Paralleling is a term used to describe the process in which traditional intellectual property businesses create a "parallel" digital business. Used generally when discussing media and entertainment companies, the idea is primarily focused on the process of monetizing the digital distribution of content by leveraging the brand awareness of the company. A primary example would be the New York Times launch of the Times Select service, a pay for content digital subscription that charges for online access to editorials.

This term is generally used in studies of digital culture.



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  • paralleling — index commensurate Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • Paralleling — Parallel Par al*lel, v. t. [imp. & p. p. {Paralleled}; p. pr. & vb. n. {Paralleling}.] 1. To place or set so as to be parallel; to place so as to be parallel to, or to conform in direction with, something else. [1913 Webster] The needle . . .… …   The Collaborative International Dictionary of English

  • paralleling — lygiagretusis jungimas statusas T sritis automatika atitikmenys: angl. parallel connection; paralleling; shunt connection vok. Nebenschlußschaltung, f; Parallelschaltung, f rus. параллельное включение, n; параллельное соединение, n pranc.… …   Automatikos terminų žodynas

  • paralleling — Synonyms and related words: aligned, analogous, coextending, coextensive, collateral, comparable, concurrent, correspondent, corresponding, duplicate, equal, equidistant, equispaced, equivalent, even, lined up, matching, nonconvergent,… …   Moby Thesaurus

  • paralleling — par·al·lel || pærÉ™lel n. equidistant at all points; corresponding, similar v. be equal, be equivalent; correspond, be similar, be analogous adj. equidistant, aligned, even, equal; analogous, similar …   English contemporary dictionary

  • paralleling — parˈalleling noun A commercial practice whereby companies buy highly priced goods (eg perfume) in markets where prices are relatively low and sell them on in markets where prices are higher • • • Main Entry: ↑parallel …   Useful english dictionary

  • paralleling the track — A navigational technique in which the heading of an aircraft is altered to produce a track parallel to the desired track. In this case, the heading of the aircraft is altered toward the desired track by the amount of track error, which will, in… …   Aviation dictionary

  • passive paralleling — pasyvusis rezervavimas statusas T sritis automatika atitikmenys: angl. passive paralleling; passive redundancy vok. passive Reservehaltung, f rus. пассивное резервирование, n pranc. redondance passive, f …   Automatikos terminų žodynas

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  • Maryland Route 826 — Route information Maintained by MDSHA Location Co …   Wikipedia