Zima

Zima

Infobox Beverage
name=Zima


type=Malt beverage
proof=10
manufacturer=Coors Brewing Company
origin=U.S.
introduced=1993
discontinued=
related= Smirnoff Ice
variants=Citrus, Tangerine, Pineapple Citrus

Zima is a lightly-carbonated alcopop beverage made by the Coors Brewing Company. It is not a beer. Some claim incorrectly that it is an un-hopped beer with flavoring agents added, and has slightly more alcohol than an average American lager.

Zima directly means "winter" in Croatian, Bosnian, Polish, Czech, Macedonian, Serbian, Slovak, and Slovene and in transliteration from Bulgarian, Belarusian and Russian languages; the name is also reminiscent of zymurgy, the science of fermentation, or brew-making. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear. The slogans used in early advertisements for Zima were "a truly unique alcohol beverage" and "Zomething different," and that was certainly true in one sense—Zima was literally in a category by itself—an alcoholic beverage that wasn't beer (at least, not obviously), wasn't wine, and wasn't hard alcohol.

Zima offered an alternative to the then-successful wine cooler category, and it became faddishly popular. The fact that Zima was a malt-based beverage gave it an advantage over wine coolers in many American markets, since many locations in the U.S. allow beer to be sold in convenience stores and supermarkets, while wine-based beverages can only legally be sold in liquor stores—even if they have an alcohol content comparable to a bottle of beer. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it. "Brandweek Magazine" reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. Originally popular among young women, Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold; the drink was unpopular and disappeared from store shelves within the year.

Competitors to Zima in the US have included Miller's Qube and Stroh's Clash, which are no longer made today. In 2000, Smirnoff launched Smirnoff Ice, which today outsells Zima.

Today, the beverage is marketed as ZIMA and is available in three flavors:
* ZIMA Citrus
* ZIMA Tangerine
* ZIMA Pineapple Citrus

In popular culture

In The Simpsons episode "A Fish Called Selma", a character said "Excuse me, I ordered a Zima, not Emphysema!" In the episode Co-Dependent's Day, Homer Vows To Give Up all clear alcohol and Marge asks "even Zima?" and In "That 90's Show" Homer is drinking a Zima.

In Futurama episode "The Route of All Evil", Fry complains that the metal shavings in Pabst Blue Robot make his throat bloody, to which Bender riposted, "Wah, wah, wah. Baby wants a Zima."

In MadTV, the character Rusty makes several references to Zima.

In Gilmore Girls, Luke and Lorelei celebrate their engagement by toasting in Zima.

In the novel jPod by Douglas Coupland, Zima is referenced and discussed several times. One character even suggests that "drinking Zima is something Douglas Coupland would make a character do" in order "to locate the characters in time and a specific sort of culture".

In Buffy the Vampire Slayer episode "Storyteller", Andrew Wells says to Buffy Summers "But it tickles and I’m all tense. Can’t I have a cool refreshing Zima?" Buffy answers "No Zima!" and Spike adds "Shut your face about the Zima. Just talk."

In Drawn Together episode "A Very Special Drawn Together Afterschool Special", the cast helps gay character Xandir practice coming out of the closet to his parents by role-playing. Toots, acting as his mother calls Captain Hero, acting as his father, "Zima Dick" to which he retorts "Zima helps me relax!"

External links

* [http://www.brandchannel.com/features_profile.asp?pr_id=25 Zima brand profile on brandchannel]
* [http://www.culturefreak.com/zima.html Culture Freak]
* [http://www.cbs.com/latenight/lateshow/top_ten/search/search/php/zima.phtml Late Show Top 10 Lists with "Zima"]


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Look at other dictionaries:

  • Zima — Зима …   Wikipédia en Français

  • zima — zíma ž DEFINICIJA 1. a. kalendarsko doba od 22. prosinca do 21. ožujka b. jedno od četiriju godišnjih doba, između jeseni i proljeća [oštra zima; jaka zima; blaga zima] 2. hladnoća, studen SINTAGMA ciča zima ekspr. ljuta, jaka hladnoća, velika… …   Hrvatski jezični portal

  • Zima — ist der Name folgender Orte: Sima (Irkutsk), russische Stadt Zima (Qinglong) (紫马乡), Gemeinde des Kreises Qinglong, Autonomer Bezirk Qianxinan in der chinesischen Provinz Guizhou Zima ist der Familienname folgender Personen: Madeline Zima (* 1985) …   Deutsch Wikipedia

  • zima — {{/stl 13}}{{stl 8}}rz. ż Ia, CMc. zimamie {{/stl 8}}{{stl 7}} pora roku między jesienią a wiosną, trwająca na półkuli północnej od 22 grudnia do 21 marca, odznaczająca się niską temperaturą dobową (poniżej 0° C) : {{/stl 7}}{{stl 10}}Zima długa …   Langenscheidt Polski wyjaśnień

  • zimă — ZÍMĂ elem. v. zimo . Trimis de tavi, 13.09.2007. Sursa: MDN …   Dicționar Român

  • zima — skręciła kark zob. skręcić 3 …   Słownik frazeologiczny

  • zíma — e ž (í) 1. del leta med jesenjo in pomladjo: zima se bliža, mineva; nekatere živali zimo prespijo; zime preživlja ob morju; do zime bo hiša vseljiva; vrnil se je sredi zime; dolga, huda, mila, mrzla, suha zima; letošnja zima je bila zelo snežena; …   Slovar slovenskega knjižnega jezika

  • zima — ż IV, CMs. zimamie; lm D. zim «najzimniejsza pora roku między jesienią a wiosną, trwająca według kalendarza na półkuli płn. Ziemi od zimowego przesilenia 22 grudnia do równonocy wiosennej 21 marca» Ciężka, długa, mroźna, ostra, surowa, śnieżna… …   Słownik języka polskiego

  • Zima — Original name in latin Zima Name in other language ZIMA, Zima, ЗИМА, Зима State code RU Continent/City Asia/Irkutsk longitude 53.9202 latitude 102.0442 altitude 454 Population 33323 Date 2012 01 17 …   Cities with a population over 1000 database

  • žíma — e ž (í) odrezana dolga dlaka zlasti iz konjskega repa, konjske grive: razrahljati žimo; barvanje žime; krtača, sito iz žime; naslanjač, polnjen z žimo / gumirana žima; umetna žima / konjska žima …   Slovar slovenskega knjižnega jezika

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