List of marketing topics


List of marketing topics

This is a list of marketing topics.

Marketing fundamentals

* [" [Marketing] "
* Consumer
* Business Marketing
* Core
* Customer
** Customer lifetime value (CLV)
** Customer relationship management (CRM)
* Marketing mix
* Marketing orientation, also called "customer focus" or "marketing concept"
* Sustainable competitive advantage
* Core competency
* Experience curve effects
* Marketing myopia
* Market segment
* Target market
* Business model
* Value
** Value chain
** Value migration
* Market
* Market share
* Economies of scope
* Marketing Effectiveness
* End-user

Marketing strategies and paradigms

* Marketing strategies
** Growth strategies
*** Horizontal integration
*** Vertical integration
*** Innovation strategies
*** Aggressiveness strategies
*** Profit impact on marketing strategy
** Market dominance strategies
** Porter generic strategies
** Mass customization
** Vendor lock-in
** Scenario planning
** Marketing warfare strategies
*** Offensive marketing warfare strategies
*** Defensive marketing warfare strategies
*** Flanking marketing warfare strategies
*** Guerrilla marketing warfare strategies
**** Guerrilla marketing
* Marketing paradigms
** Relationship marketing
** Network marketing
** Diversity marketing
** Customer experience management (CEM)
*** Experiential world
*** Experiential platform
*** Experiential marketing
*** Brand experience
*** Customer interface
*** Experiential innovation
*** CEM integration
*** CEM organization
** Evangelism marketing

Marketing management

* Marketing management
* Marketing plan
* Management loose
* Strategic planning
* Implementation and control

Product management

* Product management
* Product
* Product differentiation
* Product life cycle management
** Diffusion
*** Technology acceptance model
** New product development
*** Research and development
*** Conjoint analysis
*** Quality function deployment
*** List of product failures
**"Crossing the Chasm"
** Technology lifecycle
*** Disruptive technology
** Life cycle cost analysis
** Planned obsolescence
* Packaging and labelling
** Mandatory labelling
** List of packaging companies
* Product line
* Whole product
* Product portfolio
** B.C.G. Analysis
** G.E. Multi Factoral analysis
** Contribution margin analysis
** Cannibalization
** Product bundling
* Positioning
** Perceptual mapping
** Factor analysis
** Multi dimensional scaling
** Discriminant analysis
** Preference regression
* Brand management
** Brand
** Brand alliances
** Brand equity
** Private brand
** Corporate branding
** Family branding
** Individual branding
** Corporate identity
** Trademark
*** Genericized trademark
** List of fictional brands

Pricing

* Choice Modelling
* Pricing
* Price
* Price points
** Psychological pricing
** Odd price
* Pricing objectives
* Discounts and allowances
** Loyalty card
** Loss leaders
* Penetration pricing
** Price wars
* Variable pricing and real-time pricing
* Profit maximization
* Price discrimination
** Price skimming
** Two part tariff
* Price elasticity of demand
* Geographical pricing and price zoning
* Cost-plus pricing
** Markup
** Cost-plus pricing with elasticity considerations
** Break even analysis
* Rate of return pricing
* Competitor indexing
* Joint product pricing
* Transfer pricing
* Willingness to pay
* Barter

Promotion

* Marketing communications
** Marketing communications planning framework
** Kelman's source characteristics
** Integrated Marketing Communications
* Promotion
** Sales promotion
** Advertising
*** Mind share
*** Mass media
*** Television commercial
*** Billboard (advertising)
*** Advertising slogan
*** Community marketing
*** Advertising campaign
*** Subliminal advertising
*** Product placement
*** Q Score
*** Nielsen Ratings
*** Sex in advertising
*** Subvertising
*** Ambush marketing
** Personal selling
*** Sales techniques
*** Negotiation
**** Shill
*** Product churning
*** Sales force management
**** Sales force management system
** Publicity
*** Doing a Ratner
*** Word of mouth and buzz
*** Viral marketing
*** Undercover marketing
** Public relations
** Corporate image
*** Cause marketing
** Trade fairs

Distribution

* Distribution
** Retail
*** Shopping mall
*** Department store
**** List of department stores
*** Convenience store
*** Supermarket
**** List of supermarkets
*** Dollar store
*** Franchising
*** Retailers' cooperative
** Wholesaler
** Supply chain
** Supply chain management
** Logistics
** Logistic engineering
** Shrinkage
** Drop shipping
** Grey marketing

Direct marketing

* Direct marketing
* Database marketing
* Telemarketing
* Multi-level marketing
* Specialty catalogs
* Pyramid scheme
** Large Group Awareness Training (LGAT)
* Direct Marketing Association

Consumer behavior

*Choice Modelling
* Consumer behaviour
** Aspirational age
** Aspirational Brand
* Demographics
** Demographic profile
* Lifestyle
* Buyer decision processes
** Prospect theory
** Loss aversion
** Decoy effect
** Time marketing
* Maslow's hierarchy of needs

Marketing research

* Marketing research
* Master of Marketing Research
* Qualitative marketing research
** Concept testing
** Focus group
** Innovation game
* Quantitative marketing research
** Statistical surveys
** Questionnaire construction
** Scales
** Sampling
*** Simple random sampling
*** Systematic sampling
*** Stratified sampling
*** Cluster sampling
*** Multistage sampling
*** Nonprobability sampling
* Experimental techniques
* Observational techniques
* Industry or market research
** Environmental scanning
** SWOT Analysis
** Competitor analysis
** Ecological model of competition
** Porter 5 forces analysis
** Benchmarking
* Data analysis techniques used in marketing research
** Cross tab
** Logit analysis
** Intent scale translation
** Preference-rank translation
** Choice Modelling
** Conjoint analysis
** Factor analysis
** Multi dimensional scaling
** Discriminant analysis
** Cluster analysis
** Preference regression

Services marketing

* Services marketing
** Service
** Borderless Selling
** Quality
** Gaps analysis
** Complaints handling
** Experience economy
** Service sector
** Service mark

See also

* List of management topics
* List of human resource management topics
* List of economics topics
* List of finance topics
* List of accounting topics
* List of information technology management topics
* List of production topics
* List of international trade topics
* List of business law topics
* List of business ethics, political economy, and philosophy of business topics
* List of business theorists
* List of economists
* List of corporate leaders


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