Squeezit

Squeezit was a fruit-flavored soft drink made by General Mills and marketed from the mid-1980s until the middle of 2001. [cite web
last = Thompson
first = Stephanie
title = Squeezed Out; General Mills will cease production of Squeezit line as sales of kids' drink plunge.
work = Advertising Age
publisher = Crain Communications, Inc.
date = 2001-07-30
url = http://www.accessmylibrary.com/coms2/summary_0286-10514227_ITM
format = HTML
accessdate = 2008-07-08] The drink came in a plastic bottle [cite web
author = RB Toy Development Co.
title = Design & Manufacturing
date = 2003-11-12
url = http://www.rbtoy.com/design.htm
format = HTML
accessdate = 2008-07-08] that the drinker had to squeeze in order to extract the beverage from its container, hence the name.

Each flavor had a different character intricately designed into the plastic bottle. [cite web
author = peachplumpeariffic
title = Squeezit Commercial
publisher = YouTube
date = 2007-08-19
url = http://www.youtube.com/watch?v=JpqOri7aKVs
format = HTML
accessdate = 2008-07-08] It came in multiple flavors and editions, one of which contained "color pellets" that the drinker dropped into the bottle to change the color of the Squeezit.Fact|date=July 2008

References