Loyalty Effect

Loyalty Effect

"The Loyalty Effect" is a 1996 book by Fred Reichheld of the consulting firm Bain & Company, and the book's title is also sometimes used to refer to the broader loyalty business model as a whole. [ Gunnarsson, Claes and Seth Jonsson, European Journal of Operational Research, Volume 144, Issue 2, 16 January 2003, Pages 257-269 ] Reichheld's book was exceptionally popular with marketing and customer relationship management professionals, and as such the phrase "loyalty effect" has become synonymous in some circles with the more generic concepts covered by the loyalty business model. [ [http://directmag.com/mag/marketing_measuring_loyalty_effect/] Hughes, Arthur Middleton, "Measuring the Loyalty Effect," Direct Magazine, 1998]

In 2001, Reichheld penned a sequel to the book called "Loyalty Rules!" and released a revised edition of the original work.


* Reichheld, Frederick F. "The Loyalty Effect", Harvard Business School Press, 1996. (Revised 2001)
* Reichheld, Frederick F. "Loyalty Rules!", Harvard Business School Press, 2001.

External links

* [http://www.loyaltyeffect.com/loyaltyrules/index.html Reichheld's site] for "The Loyalty Effect" and "Loyalty Rules!"

Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… …   Wikipedia

  • Loyalty business model — The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or… …   Wikipedia

  • Loyalty oath — A loyalty oath is an oath of loyalty to an organization, institution, or state of which an individual is a member. In this context, a loyalty oath is distinct from pledge or oath of allegiance. It is an affirmation by which a person signs a… …   Wikipedia

  • Loyalty — For other uses, see Loyalty (disambiguation). Loyalty is faithfulness or a devotion to a person, country, group, or cause (Philosophers disagree as to what things one can be loyal to. Some, as explained in more detail below, argue that one can be …   Wikipedia

  • Characters of the Mass Effect universe — This article describes notable characters who appear in the Mass Effect fictional universe. These characters are explored in the novels Mass Effect: Revelation, Mass Effect: Ascension, Mass Effect: Retribution, and Mass Effect: Deception; the… …   Wikipedia

  • Mass Effect 2 — Developer(s) BioWare Publisher(s) Electronic Arts Director(s) …   Wikipedia

  • Races of the Mass Effect universe — This article is about the fictional races found within the Mass Effect universe. These races are explored in the novels Mass Effect: Revelation and Mass Effect: Ascension, and the video games Mass Effect, Mass Effect Galaxy, and Mass Effect 2.… …   Wikipedia

  • Exit, Voice, and Loyalty — is a theoretical concept derived from the work of Albert O. Hirschman which elaborates on two essential options in organizational decline, being exit and voice.The basis concept is as follows: members of an organization, whether a business, a… …   Wikipedia

  • Mass Effect 3 — Developer(s) BioWare Publisher(s) Electronic Arts Director(s) …   Wikipedia

  • Bullwhip effect — The Bullwhip Effect (or Whiplash Effect ) is an observed phenomenon in forecast driven distribution channels. The concept has its roots in J Forrester s Industrial Dynamics (1961) and thus it is also known as the Forrester Effect . Since the… …   Wikipedia