore Jetstar Asia[D]
Vietnam Jetstar Pacific[E]
Singapore Valuair[D]
Royal Jordanian  Jordan
2007
Jordan Royal Wings
S7 Airlines  Russia
2010
Russia Globus Airlines

A Founding member[7]
B Operating under the brand and livery of the member airline
C A partnership between Qantas (46%) and the Fiji Government[72]
D A partnership between Qantas (49%) and Singapore's Westbrook Investments Pte Ltd[73]
E A partnership between Qantas (27%), Vietnam's State Capital Investment Corporation (SCIC), Saigon Tourist and Mr Luong Hoai Nam[73]
F A partnership between Iberia (45%), Nefinsa and Inversiones Hemisferio[74]
G Mexicana filed for insolvency proceedings and suspended all operations, but not yet left the alliance[64]

Former members and member affiliates

Former member airline Country Joined Exited Member affiliates
Aer Lingus[A]  Ireland
2000
2007
Canadian Airlines[B]  Canada
1999
2000
Canada Calm Air
Canada Canadian North
Canada Canadian Regional Airlines
Canada Inter-Canadien

A Voluntarily left the alliance due to changing business strategy[45]
B Founding member and was acquired by Air Canada, a Star Alliance member[7][16]

Former member affiliate Country Joined Exited Member affiliate of
Air Liberté[A]  France
1999
2000
United Kingdom British Airways
Airconnex  Australia
2001
2004
Australia Qantas
BA Connect[A]  United Kingdom
1999
2007
United Kingdom British Airways
BMED[A]  United Kingdom
1999
2007
United Kingdom British Airways
Corporate Airlines  United States
2001
2007
United States American Airlines
GB Airways[A]  United Kingdom
1999
2008
United Kingdom British Airways
JALways  Japan
2007
2010
Japan Japan Airlines
Japan Asia Airways  Japan
2007
2008
Japan Japan Airlines
Loganair[A]  United Kingdom
1999
2008
United Kingdom British Airways
Qantas New Zealand  New Zealand
2000
2001
Australia Qantas
Regional Air  Kenya
2001
2005
United Kingdom British Airways
Southern Australia Airlines[A]  Australia
1999
2002
Australia Qantas
Trans States Airlines  United States
2001
2009
United States American Airlines

A Founding member affiliate

Future members and member affiliates

Future members when accepted become members elect and enter a transition and integration phase typically leading to full membership with eighteen months to two years.[75]

Future member airline Country Joining Affiliates
Kingfisher Airlines  India
early 2012[76]
India Kingfisher Red
Air Berlin  Germany
early 2012[76]
Switzerland Belair
Austria Niki
Malaysia Airlines[77]  Malaysia
late 2012[76]
Malaysia Firefly
Malaysia MASwings

Possible future members

Oneworld has expressed its desire to recruit new member airlines while several airlines have expressed their intention to join the alliance.[78]

Airline Country Affiliates Oneworld Codeshare Partners Notes
Aer Lingus[79]  Ireland British Airways
Qantas
Though the carrier has not expressed a preference for one alliance yet, Chirstoph Müller remarked that Star Alliance or Oneworld would work best for the airline's U.S. routes.
Air Astana[80]  Kazakhstan In May 2011 Peter Foster, President of Air Astana, announced that the Kazakh flag carrier will join an airline alliance sooner or later, identifying Star Alliance and oneworld as options.
Air Tahiti Nui[81]  Tahiti American Airlines
Japan Airlines
Qantas
The airline has expressed interest in joining an alliance, they believe that OneWorld and Skyteam are the most suitable choice for them.
BMI[82]  UK Malaysia Airlines(future member)
Eva Air[83]  Taiwan Republic of China UNI Air American Airlines
Qantas
Raymond Lin, vice chairman of EVA parent Evergreen Group, told ATW that the airline hopes to be accepted into either oneworld or Star "in “less than two years from now, hopefully earlier".[84]
Gulf Air[85]  Bahrain American Airlines
Royal Jordanian
Hainan Airlines[86]  China China Chang'an Airlines
China China Xinhua Airlines
China Tianjin Airlines
Hong Kong Hong Kong Airlines
Hong Kong Hong Kong Express Airways
AirBerlin
Malev Hungarian Airlines
JetBlue Airways[87]  USA American Airlines(partnership)
Japan Airlines(interline)
LAN Airlines(interline)
According to David Barger, CEO of JetBlue Airways, the airline is currently considering becoming a member of a global alliance.JetBlue's decision may be influenced by the recent interline partnership agreement signed with American Airlines. Neither airline ruled out the opportunities of codesharing and JetBlue's participation in Oneworld alliance.
Jetstar[88]  Australia Singapore Jetstar Asia Airways
Singapore Valuair
Vietnam Jetstar Pacific Airlines
Meridiana Fly[89]  Italy Italy Air Italy
Poland Air Poland
AirBerlin
British Airways
Finnair
Iberia
Philippine Airlines[90]  Philippines Philippines Airphil Express Cathay Pacific
Kingfisher Airlines
Malaysia Airlines(future member)
Qantas
SriLankan Airlines[91]  Sri Lanka Malaysia Airlines(future member) SriLanka Airlines CEO Kapila Chandrasena said in October 2011 that the airline is keen to join an alliance as soon as practicable with Oneworld and Star Alliance being the preferred two options.
TAM Airlines[92]  Brazil Brazil Pantanal Linhas Aéreas
Paraguay TAM Airlines (Paraguay)
TAP Portugal[93]  Portugal Portugal Portugalia
Portugal PGA Express
Tunisair[94]  Tunisia

Benefits and services

Premium status

Oneworld has three premium status levels – Ruby, Sapphire and Emerald – based on the customer's tier status in the member airline's frequent flyer programme. Emerald status is the highest level in each member's programme and all of the statuses are recognised by each of the member airlines. The premium statuses have no specific requirements of their own; membership is based solely on the frequent flyer programmes of the individual member airline. Alliance benefits are only available to passengers on scheduled flights that are both operated and marketed by a member airline.[95]

Airline and Frequent Flyer Programme A blue orb with the word Oneworld in the middle and a red disc below
Oneworld Ruby
A blue orb with the word Oneworld in the middle and a blue disc below
Oneworld Sapphire
A blue orb with the word Oneworld in the middle and a green disc below
Oneworld Emerald
American Airlines AAdvantage[96]
Gold
Platinum
Executive Platinum
British Airways Executive Club[97]
Bronze
Silver
Gold
Premier
Cathay Pacific The Marco Polo Club[98]
Silver
Gold
Diamond
Invitation
Finnair Finnair Plus[99]
Silver
Gold
Platinum
Iberia Iberia Plus[100]
Silver
Gold
Platinum
Japan Airlines JAL Mileage Bank[101]
Crystal
Sapphire
Diamond
JAL Global Club (JGC)[102]
JGC member
JGC Crystal
JGC Sapphire
JGC Diamond
JGC Premier
LAN LanPass[103]
Premium
Premium Silver
Comodoro
Malév Duna Club[104]
Silver
Gold
Platinum
Mexicana MexicanaGo[105]
Explore
Discover
Conquer
Qantas Qantas Frequent Flyer[106]
Silver
Gold
Platinum
Platinum One
Chairmans Lounge
Royal Jordanian Royal Plus[107]
Silver
Gold
Platinum
S7 Airlines S7 Priority[108]
Silver
Gold
Platinum

Oneworld Ruby

Oneworld Ruby status is awarded to customers who have reached the first premium level of a member airline's frequent flyer programme. The benefits of the Oneworld Ruby membership include: priority reservations waitlisting; priority airport stand-by; Business Class priority check-in; and pre-reserved preferential seating.[95]

Oneworld Sapphire

Oneworld Sapphire status is awarded to customers who have reached the second highest premium level of a member airline's frequent flyer program. The benefits of the Oneworld Sapphire membership include: priority reservations waitlisting; priority airport stand-by; Business Class priority check-in; pre-reserved preferential seating; Business Class airport lounge access; and priority boarding.[95]

Oneworld Emerald

Oneworld Emerald status is awarded to customers who have reached the highest premium level of a member airline's frequent flyer program. The benefits of the Oneworld Emerald membership include: priority reservations waitlisting; priority airport stand-by; Business and First Class priority check-in; pre-reserved preferential seating; Business and First Class airport lounge access; and priority boarding.[95]

Co-location

Co-location provides alliance customers with smoother transfers between member airlines; and better facilities than any of the member airlines could justify on their own. The alliance has combined ticket offices, check-in facilities and lounges at some 50 airports worldwide.[2]

Customer service initiatives

Interline electronic ticket

On 21 April 2005, Oneworld became the first airline alliance to enable its customers to fly throughout its members' network on electronic tickets (E-Tickets) only, with the completion of interline e-ticketing (IET) links between all its member airlines. E-Ticket made checking-in quicker and smoother as all the information is stored electronically, it cannot be lost or risk being stolen like a traditional paper ticket. In addition, E-Ticket enabled customers to access new automated features, like self-service, mobile or internet check-in.[130]

Awards and recognitions

All alliance members' aircraft bear a small oneworld logo, 30 centimetres (12 in) in diameter, on the right of the aircraft entry door.[138]

A Japan Airlines Boeing 777-300 painted in special oneworld livery, taxiing at New Chitose Airport
A Japan Airlines Boeing 777-300 (JA8941) in special Oneworld livery at New Chitose Airport, seen in 2007

Japan Airlines – 2007 special Oneworld livery

In 2007, Japan Airlines (JAL) painted two of its Boeing 777 aircraft, a Boeing 777-200ER (JA704J) and a Boeing 777-300 (JA8941), in a special Oneworld livery to mark its entrance into the alliance. The first aircraft (JA704J) took off from JAL's main international hub Tokyo Narita International Airport as Japan Airlines Flight 441 bound for Moscow on 16 April 2007. The design featured "a huge globe in the distinctive horizon blue of Oneworld, painted on the centre of the aircraft, with a stylised motif to symbolise the convenience, comfort, value and choice available to passengers throughout the alliance's comprehensive global network".[139][140]

Standard oneworld livery

The new (optional) standard oneworld livery was introduced as part of the alliance's 10th anniversary celebration in February 2009. It features the alliance name in large letters that are almost 2 metres (6.6 ft) tall and the alliance logo along the side of their fuselage, against a white or a polished metal background. The name of the operating member airline will be placed in smaller lettering in a standard position at the front of the aircraft below the alliance name and logo. Each member airline will also retain its regular tailfin design.[53]

References

  1. ^ "Oneworld marks first anniversary by establishing central alliance team" (Press release). Oneworld. 1 February 2000. http://www.oneworld.com/ow/news/details?objectID=1276. Retrieved 8 August 2009. 
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External links


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Look at other dictionaries:

  • Oneworld — Oneworld …   Википедия

  • Oneworld — Organisation Siège New York …   Wikipédia en Français

  • Oneworld — Fundación 1 de febrero de 1999 Fundador(es) Americ …   Wikipedia Español

  • OneWorld — Alliance Gründung: 1999 …   Deutsch Wikipedia

  • Oneworld — Alliance Gründung: 1999 …   Deutsch Wikipedia

  • Oneworld — es una alianza aerolíneas. Sus miembros son Aer Lingus, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, LAN (Chile) y Qantas. El 1 de febrero de 1999 nace Oneworld siendo sus socios fundadores: American Airlines, British… …   Enciclopedia Universal

  • Oneworld —   [ wʌn wəːld, englisch], Luftverkehrsallianz, zu der neben British Airways und American Airlines Inc. die Luftverkehrsgesellschaften Aer Lingus, Cathay Pacific Airways Limited, Finnair, Iberia, LAN Chile und Qantas Airways Limited gehören. Die… …   Universal-Lexikon

  • oneworld Alliance — oneworld Alliance …   Deutsch Wikipedia

  • Oneworld Publications — Founded 1986 Founder Novin Doostdar and Juliet Mabey Country of origin United Kingdom Headquarters location Oxford Publication types Books …   Wikipedia

  • Oneworld Alliance — Gründung: 1999 …   Deutsch Wikipedia


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