Outline of marketing


Outline of marketing

The following outline is provided as an overview of and topical guide to marketing:

Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals' or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

Contents

Overview

Branches of marketing

  • Sponsorship

Subdisciplines and components of marketing

Marketing paradigms

Customer experience management (CEM)

  • Brand experience
  • Customer interface
  • CEM integration
  • Experiential platform
  • Experiential world

Marketing strategies

Growth strategies

Main articles: Growth strategies and Growth Platforms

Marketing warfare strategies

History

General marketing concepts

Consumer behavior

Direct marketing

Distribution

Retail outlets

Marketing management

Marketing research

Data analysis techniques used in marketing research

Industry or market research

Quantitative marketing research

Sampling

Pricing

Product management

Brand management

Packaging and labelling

New product development

  • List of product failures

Positioning

Promotion

Advertising

Marketing communications

Publicity

Sales and sales promotion

Services marketing

Services marketing

Persons infuential in the field of marketing

Lists

External links


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