KZZA

Infobox Radio station
name = KZZA


city = Muenster, Texas
area = Dallas-Fort Worth Metroplex/Decatur/
Gainesville/Jacksboro/
Bowie/Sherman/Denison
branding = "Casa 106.7 FM"
slogan = "DF Dub's Party Station"
airdate = 2002
frequency = 106.7 MHz
format = Hispanic Rhythmic
power =
erp = 75,000 watts
haat = 620 meters
class = C
facility_id = 23017
callsign_meaning = KZZA = Casa
former_callsigns = KXGM (2002), KKDL (2002-2005)
owner = Liberman Broadcasting
licensee = Liberman Broadcasting of Dallas Licensee, LLC
webcast =
website = [http://www.casa1067.com/ www.casa1067.com]
affiliations =
sister_stations = KBOC, KNOR, KTCY, KZMP-FM/AM
"Also part of the Liberman Cluster: TV Station KMPX"

KZZA (CASA 106.7) is a Hispanic rhythmic station serving the Dallas-Ft. Worth area. The Liberman Broadcasting outlet broadcasts at 106.7 MHz with an ERP of 75 kW and is licensed to Muenster, Texas. Its transmitter is located in northern most Wise County near Greenwood, Texas.

History

The station's roots began at 106.5 as a "great oldies" station with the call letters KKGM until 2001 when it moved to 106.7 and was sold to Entravision. However in exchange for the move it was agreed with HBC that it would not change to a Spanish format for five years.

So, in August 2002 it launched an English-language format, Dance Top 40, as KKDL (106.7KDL, "The Dance Leader" and later, "The Texas Party Station"). In 2004, it moved in a rhythmic Top 40 direction with a Hispanic rhythmic bias as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction, but by 2006, KZZA began leaning more towards 'Hurban' product and less dependent on traditional rhythmic fare, resulting in the station going 'Hurban' fulltime.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications. [ [http://dallas.bizjournals.com/dallas/stories/2006/07/31/daily42.html Calif. media company to buy Dallas radio stations] - "Dallas Business Journal"]

However, after a year of 'Hurban' programming and trying to challenge rival KFZO, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, "R&R" and BDS moved KZZA back to the rhythmic panel in May 2007.

Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA is the only one that features club mix shows every night of the week, unlike their competitors, who relegate it to the weekends.

On July 7, 2008 the station shifted back to Hispanic Rhythmic.

logans

* "The Dance Leader" (2002-2003)
* "The Texas Party Station" (2003-2004)
* "Where Latinos Live." (2004-2007)
* "Where Reggaeton Lives." (2006-2007)
* "Hip-Hop Y Mas." (2007-2007)
* "DF Dub's Party Station" (2007-2008)

External links

* [http://www.casa1067.com/ Station website]
* [http://www.myspace.com/casa1067 Casa 106.7] at MySpace
*FMQ|KZZA
*FML|KZZA
*FMARB|KZZA
* [http://www.dfwradioarchives.com DFW Radio Archives]

References