Philadelphia Bulletin

Philadelphia Bulletin

Infobox Newspaper
name = The Philadelphia Bulletin


caption =
type = Daily newspaper
format =
foundation = April 17, 1847
ceased publication = January 29, 1982
price =
owners = Charter Company of Jacksonville
publisher =
editor =
chiefeditor =
assoceditor =
staff =
language = English
political =
circulation =
headquarters = Philadelphia, Pennsylvania, United States
oclc =
ISSN =
website =

"The Philadelphia Bulletin" was a daily evening newspaper published from 1847 to 1982 in Philadelphia, Pennsylvania. It was the largest circulation newspaper in Philadelphia for 76 years and was once the largest evening newspaper in the United States. It was widely known for its slogan: "In Philadelphia, nearly everybody reads The Bulletin."

1847 to 1895

"The Bulletin" was first published by Alexander Cummings on April 17, 1847 as "Cummings’ Evening Telegraphic Bulletin"."Cummings’ Evening Telegraphic Bulletin", April 17, 1847, p. 1, reprinted in "The Philadelphia Bulletin", January 18, 1984] It made history with its inaugural edition by publishing the first telegraph report in a U.S. newspaper, a dispatch from the Mexican War. Yet "The Bulletin" remained last in circulation of Philadelphia's 13 daily newspapers for the remainder of the 19th century.Citation | last = Castro | first = Janice | title = Last Rites for a Proud Paper | newspaper = Time | date = February 8, 1982 | url = http://www.time.com/time/magazine/article/0,9171,953344,00.html]

Cummings lost control of "The Bulletin" to stockholders in the 1850s.Fact|date=September 2007 From 1859 until 1895, the paper was edited by Gibson Peacock.Fact|date=September 2007 Upon Peacock's death, it was bought by businessman William L. McLean.

1895 to 1975

When McLean bought the last-place "Bulletin" in 1895, it sold for 2 cents. McLean cut the price in half and increased coverage of local news. By 1905 the paper was the city's largest. McLean's son Robert took over in 1931. In 1946 the "Bulletin" bought out its evening competitor, the "Philadelphia Record", and incorporated features of the Record's Sunday edition into the new "Sunday Bulletin". By 1947 the "Bulletin" was the nation's biggest evening daily with 761,000 readers.

Journalism style

Describing the "Bulletin"'s style, McLean once said: "I think the Bulletin operates on a principle which in the long run is unbeatable. This is that it enters the reader's home as a guest. Therefore, it should behave as a guest, telling the news rather than shouting it."Citation | last = McCalla | first = John | title = On Media: Nearly Everybody Remembers It | newspaper = Philadelphia City Paper | date = November 27–December 4, 1997 | url = http://www.citypaper.net/articles/112797/om1.shtml] As Time magazine later noted: "In its news columns, The Bulletin was solid if unspectacular. Local affairs were covered extensively, but politely. Muckraking was frowned upon."

Yet the "Bulletin"'s understated brand of journalism won Pulitzer Prizes in 1964 and 1965. James V. Magee, Albert V. Gaudiosi and Frederick Meyer won the 1964 Pulitzer Prize for Local Investigative Specialized Reporting for their expose of numbers racket operations with police collusion in South Philadelphia, which resulted in arrests and a cleanup of the police department.cite web | title =The Pulitzer Prizes for 1964 | url = http://www.pulitzer.org/cgi-bin/year.pl?1045,22 | accessdate = 2007-09-15] J.A. Livingston won the 1965 Pulitzer Prize for International Reporting for his reports on the growth of economic independence among Russia's Eastern European satellites and his analysis of their desire for a resumption of trade with the West.cite web | title =The Pulitzer Prizes for 1965 | url =http://www.pulitzer.org/cgi-bin/year.pl?year=1965&FormsButton1=Show+Winners | accessdate = 2007-09-15]

Decline in circulation

As readers and advertisers moved from the city to the suburbs, "The Bulletin" attempted to follow. It introduced regional editions for four suburban counties and leased a plant in southern New Jersey to print a state edition. Reporters attended school and county meetings, but their efforts could not match the combined resources of the smaller suburban dailies.

"The Bulletin" also faced difficulties that plagued all big-city evening newspapers: Late afternoon traffic made distribution more costly than for morning papers. Also, "The Bulletin" faced greater competition from television evening newscasts.

"The Bulletin"'s biggest problem, however, may have been the morning "Philadelphia Inquirer". "The Inquirer" was on the verge of extinction until Eugene L. Roberts Jr. became executive editor in 1972. Under Roberts, "The Inquirer" won six consecutive Pulitzer Prizes and gained national reputation for quality journalism.Citation | last = Henry III | first = William A. | title = The Ten Best U.S. Dailies | newspaper = Time | date = April 30, 1984 | url = http://www.time.com/time/magazine/article/0,9171,951064-7,00.html] "The Inquirer" grabbed the circulation lead in 1980. By 1982, "The Inquirer"’s was receiving 60 percent of the city’s newspaper advertising revenue compared to "The Bulletin"'s 24 percent share. "The Bulletin" launched a morning edition in 1978, but by then the momentum had shifted decisively.

Final months

In December 1981, the paper’s owners, the Charter Company of Jacksonville, finally put it up for sale. "The Bulletin" continued publishing while speaking with prospective buyers. City residents organized a “Save Our Bulletin” campaign. On January 18, 1982, 300 loyal supporters sporting S.O.B. buttons held a candlelight vigil in front of the paper's offices in subfreezing weather. Philadelphia Mayor William Green offered tax breaks and low-interest loans to help finance a purchase.

With no prospective buyers, Charter attempted to give the newspaper away. No publisher, however, would assume the paper's $29.5 million in promissory notes and $12 million in severance costs to the paper's 1,943 employees. Four groups of buyers did come forward, but each found the newspaper's prospects too discouraging.

After losing $21.5 million in 1981, "The Bulletin" was dropping nearly $3 million per month when it published its final edition on January 29, 1982. Said Charter Communications President J.P. Smith Jr.: "In the final analysis, the paper was unable to generate the circulation and additional advertising revenues ... it needed to survive."

The headline of the final edition read "Goodbye: After 134 years, a Philadelphia voice is silent" and the paper’s slogan was changed to "Nearly Everybody "Read" The Bulletin" (emphasis added). A front-page message to readers appeared below the fold in which Publisher N.S. (“Buddy”) Hayden stated: "It’s over. And there’s very little left to say, except goodbye."Citation | newspaper = The Philadelphia Bulletin | date = January 18, 1982 ]

The "Bulletin"'s internal newsclipping files (approximately 500,000 pieces), card indexes, and photographs (ca. 3 million) are now held in the Temple University Libraries. cite web | title =Urban Archives, Temple University Libraries | url =http://library.temple.edu/collections/urbana/| accessdate = 2008-09-05]

"The Bulletin"

In 2004 Philadelphia investment banker Thomas G. Rice bought the "Bulletin" naming rights from the McLean family. Rice's new right-leaning newspaper, which began circulating on November 22 2004, is known as "The Bulletin".

References

Further reading

* Binzen, Peter, ed., "Nearly Everybody Read It: Snapshots of the Philadelphia Bulletin", Camino Books (Philadelphia 1997)


Wikimedia Foundation. 2010.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • Bulletin — can refer to:;Newspapers and magazines: * The Bulletin , a now defunct Australian magazine * The Philadelphia Bulletin , newspaper published in Philadelphia from 1847 to 1982 * The Bulletin , newspaper which began publishing in Philadelphia in… …   Wikipedia

  • Philadelphia — This article is about the city in Pennsylvania. For other uses, see Philadelphia (disambiguation). City of Philadelphia   Consolidated city county   …   Wikipedia

  • Philadelphia Flyers — NHL Team team name = Philadelphia Flyers bg color = black text color = #F87A36 logo conference = Eastern division = Atlantic founded = 1967 history = Philadelphia Flyers 1967–present arena = Wachovia Center city =flagicon|USA Philadelphia,… …   Wikipedia

  • Philadelphia slang — and terminology is words normally affiliated with the City of Philadelphia, its surrounding counties, and South Jersey.0 9* (The) 215 : The area code for Philadelphia. Yeah, I m representing the 215! [O Neal, Sean. City Paper , 14 October 2004.… …   Wikipedia

  • Bulletin, The — ▪ American newspaper       daily newspaper published in Philadelphia from 1847 to 1982, long considered one of the most influential American newspapers.       Founded by Alexander Cummings as Cummings Telegraphic Evening Bulletin, the newspaper… …   Universalium

  • Philadelphia Museum of Art — infobox Museum name= Philadelphia Museum of Art size= 230px established= 1876 location= Benjamin Franklin Parkway, Philadelphia director= TBD website= [http://www.philamuseum.org www.philamuseum.org] The Philadelphia Museum of Art, located at the …   Wikipedia

  • Philadelphia and Western Railroad — A preserved Philadelphia and Western multiple unit passenger car at Penn s Landing in 1990. The Philadelphia and Western Railroad was a high speed, third rail operated, commuter hauling interurban electric railroad operating in the western… …   Wikipedia

  • Philadelphia Herpetological Society — The Philadelphia Herpetological Society (PHS) is the oldest, continually operated reptile group in North America. It was founded by Roger Conant (herpetologist) and a group of like minded herpetologists in 1952. The current president is Mark… …   Wikipedia

  • The Bulletin (newspaper) — Infobox Newspaper name = caption = type = Daily newspaper format = broadsheet foundation = November 22, 2004 ceased publication = price = USD 0.25 Monday Friday owners = The Bulletin, Inc. publisher = Thomas G. Rice editor = chiefeditor =… …   Wikipedia

  • Northeast Philadelphia — Map of Philadelphia County with Northeast highlighted. Click for larger image …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”