Bud Bowl

Bud Bowl

The Bud Bowl was a stop motion animated Super Bowl advertising campaign first aired in 1989, and sporadically during the 1990s. It served as an advertisement for Anheuser-Busch's Budweiser family of beers.

It features Budweiser bottles playing a football game against Bud Light bottles.

Bud Bowl I was aired in 1989. The 3D computer graphics in the first commercial were made by San Francisco Production Group. Bud Bowl II was shot with stop motion animation by Broadcast Arts in NYC.

Bud Ice and Bud Dry would make appearances in later Bud Bowls. Beer bottles with the voices of Terry Bradshaw and Tom Landry (the latter of which was topped with Landry's distinctive fedora) also made appearances.

It has been jokingly said that the Bud Bowl was more exciting than the actual Super Bowl in some years. Additionally, many people would gamble on the outcome of the Bud Bowl.


*Bud Bowl I (1989) - Budweiser 27, Bud Light 24
*Bud Bowl II (1990) - Budweiser 36, Bud Light 34
*Bud Bowl III (1991) - Bud Light 23, Budweiser 21
*Bud Bowl IV (1992) - Budweiser 27, Bud Light 24
*Bud Bowl V (1993) - Budweiser 35, Bud Light 31
*Bud Bowl VI (1994) - Bud Light 20, Budweiser 14
*Bud Bowl VII (1995) - Budweiser 26, Bud Light 24
*Bud Bowl VIII (1997) - Budweiser 27, Bud Light 24


*Bud Bowl I (1989)
*Bud Bowl II (1990) - Terry Bradshaw, Brent Musburger
*Bud Bowl III (1991) - Don Meredith, Keith Jackson, Chris Berman
*Bud Bowl IV (1992) - Chris Berman
*Bud Bowl V (1993)
*Bud Bowl VI (1994) - Marv Albert
*Bud Bowl VII (1995)
*Bud Bowl VIII (1997)


*Bud Bowl III was actually between Budweiser vs Bud Light with Bud Dry as their star QB for Bud Light. The end of the game was a parody of The Play, from the Cal-Stanford game in 1982.
*Bud Bowl VI featured the first appearance by a "can of beer" in the game. The can scored a touchdown, but was ejected from the Bud Bowl shortly thereafter for excessive celebration and foul language.
*The second to last Bud Bowl was not a game. Rather, the contest was conducted as such: each game piece had a football play written on it, and the people with the winning play on their piece won.
*The officials have changed throughout the Bud Bowl series. In Bud Bowl 3 they were bottles like the players, but in Bud Bowl VI they became humans.

External links

* [http://www.retrojunk.com/details_commercial/1381/ Bud Bowl 3]
* [http://www.retrojunk.com/details_commercial/1536/ Bud Bowl IV]
* [http://www.retrojunk.com/details_commercial/2476/ Bud Bowl VI]

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