- OpenX (company)
OpenX Industry Advertising Headquarters Pasadena, California Key people Tim Cadogan (CEO), Jonathan Miller (Chairman) Products Ad serving, consulting Employees 100 Website Official website
OpenX, a Pasadena, California based company, also offers hosted and proprietary versions of the OpenX software. The company, founded in 2007, has raised over $50 million from venture capitalists in four rounds.
The company offers OpenX Marketplace, an ad exchange launched in April 2009, and OpenX Ad Server, which takes 20% of ad revenue in exchange for providing a hosted advertising platform. In November 2009, OpenX served 300 billion ad impressions per month.
In November 2009, the company announced a multi-year partnership with Microsoft, which began as a trial in August 2008. In March 2010, OpenX announced a deal with French telecom giant Orange for the launch of Orange Ad Market, described as a "money grab" for the nascent European ad exchange market by Forbes. In February 2011, the company announced OpenX Enterprise also powers deals for Groupon, has a partnership with Dentsu, and serves ads for Huffington Post, Match.com, Publicis, WPP plc, and Scholastic Corporation.
The company's second round of venture capital funding was led by Accel Partners. In May 2009, OpenX raised $10 million in third-round funding from DAG Ventures. In May 2011, OpenX announced a fourth round of funding, $20 million, led by SAP Ventures, as well as AOL Ventures, Mitsui & Co. Global Investment, and Presidio Ventures, as well as previous investors.
- ^ a b c Sarno, David (31 May 2011). "OpenX, Web ad firm, raises $20 million, expects to be profitable within a year". Los Angeles Times. http://latimesblogs.latimes.com/technology/2011/05/openx-venture-capital-profit.html. Retrieved 31 May 2011.
- ^ OpenX product comparison
- ^ David Sarno (2011-05-31). "OpenX, Web ad firm, raises $20 million, expects to be profitable within a year". Los Angeles Times. http://latimesblogs.latimes.com/technology/2011/05/openx-venture-capital-profit.html. Retrieved May 31, 2011.
- ^ Hof, Rob (16 April 2009). "OpenX Launches Online Advertising Exchange - BusinessWeek". Bloomberg Businessweek. http://www.businessweek.com/the_thread/techbeat/archives/2009/04/post_16.html. Retrieved 31 May 2011.
- ^ Sarno, David (2 November 2009). "Microsoft partners with Pasadena's OpenX to share online advertising technology - latimes.com". Los Angeles Times. http://latimesblogs.latimes.com/technology/2009/11/microsoft-partners-with-pasadenas-openx-to-share-online-advertising-technology.html. Retrieved 31 May 2011.
- ^ a b c d Wauters, Robin (2 November 2011). "Microsoft And OpenX Team Up Against Google In Web Ad Partnership". TechCrunch. http://techcrunch.com/2009/11/02/microsoft-and-openx-team-up-against-google-adsense-in-web-ad-partnership/. Retrieved 31 May 2011.
- ^ a b c Tyler, Richard (31 May 2011). "OpenX raises $20m as it signals new era for online advertising". The Daily Telegraph. http://www.telegraph.co.uk/finance/yourbusiness/8542765/OpenX-raises-20m-as-it-signals-new-era-for-online-advertising.html. Retrieved 31 May 2011.
- ^ a b Oreskovic, Alexei (2 November 2009). "Microsoft and OpenX forge Web ad deal". Reuters. http://www.reuters.com/article/2009/11/02/openx-microsoft-idUSN0143961320091102. Retrieved 31 May 2011.
- ^ Sarno, David (31 March 2010). "OpenX and Orange team up in an effort to crack display-ad market in Europe". Los Angeles Times. http://latimesblogs.latimes.com/technology/2010/03/openx-and-orange-team-up-in-an-effort-to-crack-display-ad-market-in-europe.html. Retrieved 31 May 2011.
- ^ Ha, Anthony (8 February 2011). "OpenX upgrades ad technology, Groupon signs on". VentureBeat. http://venturebeat.com/2011/02/08/openx-enterprise-groupon/. Retrieved 31 May 2011.
- ^ Burkitt, Laurie (31 March 2010). "Provoking Google And Yahoo". Forbes. http://www.forbes.com/2010/03/30/google-doubleclick-yahoo-rightmedia-ad-exchanges-microsoft-cmo-network-openx-orange.html. Retrieved 31 May 2011.
- ^ "Openads Closes $15.5 Million Series B Funding Led By Accel Partners". 16 January 2008. http://www.openx.org/about/pressreleases/openads_series_b_funding. Retrieved 31 May 2011.
- ^ Beal, Andy (26 May 2009). "OpenX Raises Another $10M to Help in Its Efforts to Bring Down Google". Marketing Pilgrim. http://www.marketingpilgrim.com/2009/05/openx-raises-another-10m-to-help-in-its-efforts-to-bring-down-google.html. Retrieved 31 May 2011.
- ^ Ackerman, Elise (26 May 2009). "OpenX expands war chest to compete with Google and Yahoo". SiliconBeat. http://www.siliconbeat.com/2009/05/26/openx-expands-war-chest-to-compete-with-google-and-yahoo/. Retrieved 31 May 2011.
- ^ Primack, Dan (31 May 2011). "Venture Capital Deals - The Term Sheet: Fortune's deals blog Term Sheet". CNN. http://finance.fortune.cnn.com/2011/05/31/venture-capital-deals-3/. Retrieved 31 May 2011.
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