Inconsistent comparison

Inconsistent comparison

An inconsistent comparison is a misleading argument popular in advertising. For example, an advertisement might say "product X is less expensive than product A, has better quality than product B, and has more features than product C". This is designed to give the impression that product X is better than products A, B, and C in all respects, but doesn't actually make that claim. In fact, product A may be the most expensive, product B may be the lowest quality, and product C may have the fewest features of the three. So, the original statement really only means "product X is not the most expensive, lowest quality, fewest feature product on the market". That would hardly be as effective of an advertisement, however.

ee also

*Incomplete comparison
*Logical fallacy


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Comparison of the health care systems in Canada and the United States — Health spending per capita, in U.S. dollars PPP adjusted, with the U.S. and Canada compared amongst other first world nations. Comparison of the health care systems in Canada and the United States are often made by government, public health and… …   Wikipedia

  • Comparison of Canadian and American football — Canadian and American football are very similar, as both have their origins in rugby. As such, the rules of these sports are very similar, although a comparison illustrates some key differences.HistoryFootball was introduced to North America in… …   Wikipedia

  • Comparison of American and Canadian football — Diagram of an American football field Diagram of a …   Wikipedia

  • Incomplete comparison — An incomplete comparison is a misleading argument popular in advertising. For example, an advertiser might say product X is better . This is an incomplete assertion, so can t be refuted. A complete assertion, such as product X sells for a lower… …   Wikipedia

  • List of fallacies — For specific popular misconceptions, see List of common misconceptions. A fallacy is incorrect argumentation in logic and rhetoric resulting in a lack of validity, or more generally, a lack of soundness. Contents 1 Formal fallacies 1.1… …   Wikipedia

  • Malt liquor — Comparison of 12oz longneck beer bottle to a 40oz bottle of Country Club Malt Liquor Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage… …   Wikipedia

  • ECONOMIC AFFAIRS — THE PRE MANDATE (LATE OTTOMAN) PERIOD Geography and Borders In September 1923 a new political entity was formally recognized by the international community. Palestine, or Ereẓ Israel as Jews have continued to refer to it for 2,000 years,… …   Encyclopedia of Judaism

  • Wikipedia:Featured article candidates — Here, we determine which articles are to be featured articles (FAs). FAs exemplify Wikipedia s very best work and satisfy the FA criteria. All editors are welcome to review nominations; please see the review FAQ. Before nominating an article,… …   Wikipedia

  • UNITED STATES OF AMERICA — UNITED STATES OF AMERICA, country in N. America. This article is arranged according to the following outline: introduction Colonial Era, 1654–1776 Early National Period, 1776–1820 German Jewish Period, 1820–1880 East European Jewish Period,… …   Encyclopedia of Judaism

  • The False Subtlety of the Four Syllogistic Figures — Proved ( Die falsche Spitzfindigkeit der vier syllogistischen Figuren erwiesen ) was an essay published by Immanuel Kant in 1762.ection I General conception of the Nature of Ratiocination A judgment is the comparison of a subject or thing with a… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”