Sharwood's

Sharwood's

Sharwoods is a British food company established in 1889 and acquired by RHM in 1963, which was then merged in to Premier Foods in March 2007

The company produces Indian, Chinese and other South East Asian food and ingredients. They produce many cooking sauces, which usually come in a recognisable square shape jar, and also curry pastes and powders, pappadoms, naan breads, noodles, prawn crackers as well as ready meals. They hold the largest market share in Britain in this range. As of 2007 they claim to have 28% of the ambient Asian market in Britain, and that 46% of sales are from sauces. [Sharwoods website - Market statistics [http://www.sharwoods.com/trade/market_performance/default.aspx] ]

In 2006 a television advert for the Sharwood's brand uses a parody of the song Go West by the Village People (covered by the Pet Shop Boys). The advert has Asian looking colourful images and over Asian sounding music singing "Go East" to the tune of "Go West".



External links

* [http://www.sharwoods.com/ Sharwood's Website]
* [http://www.rhm.com/ RHM] Formerly known as Rank Hovis McDougall, the owner of Sharwood's.
* [http://www.youtube.com/watch?v=-a7FNhnzs94 "Go East"] Sharwood's television commercial.

References


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