Ugoff


Ugoff

Infobox Advertising
name = Ugoff


caption = Ugoff
agency = Crispin, Porter + Bogusky
client = Burger King
title =
product = Salads
year = 2005
actor = Daniel Raymont

Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by DEVO singer Mark Mothersbaugh. [cite web |url=http://www.boingboing.net/2004/06/23/ugoff-new-bk-ad-dire.html |title=Ugoff, new BK ad directed by Roman Coppola |author=Xeni Jardin |publisher=BoingBoing.com |date=2004-06-23 |accessdate=2007-12-21] It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch" which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami advertising agency Crispin Porter + Bogusky.

History

The Ugoff television commercial premiered May 13, 2004 during the series finale of the long-lived NBC sitcom, "Frasier". The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is portrayed as one of ambiguous European nationality (possibly German and Scottish), who models his alleged invention, the "Salad Pouch". This very cocky, demanding, and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff." and "Ugoff is hungry!".

The tv ad also plugged [http://www.ugoff.com Ugoff.com] (which now redirects to BK's website)- a Adobe Flash-based site that used viral marketing, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.

This campaign continued through the summer of '04 and has since been retired.

References

ee also

* Burger King Advertising
* Burger King Products

External links

* [http://www.cpbgroup.com/ Crispin Porter + Bogusky Official Web site]
* [http://www.cpbgroup.com/awards/ugoff.html Copy of Original Ugoff.com Flash Website]
* [http://www.jazzyd.com/ Daniel Raymont Official Website]


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Coq Roq — Agency: Crispin, Porter + Bogusky Client: Burger King Product(s): BK Chicken Fries Year: 2004 2005 Coq Roq, also typeset as COQ ROQ, and pronounced Cock Rock , was an advertising program created in late 2004 to p …   Wikipedia

  • Whopper — This article is about the hamburger. For the candy, see Whoppers. For other uses, see Whopper (disambiguation). Whopper A Burger King Whopper sandwich Nutritional value per serving Serving size …   Wikipedia

  • The Subservient Chicken — Infobox Advertising name = The Subservient Chicken caption = agency = Crispin, Porter + Bogusky client = Burger King title = product = TenderCrisp year = 2004 2007The Subservient Chicken is an advertising program created to promote international… …   Wikipedia

  • The Burger King — as seen in Burger King s Wake Up with the King commercial Agency: Crispin Porter + Bogusky Client: Burger King …   Wikipedia

  • David Edgerton — For the British historian of the same name, see David Edgerton (historian). David Edgerton Born 1928 (age 82–83) Nationality American Ethnicity White Occupation …   Wikipedia

  • Simonds Farsons Cisk — Cisk redirects here. For other uses, see Cisk (disambiguation). Simonds Farsons Cisk Type Public Industry Beverage Founded 1928 by Giuseppe Scicluna …   Wikipedia

  • New Zealand Breakers — NZ Breakers Founded 2003 Stadium The Breakerdome North Shore Events Centre, Auckland, New Zealand Capacity …   Wikipedia

  • BK Chicken Fries — Foodbox name = BK Chicken Fries serving size = 6pc, 9pc, 12pc 114g, 157g, 228g calories = 340, 470, 680 calories from fat = 210, 280, 420 total fat = 24g, 31g, 48g saturated fat = 4½g, 6g, 9g trans fat = 3g, 4½g, 6g cholesterol = 40mg, 55mg, 80mg …   Wikipedia

  • Olayan Group — Olayan logo The Olayan Group (Arabic: مجموعة العليان‎), is a Saudi conglomerate established in 1947 by Sulaiman S. Olayan (November 5, 1918 July 4, 2002) and his son Khaled S. Olayan (July 4, 1945–present).[1] The Olayan Group traces its origins… …   Wikipedia

  • Croissan'Wich — breakfast sandwich with sausage Nutritional value per serving Serving size 1 sandwich (159 g) Energy 470 kcal (2,000 kJ) Carbohydrates …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.