Honey Bunches of Oats

Honey Bunches of Oats is a cold cereal by Post Cereals, a subdivision of Kraft Foods. After 3 years of devolopment, Honey Bunches of Oats was introduced to markets in 1989. The cereal is made up of three kinds of flakes and crunchy oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix. Honey Bunches of Oats comes in 9 varieties:

*Honey Roasted
*with Almonds
*with Real Strawberries
*with Real Peaches
*with Real Bananas (Discontinued)
*with Cinnamon Clusters
*with Vanilla Clusters
*with Chocolate Clusters
*Organic Honey Roasted (discontinued)
*(new) Just Bunches Honey Roasted
*(new) Just Bunches Caramel

Post also used to make a cereal bar based on Honey Bunches of Oats in the following varieties:

*Oatmeal Raisin
*Cranberry Almond
*Banana Nut
*Chocolate
*Peanut Butter
*Strawberry

Ingredients

Corn, whole grain wheat, sugar, whole grain rolled oats, brown sugar, vegetable oil (canola or sunflower oil), rice flour, wheat flour, malted barley flour, salt, rice, corn syrup, whey (from milk), honey, malted corn and barley syrup, caramel color, artificial flavor, annato extract (color)

Honey Bunches once contained partially-hydrogenated vegetable oil, but sometime in the past few years a switch has been made over to regular oil.

Vitamins and minerals

Honey Bunches of Oats contains Reduced iron, niacinamide, vitamin B6, vitamin A palmitate, riboflavin (vitamin B2), thiamine mononitrate (vitamin B1), zinc oxide (source of zinc), folic acid, vitamin B12, vitamin D.

Slogans

Honey Bunches of Oats' slogan (2007-) is, "One Spoonful Is All It Takes."

Links

* [http://www.onespoonful.com Honey Bunches of Oats site]