Singapore Promising Brand Award


Singapore Promising Brand Award

The Singapore Promising Brand Award is an annual award conferred to recognise outstanding efforts of Small and Medium-sized Enterprises in Singapore in the promotion of their brands. First given out in 2002 through a collaboration between the Association of Small and Medium Enterprises (ASME) and the Lianhe Zaobao, it has since recognised close to 100 local brandnames of SMEs, and introduced a new Heritage Brand Award category for its 2005 edition.

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

Winners

2002 Award Winners

ingapore Promising Brand Award

*Bee Cheng Hiang
*Café 21
*Cerisi
*Crocodile
*Dennis Wee Group
*Dodo
*Expressions
*Family Fortune
*Haach
*Kinderland
*PestBusters
*Seng Choon
*The Aspara
*Tong Garden
*TopChoice
*V-KOOL
*Unicorn

PBA Distinctive Award

*Chng Kee’s
*Kingsmen

PBA Most Popular Brand Award

*BreadTalk

2003 Award Winners

ingapore Promising Brand Award

*AIBI
*Barang Barang
*Camel
*Econ Healthcare
*Haach
*Hosen
*Jackspeed
*Lorenzo
*Mili
*New Moon
*Novena
*Rang Mahal
*Sakae Sushi
*Scanteak
*Showy
*Tong Garden

PBA Distinctive Award

*BreadTalk
*Da Vinci
*Zouk

PBA Most Popular Brand Award

*Bee Cheng Hiang

2004 Award Winners

ingapore Promising Brand Award

*AIBI
*Avance
*Barang Barang
*Bengawan Solo
*Blush!
*bwL
*Expressions
*Fortune
*Hosen
*Ichiban
*Jack's Place
*Koufu
*Learning Vision
*Lorenzo
*Ma Kuang
*Mili
*New Moon
*Nico
*Novena
*Old Chang Kee
*Scanteak
*The GMP Group
*Thomson Medical Centre
*TianPo Jewellery
*V-KOOL

PBA Silver Award

*Bee Cheng Hiang
*BreadTalk
*Haach

PBA Distinctive Award

*77th Street (Streetwear Brand)
*BreadTalk
*Fraser Serviced Residences
*Goodrich
*Haach
*Lee Hwa Jewellery

PBA Most Popular Brand Award

*Bee Cheng Hiang

External links

* [http://www.spba.com.sg Singapore Promising Brand Award homepage]


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