Media Monitors Australia

Media Monitors Australia
Media Monitors Pty Ltd
Type Proprietary limited company
Industry Media
Founded Melbourne, Australia, 1904
Headquarters Sydney, Australia
Key people Neville Jeffress, Founder
John Croll, CEO
Products Media monitoring service, media evaluation
Employees 700

Media Monitors is a media intelligence group in Australia, New Zealand, South-East Asia and Greater China with a corporate history dating from 1904.

Media Monitors is a privately-owned company headquartered in Sydney, Australia. It has other operations and sales offices in Melbourne, Brisbane, Adelaide, Perth (Australia), Wellington, Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Hong Kong, Beijing and Shanghai (China).

Company services included media monitoring service for press, broadcast, new media and social media, CARMA qualitative media analysis (content analysis, media evaluation) and online user interface, Mediaportal.



Neville Jeffress started the company after purchasing NSW Country Press in 1982 and then merged it with the Sydney press clipping firm, Lynch Pidler Pty. Ltd. owned by June Pidler.

Their new company, Neville Jeffress/Pidler Pty Ltd grew rapidly through the acquisition of other press clipping services, including Australia's oldest service, the Australian Press Cutting Agency (APCA), founded in Melbourne in 1904, thereby linking Media Monitors with a pioneer of Australian press clipping.

The acquisition of NSW Country Press forged a further valuable link to the past. It was founded in 1923. Media Monitors then added to its growing list of companies Australia's first radio and television monitoring firm, Melbourne's Australian Reference Service.

Then followed the acquisition of prominent radio personality Ian Parry-Okeden's company, Media Monitors Australia, which gave the 21st century organisation its name.

By the time Neville Jeffress/Pidler Pty Ltd changed its name to Media Monitors Australia Pty Ltd in 1993, the company had established itself as one of Australia's largest media monitoring companies. Media Monitors acquired New Zealand’s leading monitoring company Media Search in 2004. In January 2006 it acquired CARMA International (Asia Pacific) Pty Limited, the exclusive Asia-Pacific franchise of global media analysis firm, CARMA International, Inc. A new office was opened in Singapore shortly after the acquisition, expanding CARMA Asia Pacific’s regional client liaison.

In June 2006, Media Monitors announced the acquisition of Rehame. Shortly thereafter, Media Monitors acquired the remaining 50% of shares in Sponsorship Information Services (SiS). In February 2007, Media Monitors acquired a significant stake in MediaPeople NZ, an Auckland-based specialist in media targeting.

Media Monitors stepped out of Australasia by opening first non-ANZ office in Singapore in 2006. In 2008, the company acquired SinoFile Information Consulting in Beijing, and Asia Media Monitoring in Malaysia to expand its business in Greater China and South-East Asia. The company also opened its Hong Kong office in the same year.

On 18 November 2009, Media Monitors won five awards at the AMEC Awards presentation in London. (AMEC is the International Association of Measurement and Evaluation of Communication.)


Media monitoring service: track and monitor news published from newspapers, magazines, journals, television, radio, internet and social networking sites

Qualitative and Quantitative media analysis: content analysis, media evaluation with the use of CARMA methodology

Mediaportal: Online interface with instant access to user's tracked media coverage and snapshot analytics for media evaluation

External links


Wikimedia Foundation. 2010.

Look at other dictionaries:

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Media, Entertainment and Arts Alliance — MEAA Full name Media, Entertainment Arts Alliance Founded 1992 Members 24,000 …   Wikipedia

  • 2007 in Australia — Infobox Australian year monarch = Elizabeth II governor general = Michael Jeffery pm =John Howard, then Kevin Rudd population = australian = elections =Federal, NSW See also: 2006 in Australia, other events of 2007, 2008 in Australiayearbox in?=… …   Wikipedia

  • Internet censorship in Australia — Part of a series on Censorship By media …   Wikipedia

  • National Women's Media Centre — The National Women’s Media Centre is a defunct Australian women’s organisation dedicated to the development of a media ethic within Australia which assumes the equality of women and men in all aspects of its operations. The NWMC operated from… …   Wikipedia

  • Big Brother Australia — was the Australian version of the international Big Brother reality television series. Big Brother Australia was produced by Endemol Southern Star, and shown on Network Ten, Australia. Between 2001 and 2008 it was also shown in New Zealand on TV2 …   Wikipedia

  • Big Brother Australia 2007 — Big Brother endgame seriesname = Big Brother Australia imagebg = #000 series = Season 7 (2007) previous = Big Brother Australia 2006 next = Big Brother Australia 2008 hm1 = Aleisha hm1 enter = Day 0 hm1 exit = Day 100 hm1 stat = winner hm2 = Zach …   Wikipedia

  • Lotteries in Australia — include various lottery related products licensed by Australian lottery companies. Lotteries operators are licensed at a state or territory level, and include both state government owned and private sector companies. As of August 2008, the major… …   Wikipedia

  • Australian Communications and Media Authority — is an Australian government agency whose main roles are to regulate broadcasting, radiocommunications and telecommunications, and to represent Australian interests in international communications matters. It also has a role in regulating Internet …   Wikipedia

  • APEC Australia 2007 — was composed of a series of political meetings held around Australia between the 21 member economies of the Asia Pacific Economic Cooperation. These meetings culminated in Leaders Week, where the heads of government of each member economy… …   Wikipedia