WMHX City of license Hershey, Pennsylvania Broadcast area Harrisburg, Pennsylvania Branding Channel 106.7 Slogan Gen-X Music Frequency 106.7 MHz Format 90's Hits ERP 14,000 watts HAAT 283 meters Class B Facility ID 64842 Former callsigns WRKZ (?-2002)
Owner Cumulus Media Sister stations WCAT-FM, WHGB, WNNK-FM, WQXA-FM, WWKL, WTPA Webcast Listen Live Website channel1067.com
History of the 106.7 Frequency
Before Channel 106.7, WMHX was Mix 106.7, in the adult hits format. On April 9, 2010, Mix 106.7 was flipped to "Channel 106.7". The entire staff was let go, as Citadel Broadcasting changed the format to 80's and today.
Coolpop replaced 106.7’s country format, launching on February 19, 2004 after over 24 hours of playing “Pop Goes the Weasel” on a continuous loop. Many rumors circulated in the community to explain the loop, including rumors of a staff member taking hostages and locking him/herself in the studio and playing the loop. This proved false when the new format launched with “Hey Ya” by Outkast.
The original airstaff of Coolpop included only one live show, “Michelle & Mitchell” in the morning, while the midday and afternoon shifts were voicetracked by talent from Citadel Broadcasting Company sister station 93Q in Syracuse, New York. As of Spring, 2004, a full line up of live talent was hired. Sarah Vaughn on middays and Justin Louis on afternoons were added to the already live morning show.
Coolpop was marketed as “The World’s First Coolpop Station”, mixing a standard Mainstream CHR format along with some 70s and 80s “Cassette Classics” (later renamed “Coolpop Classics”).
Coolpop also alternated theme weekends every other weekend. Some theme weekends included “One Hit Wonders”, “Diva Doubleplays”, “Coolpop Classics”, and the very popular 70s themed “Studio 106.7”.
In early fall 2004, Michelle & Mitchell were replaced with Ed Coffey and Amy Warner, the long running morning show from Harrisburg’s WTPA, who had been fired from WTPA earlier in the summer.
On July 1, 2005, Coolpop was quietly replaced with Adult Hits formatted “Mix 106.7”. Uniquely, nobody was fired. Considering such a drastic format change took place, it’s rather surprising that no staff moves were made. However, as of two years later, a number of personnel moves have been made and no original airstaff members remain. Some have moved on to other radio jobs, others are out of the industry all together.
While scoring mediocre ratings in the York radio market, Coolpop was never able to achieve the success that was hoped for in the slightly larger Harrisburg market. Coolpop will be remembered as having a very loyal following, especially in the York market.The station plays hip hop since Harrisburg doesn't have a full-time hip hop/r&b station. 101.3 The Rose,which is another Harrisburg station, plays some hip hop as well since they play 80s 90s and today.
- ^ Coffey returns to WTPA
- ^ Louis joins New Jersey's WJLK
- ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. http://www.bizjournals.com/atlanta/news/2011/09/16/cumulus-now-owns-citadel-broadcasting.html. Retrieved September 16, 2011.
- FMQB Article on flip to Coolpop
- Mix 106.7 - The station that replaced Coolpop
- Query the FCC's FM station database for WMHX
- Radio-Locator information on WMHX
- Query Arbitron's FM station database for WMHX
Radio stations in the Harrisburg-Lebanon-Carlisle, Pennsylvania, market By FM frequency By AM frequency By callsign
Pennsylvania radio markets: Allentown-Bethlehem • Altoona • Bradford-Coudersport • Chambersburg-Waynesboro • Erie • Harrisburg-Lebanon-Carlisle • Lancaster • Montrose • New Castle • Philadelphia • Pittsburgh • Reading • State College • Sunbury-Selinsgrove-Lewisburg • Wilkes Barre-Scranton • Sayre-Towanda-Mansfield-Wellsboro • Williamsport • York
Other Pennsylvania radio regions: Bedford • Indiana • Johnstown • Lewistown-Mifflintown • Meadville-Franklin • Punxsutawney-DuBois • St. Marys-Emporium-Kane • Stroudsburg • Warren
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