Rimmel is a cosmetics brand, now owned by
Coty, Inc.. The House of Rimmel was originally founded by Eugene Rimmelin 1834.
The Rimmel name now fronts a wide range of make-up products, aimed at the cheaper and trendier end of the market. Rimmel's target market is teenage girls. The company is based in London and sells itself partially on a "
Swinging London" image, using the name Rimmel London in many adverts. In the past, Rimmel was modelled by ITV's Holly Willoughby.The current face of Rimmel is controversial British supermodel Kate Moss, alongside new faces pop-diva Sophie Ellis-Bextorand Lily Cole.
Rimmel is readily available in pharmacies and supermarkets. Some of the range's most popular products include lip glosses, Hide The Blemish concealer and kohl eye liners.
* [http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=589475 TV ad] for Rimmel London mascara featuring Kate Moss as 'Biker Chick'
* [http://www.rimmellondon.com Rimmel Website] Official
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