Bluecasting

Bluecasting

Although arguably neologism "bluecasting" is gradually gaining ground as a common term for the provision of any small digital media to suitable media provisioning enabled devices over Bluetooth via the OBEX protocol. Where by "small digital media" does not exclusively mean advertisements but could include photos, podcast style audio content, video, mobile ticketing, text messages, games (especially those written in J2ME) or even other applications.

=Usage=A bluecast is generally provisioned by a Bluetooth Kiosk a physical server provisioning the digital media over bluetooth to interested devices. Bluetooth Kiosks are generally located in public spaces such as malls, bars or mass-transit terminals.

In India there are some temples which offer ringtones, wallpapers of gods and some other content using bluecasting. Bluecasting is also used by many companies to advertise about various offers by them.

=See Also=

*Technological convergence
*Proximity marketing

=External Links=
* [http://www.newscientist.com/article.ns?id=dn7883 New Scientist article on Bluecasting]


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