- Anchor store
When the planned shopping mall format was developed by Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic exposure for other stores when shoppers walk from one anchor to another.
The International Council of Shopping Centers makes the presence of anchors one of the main defining characteristics of the two largest categories of malls, the regional center with 400,000 to 800,000 square feet (74,000 m2) in gross leasable area, and the superregional center with more than 800,000 square feet (74,000 m2) of space. The regional center typically has two or more anchors, while the superregional typically has three or more. In each case, the anchors account for 50-70% of the mall's leasable space.
Malls with anchor stores have consistently outperformed those without one, as the anchor helps draw shoppers initially attracted to the anchor to shop at other stores in the mall.
Early on, grocery stores were a common type of anchor store, since they are visited often. However, research on consumer behavior revealed that most trips to the grocery store did not result in visits to surrounding shops. As of 2005, the declining popularity of old-line department stores makes it necessary for mall management companies to consider re-anchoring with other retail alternatives, or mix commercial development with residential development to guarantee a captive clientele. The challenges faced by the traditional large department stores have led to a resurgence in the use of supermarkets as anchors.
- ^ "ICSC Shopping Center Definitions: Basic Configurations and Types for the United States", International Council of Shopping Centers. Accessed July 10, 2008.
- ^ Stoffel, Jennifer. " WHAT'S NEW IN SHOPPING MALLS; Putting a Bloomingdale's In Towns Big and Small", The New York Times, August 7, 1988. Accessed July 10, 2008. "Even as department stores have lost ground to smaller specialty shops, shopping centers with national retailers as anchors continue to outperform those that have only local tenants.... The anchor store has substantial influence - mall plans have been held up until an anchor is firmly in place, and a successful anchor can inspire new development or continued expansion."
- ^ Kroll, Karen M. "Industry turns to supermarket anchors to fill big boxes", Shopping Centers Today, February 1999. Accessed July 10, 2008.
Wikimedia Foundation. 2010.
Look at other dictionaries:
anchor store — n. A major retailer in a shopping mall, particularly one that attracts many customers to the mall. Example Citation: But others, particularly the community s business and political leaders, said such visions are both unrealistic and… … New words
Anchor Store — Der Ankermieter (oft auch Anker Geschäft vom engl. Anchor Store) ist der Haupt , bzw. ein Großnutzer innerhalb einer gewerblich genutzten Immobilie. Der Begriff wird vorzugsweise im Zusammenhang mit Einzelhandelsimmobilien und Einkaufszentren… … Deutsch Wikipedia
Anchor (disambiguation) — An anchor is a device that attaches to the sea bottom to prevent a boat from drifting. Anchor may also refer to: Devices * Sea anchor, a device used to slow the drift of a ship, when the vessel cannot anchor to the bottom * Anchor (climbing), a… … Wikipedia
anchor */ — I UK [ˈæŋkə(r)] / US [ˈæŋkər] noun [countable] Word forms anchor : singular anchor plural anchors 1) a heavy object that is dropped into the water to prevent a boat from moving at anchor (= held still using an anchor): luxury yachts at anchor in… … English dictionary
Anchor Blue Clothing Company — Anchor Blue Inc. was a Corona, California based clothing retailer which had over 100 stores in the western United States. It generally sold its own Anchor Blue brand name of youth oriented denim, graphic tees and casual clothing. Sometimes the … Wikipedia
Anchor Stone Blocks — ( de. Anker Steinbaukasten) are stone building blocks made in Rudolstadt, Germany. They are so precisely cut and polished that they fit together perfectly. They are made in three colors in imitation of the red brick, tan limestone, and blue slate … Wikipedia
anchor — anchorable, adj. anchorless, adj. anchorlike, adj. /ang keuhr/, n. 1. any of various devices dropped by a chain, cable, or rope to the bottom of a body of water for preventing or restricting the motion of a vessel or other floating object,… … Universalium
anchor — an•chor [[t]ˈæŋ kər[/t]] n. 1) naut. navig. a heavy device dropped by a chain, cable, or rope to the bottom of a body of water for restraining the motion of a vessel or other floating object 2) any similar device for holding fast or checking… … From formal English to slang
Anchor — For other uses, see Anchor (disambiguation). Ploudalmézeau, anchor of Amoco Cadiz An anchor is a device, normally made of metal, that is used to connect a vessel to the bed of a body of water to prevent the vessel from drifting due to wind or… … Wikipedia
Anchor & Braille — Infobox musical artist Name = Anchor Braille Img capt = Img size = Background = group or band Birth name = Alias = Born = Died = Origin = Winter Haven, Florida, U.S. Instrument = Genre = Acoustic rock Occupation = Years active = 2006 present… … Wikipedia