Online marketplace

Online marketplace

Online marketplace (or online ecommerce marketplace) refers to a type of ecommerce site where product and inventory information is provided by multiple third parties, whereas transactions are processes by the marketplace operator. Online marketplaces have become a driver of new business for online merchants that leverage them as channels for increased sales. Online marketplaces are the primary type of multichannel ecommerce.

In an online marketplace, consumer transactions are processed by the marketplace operator, which functions as the merchant of record, and then delivered and fulfilled by the participating retailers or wholesalers (often called Drop shipping). Marketplaces offer a variety of products and provide consumers with the convenience of purchasing such products from a single store.

In general, because marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive (compared to vendor-specific online retail stores).


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Online pharmacy — Part of a series on Electronic commerce Online goods and services Streaming media Electronic books Softwar …   Wikipedia

  • Online distribution — Online distribution, digital distribution, or electronic software distribution (ESD) is the practice of delivering content without the use of physical media, typically by downloading via the internet directly to a consumer s device. Online… …   Wikipedia

  • Online outsourcing — is the business process of contracting third party providers (often overseas) to supply products or services which are delivered and paid for via the internet. Online outsourcing emerged in the early 2000s, along with advances in internet… …   Wikipedia

  • Online dating service — Online dating or Internet dating is a dating system which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal, romantic, or sexual… …   Wikipedia

  • Online ethnography — refers to a number of related online research methods that adapt ethnographic methods to the study of the communities and cultures created through computer mediated social interaction. As modifications of the term ethnography, online ethnography… …   Wikipedia

  • Online DVD rental — Online DVD rentals allow a person to rent DVDs by mail. Generally, all interaction between the renter and the rental company takes place through the company s website.How it worksMost companies operate on the following model: *The customer joins… …   Wikipedia

  • Online music store — An online music store is an online business which sells audio files, usually music, on a per song and/or subscription basis. It may be differentiated from music streaming services in that the music store offers the actual music file, while… …   Wikipedia

  • Online dispute resolution — Alternative Dispute Resolution Arbitration …   Wikipedia

  • Marketplace — For other uses, see Marketplace (disambiguation). Street markets such as this one in Rue Mouffetard, Paris are still common in France. Resellers and farmers sell fruits and vegetables, but also meat and fish, and other produce …   Wikipedia

  • marketplace — noun (often the marketplace) ADJECTIVE ▪ competitive, crowded ▪ commercial, financial ▪ global, international ▪ …   Collocations dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”