Infobox ITV franchisee
name = Associated-Rediffusion
Londonand surrounding counties
owner = BET,
Broadcast Relay Services
22 September 1955as Associated-Rediffusion
most likely to be
6 April 1964as Rediffusion, London
29 July 1968
Thames Television(Monday morning to Friday afternoon) and London Weekend Television(Friday evenings)
Associated-Rediffusion, later Rediffusion, London , was the British
ITVcontractor for London and parts of the surrounding counties, on weekdays between 1954 (transmissions started on 22 September 1955) and 29 July 1968.
The company was originally a partnership between
British Electric Traction(BET) and its subsidiary Broadcast Relay Services(trading as Rediffusion Limited) and Associated Newspapers, owners of the " Daily Mail". In the aftermath of the fearful financial losses that the new ITV system made in its initial years, Associated Newspapers sold the majority of their share to BET and Rediffusion, although the company did not drop the word "Associated" from their name until 1964. Associated Newspapers, later realising the potential of ITV, were significant investors in the ITV company serving the south of England, Southern Television.
Thomas BrownriggRN (Retired), the general manager of Associated-Rediffusion from 1955, had a very clear idea of what his new commercial television station was to be like - the BBCTelevision Service, with advertisements. To this end, the station had a heraldic-style on-air clock, referred to as "Mitch" by staff (after chief station announcer Leslie Mitchell, who had not only made the first announcement when A-R went on the air in 1955, but had done the same when the BBC TV service started in 1936).
The strategy allayed any fears that the new commercial TV service would be aimed at the bottom of the market. Associated-Rediffusion made ITV respectable. A-R certainly introduced popular game shows, but can also take credit for providing a raft of quality programming across all genres and for gaining a massive audience both in its own London area and, as the ITV network grew, for programmes shown across the country.
Studios and Administration
The company's administrative headquarters and transmission facilities were based at
Television Housein Kingsway, London. Most programme production was located at Wembley Studios, Wembley, north-west London. However, it should be noted that a small basement studio at Television House, Studio 9, was occasionally used for current affairs programmes and was home to Ready, Steady, Go! during its first few years of production. Television House, Kingsway, London, had previously been known as Adastral House when it was the headquarters of the Air Ministry - this gave its name to A-R's logo, the 16-point "Adastral Star", which appeared not only at the start and end of each commercial break but also between each advertisement. (The motto of the Royal Air Force is "per ardua, ad astra" - "through adversity to the stars".) There was also an electrical rentals chain related to Associated Rediffusion called "Rediffusion" that was once common on high streets which was bought by Granada Rentals in 1984 and had featured the Adastral Star on shop signs and marketing.
James Thurberonce claimed that "Associated-Rediffusion" sounded more like a rare neurological disorder than a television company.
In 1964 the directors had a change of heart, pensioning off Captain Brownrigg to the south coast and a directorship of the "
TV Times", and rebranding the station as "Rediffusion, London", with a very hip 1960s style, the face of swinging London in the shiny prosperous new Britain. However, the new Rediffusion did not survive for long - in 1967 the Independent Television Authorityannounced that there was no place for Rediffusion in the redrawn franchise pattern. The parent company, BET, took a 49% stake in the successor company, Thames Television, which was formed by Rediffusion and ABC Television. Employees based at Wembley went to work for London Weekend Televisionwhilst those at Television House were employed by Thames. Some managerial and presentation staff re-located to the new Yorkshire Televisionin Leeds.
Programmes produced by Associated-Rediffusion and Rediffusion, London included "
Double Your Money", " Take Your Pick", "Ready, Steady, Go!", " Do Not Adjust Your Set", " This Week", " Crane", " Riviera Police", " No Hiding Place", "Top Secret", " Five O'Clock Club", and " At Last the 1948 Show". Redvers Kylewas among the company's announcers throughout its 13 years on the air, and Muriel Youngwas among its original announcing team.
The original programme library was situated on the roof of
Television Housewith some storage in the film vaults at Wembley Studios.
A large quantity of Rediffusion's programme library was either lost or destroyed after the
Independent Television Authorityforced a merger of the company with ABC Television in 1968. Surviving titles from the Rediffusion archive are held by the National Film and Television Archive at Berkhamsted, Hertfordshire. Most titles are the intellectual property of Archbuild Limited, with the exception of some of Rediffusion's musical output such as "Ready, Steady, Go!" which is the property of Dave Clark International.
In the 1990s, the name "Associated-Rediffusion Television" and the adastral trademark were acquired by the British journalist
Victor Lewis-Smith, and are now used by his own production company. Productions have included:
TV Offal, a satirical series of dire TV archive clips
Ads Infinitum, a retrospective of vintage television advertising
* A one-off revival of "Dee Time",
* A series of documentaries presented by comedian
* A long-running series of short programmes featuring the organ music of
J.S. Bachplayed by John Scott Whiteley
* "Alchemists Of Sound", a documentary about the
BBC Radiophonic Workshop
BET and Rediffusion Limited had strong links with the former British colonies. These included holding the concessions for wired and over-the-air radio and television stations. A subsidiary company, Overseas Rediffusion, operated these stations and also sold advertising time and programming for them. Stations included the radio station Rediffusion Barbados [http://www.starcomnetwork.net/aboutus/index.htm] , Singapore, Malaysia, Thailand and the wired television service
Rediffusion Televisionin Hong Kong, the latter now known as Asia Television.
*Associated-Rediffusion Television Limited (1954-1964)
*Rediffusion Television Limited (1964-1968)
*Rediffusion London (1964-1968)
* [http://www.transdiffusion.org/tvh/ Television House from Telemusications (unofficial history site)]
* [http://www.625.uk.com/tv_logos/flash/associated-rediffusion.asp Animated Associated-Rediffusion logo] , 1956, from 625.uk.com (requires
Macromedia Flash6 or later).
* [http://www.625.uk.com/tv_logos/flash/rediffusion_black.asp Animated Rediffusion logo] , 1964, from 625.uk.com.
* [http://www.rediffusion.com.sg/ Rediffusion Singapore (official site)]
* [http://www2.tv-ark.org.uk/itvlondon/rediffusion-main.html Associated-Rediffusion at TV Ark]
* [http://www.centriumlondon.com/ Centrium London] , the building formerly known as Television House
* [http://www.ftv.co.uk/ Fountain Studios] , formerly known as Wembley Studios
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