Forehead advertising

Forehead advertising

Forehead Advertising was an advertising concept that was launched by Justin Kapust through his organization, called Headvertise (Kapust-Allen Enterprises, now defunct) in late 2002.

Soon after its launch, and the media frenzy that came along with it, Ebay started hosting auctions for forehead advertising and other tattoo advertising. Headvertise hired college students to run advertising campaigns for its clients on college campuses, where through affinity programs and exclusive marketing rights, many companies cannot advertise.

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