Ovum Ltd.

Ovum Ltd.
Industry Research
Founded 1985
Headquarters London, United Kingdom
Area served Global
Products Research
Parent Informa
Website http://www.ovum.com/

Ovum Ltd. is an independent [1] analyst and consultancy firm headquartered in London, specializing in global coverage of IT, and telecommunications industries. It began operations in 1985 and by 2005 claimed to be the largest technology analyst firm that was headquartered outside of the United States.[2] Ovum also has offices in Paris, New York, Boston, Melbourne, Seoul, Hyderabad, Hong Kong and Tokyo amongst others. Its main competitors are Gartner, Forrester and IDC.



Having previously been a private company it was listed on AIM in 2006[3] and was bought by Datamonitor in December 2006. Datamonitor was itself acquired by Informa in 2007. Despite the company having been acquired, the brand has been maintained. In 2011 Ovum has separated from Datamonitor to allow the company to focus on strengthening its core technology and telecoms offerings and growing its presence in key markets. Currently Ovum operates as a standalone company, but remains a part of the Informa Group and has been aligned with Informa Telecoms and Media (ITM).


Ovum research is based on independently audited methodologies that include rigorous and fact-based research that draws from over 400,000 interviews a year with business and technology, telecoms and sourcing decision-makers.


Ovum runs a range of industry events for the IT and Telecom sectors that are designed to keep CIOs and senior IT management appraised of the latest developments in technology. Through a mix of master classes, strategy briefings, symposia, webinars and its annual Ovum Industry Congress [4]. Events are free to attend for business and IT managers.

Media Coverage

Ovum analysts are frequently quoted in the press over various global channels when technology and telecoms news stories are reported.[5][6]

Top Level Organisation

  • Brett Azuma, Managing Director
  • Shelly Centeio, Global Operations Manager
  • Sophie Danby, Global Operations Manager
  • Richard Mahony, Telecoms R&A Director
  • Ian Charlesworth, IT R&A Director
  • Eamonn Kennedy, Services & Sourcing Director
  • Damien McInerny, Global Sales Director
  • Antonio Bartolome, General Manager, APAC
  • Carolyn Dawson, Events Director


  1. ^ Ovum's Independence charter, http://ovum.com/about-ovum/independence-charter/
  2. ^ "The leading European headquartered authority", Independent survey conducted on Jan 2004, cited on a corporate brochure: [1].
  3. ^ Palmer, Maija and Rafferty, Eammon "Ovum to raise £7.5m for acquisitions" FT, February 13, 2006
  4. ^ http://www.computerweekly.com/Articles/2011/05/24/246758/Ovum-Congress-2011-Mobile-devices-bring-performance-and-cost-benefits-to.htm
  5. ^ Digital Music Revenues Projected To Reach $20 Billion By 2015 http://blogs.forbes.com/ericsavitz/2011/03/07/digital-music-revenues-projected-to-reach-20-billion-by-2015/
  6. ^ Asia-Pacific smartphone use seen doubling by 2016 http://www.independent.co.uk/life-style/gadgets-and-tech/asiapacific-smartphone-use-seen-doubling-by-2016-2251869.html

External links

Wikimedia Foundation. 2010.

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