name = Ugoff
caption = Ugoff
agency = Crispin, Porter + Bogusky
client = Burger King
product = Salads
year = 2005
actor = Daniel Raymont
Ugoff is a fictional character, played by
actor Daniel Raymont, in a 2004ad campaign for Burger Kingdirected by Roman Coppolawith music composed by DEVOsinger Mark Mothersbaugh. [cite web |url=http://www.boingboing.net/2004/06/23/ugoff-new-bk-ad-dire.html |title=Ugoff, new BK ad directed by Roman Coppola |author=Xeni Jardin |publisher=BoingBoing.com |date= 2004-06-23|accessdate=2007-12-21] It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami advertising agencyCrispin Porter + Bogusky.
The Ugoff television commercial premiered
May 13, 2004during the series finaleof the long-lived NBC sitcom, " Frasier". The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is portrayed as one of ambiguous European nationality (possibly German and Scottish), who models his alleged invention, the "Salad Pouch". This very cocky, demanding, and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".
The tv ad also plugged [http://www.ugoff.com Ugoff.com] (which now redirects to BK's website)- a
Adobe Flash-based site that used viral marketing, similar to the " Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.
This campaign continued through the summer of '04 and has since been retired.
Burger King Advertising
Burger King Products
* [http://www.cpbgroup.com/ Crispin Porter + Bogusky Official Web site]
* [http://www.cpbgroup.com/awards/ugoff.html Copy of Original Ugoff.com Flash Website]
* [http://www.jazzyd.com/ Daniel Raymont Official Website]
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