- Boon Rawd Brewery
Boon Rawd Brewery ( _th. บริษัท บุญรอดบริวเวอรี่ จำกัด) is an
Asian breweryfounded in 1933 [cite web
title=The Economies of Asia 1950-1998 - Google Book Search
accessdate=2008-03-20] by Boonrawd Srethabutra in
Thailandwhich also makes and sells soft drinks. [cite web
title=Datamonitor - Boon Rawd Brewery Company - Company Research, Analysis Reports, News, Profile
accessdate=2008-03-20] Their best known product is the
pale lagerSingha. [cite web
Boon Rawd Brewery was the first of its kind in
Thailand, and produces beer under the Singha brand name. The brewery was founded by Boonrawd Srethabutra, on whom HM King Prajadhipok Rama VIIbestowed the aristocratic title of Phraya Bhirom Bhakdi. The brewery is still under the management of the Bhirom Bhakdi family (3rd and 4th generations).
Boon Rawd bought two German breweries in Hartmannsdorf and
Mittweidain Saxonyin 1994, which until 2001 produced Singha beer and Singha Gold for the Europemarket, along with their traditional brands. Today, all of the Singha brands are produced only in Thailand, to preserve the original taste for the export market.
Boon Rawd produce Singha Beer, Singha Light Beer, Singha Soda Water, Singha Water, Leo Beer, Thai Beer, Moshi Green Tea, and B-ing Lifestyle Functional Drink.
Singha, ( _th. สิงห์, correctly pronounced "sing" or "
singh", but typically pronounced by foreigners to Thailand as "sing-ha") , is a 6% alcohol-by-volume (abv) pale lager. It is also available in 6% abv draught version as "Singha Lager Draft", and the new 3.5% abv "Singha Light" introduced in 2006.
Beginning in September 2007, a 5.0% (abv) version of Singha Lager has replaced the 6.0% (abv) original version that has earned the Singha name its reputation. This new version, while still brewed in Thailand by Pathmthani Brewery Co., Ltd., proclaims on its labelling to have been brewed under the supervision of Singha Corporation Co., Ltd. instead of Boon Rawd Brewery Co. Ltd. The last known fill date for Singha Lager 6.0% bottles sold in the United States is October 18, 2007.
Beer production capacity is 1 billion liters per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by the less expensive and more potent (6.4% abv) Beer Chang, brewed by ThaiBev (formerly the Beer Thai Company).
In 2007, Boon Rawd camp has regained its throne of beer market leadership in Thailand.
*Thailand Confidential, Jerry Hopkins, 2005, Tuttle Publishing Thailand, 256 pages, ISBN 079460093X
* [http://www.boonrawd.co.th Website of Boon Rawd]
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