Intercontinental Broadcasting Corporation

Intercontinental Broadcasting Corporation

Infobox Network
network_name = "Intercontinental Broadcasting Corp."
network_
country = PHI
network_type = Broadcast television network
available = National
owner = "Intercontinental Broadcasting Corp."
key_people = Roberto Benedicto, Founder
launch_date = February 1, 1975
past_names = Islands Broadcasting Corporation
Island TV 13
website =

Intercontinental Broadcasting Corporation (IBC) is a Philippine VHF television network of the Government Communications Group headed by the Press Secretary. Its studios are located at Broadcast City, Capitol Hills, Diliman, Quezon City and its transmitter is at San Francisco Del Monte, Quezon City.

History

February 1, 1975 saw the beginning of Intercontinental Broadcasting Corporation (IBC) when the Benedicto Group of Companies purchased the network consisting of the Manila station and another relay station in Visayas and Mindanao owned by the late Andres Soriano. In 1976, IBC metamorphosed into one of the country's most viewed TV network with its full length local and foreign films aired on primetime. This catapulted IBC in the number one slot among all television networks.

Through the sweat of its employees and the income generated from its programs, the network built and finally moved into its present home, Broadcast City, in 1977. The complex was a 55,000 square metre tract located at Capitol Hills, Diliman, Quezon City.

After the EDSA revolution, IBC was sequestered by the government. A board of administrators was created to run the station. All of the stocks and assets of IBC, and its sister networks Radio Philippines Network and Banahaw Broadcasting Corporation were sequestered by the Philippine Commission on Good Government (PCGG). President Corazon Aquino IBC and RPN were turned over to the Government Communications Group and awarded BBC through an executive order to ABS-CBN Broadcasting Corporation. When BBC closed down, IBC absorbed majority of its displaced employees, thus doubled the operating expenses of the network. Cost of programs went up by threefold. Line produced shows and co-production ventures with Viva, Regal, and Seiko were favored. The top rated shows of IBC were pirated by rival networks. Cost of programs, talent fees and TV rights increased tremendously. IBC could no longer afford to produce its own shows. IBC took a new image in 1988, Pusong Pinoy Pusong Trese, to recapture the glory days it once had. But because of the sequestration, periodic change of management and the internal problems, the network started to lose the support of advertisers.

Island Broadcast Corporation took over the management and the marketing of IBC (which came to be known as Islands TV 13) in 1989. It was in the later part of its operations that ratings and income suffered due to mismanagement which caused labor unrest.

In 1993, IBC became a 100% government owned station by virtue of a compromise agreement between PCGG and Roberto Benedicto, management and marketing were returned to the IBC Board of Directors. Programming remained at a standstill in preparation for the launching of a new image.

It was May 1994 when IBC launched Pinoy ang Dating with a visually enticing music video, an innovation in terms of station identification. Despite limited resources, programming improved but the battle for audience share continued. Advertisers became more responsive to marketing efforts.

Vintage Television (VTV), later merged with VIVA Television in 2000, entered the scene in 1996 with PBA Games as its major program and continued until 2002. Rehabilitation of the transmitter and other technical facilities where initiated in the central and provincial stations.

There were plans to auction the TV frequency rights currently in use by IBC and RPN in the future.

In 2007, IBC had been recently existing a deal with the Makisig Network, led by Hermie Esguerra. Makisig was accepted as a block-timer of IBC. There were no announcements yet about when will be airing the blocktime.

IBC Programs

IBC Slogans

-With several cable affiliates nationwide.

IBC Radyo Budyong Stations

: * - Start broadcast in October 2008.

ee also

*List of Philippine media companies
*Philippine television networks
*Television channels
*National Broadcasting Network
*Philippine Broadcasting Service
*Radio Philippines Network


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