company_name = Superdrug Stores PLC
RetailHealth & Beauty
foundation = 1964
company_slogan = "Gotta Have It"
Headquarters = flagicon|UK
Croydon, England, UK
key_people = Jeremy Seigal (
products = Health & Beauty Products
parent = AS Watson (
num_employees = 13,000
homepage = [http://www.superdrug.com/ www.superdrug.com]
Superdrug is a national company with over 905 stores in the UK employing over 13,000 people within its retail outlets. The stores serve over 4.5 million customers each week with over £1 billion per year. Its mission is to provide up-to-the-minute health and beauty products.
Superdrug stocks over 10,000 products in its stores including vitamins, toiletries, drinks and snacks, photographic film accessories, newspapers, magazines, beauty electricals and household accessories, however some stores do not stock all of these products.
Superdrug's own brand manufactures do not commission animal testing on any own brands, products or ingredients, although they no longer guarantee that these ingredients have not been tested on animals by their suppliers.
Superdrug was founded in 1964, under the name of Leading supermarkets limited, by the Goldstein brothers in London, both of whom had experience working in the grocery retail industry. The business kept this name until 1966 when it was officially changed to Superdrug. It was in the same year that the company opened their first outlet in
The chain grew rapidly and expanded to a chain of 40 stores by the early 1970's and in 1971, The
Rite AidCorporation, an American drugstorechain, acquired 49% of the business.
In 1981, there were 100 Superdrug stores in the
United Kingdomand they opened their 11,148 m² (120,000 ft²) distribution centre and office complex at Beddington Lane in Croydon. This particular distribution centre, and another smaller one in Pontefract, still supply the chain today.
In 1983 the business was floated on London's
Unlisted Securities Marketstock market.citeweb|title = Superdrug History| url = http://www.superdrug.com/page/superdrughistory |Access Date = September 1, 2008]
In 1987, Superdrug was sold to Woolworth Holdings (now known as
Kingfisher plc) for £57 million. This allowed accelerated growth of the brand through utilization of Kingfisher's surplus high street property portfolio and substantial financial assets. In this year Superdrug acquired Tip-Top, a discount drugstore chain which had a large presence in the north of Englandand Scotland, and ShareDrug, a southern based chain. These acquisitions and a continually aggressive expansion programme saw the chain grow to 600 outlets throughout the UK.
Superdrug continued to grow over the next 8 years increasing profitability and market share. In 1995, the company began a rebranding programme which saw it leave behind its discount heritage and move upmarket, with a new corporate identity - under the banner "the real beauty is the price" — and new larger stores in prime retail locations.
This led to a marked increase in prices in order to fund a higher cost base. This left the chain vulnerable to attack from new discount chains such as
Saversand Wilkinson's, who were rapidly expanding at the time and the supermarkets such as Tescoand ASDAwho were growing their presence in the high margin non-food sector.
Facing increasing pressure from supermarkets and new discount chains Superdrug was sold to
Kruidvat, a drugstore operator from continental Europe to allow Kingfisher to focus on its DIY and electrical chains.
Kruidvat was subsequently sold to AS Watson, the retail and manufacturing business of the
Hong Kongconglomerate Hutchison Whampoain 2002. AS Watson are also the parent company of Savers, the UK's number three drugstore chain.
In 2003, Superdrug, in conjunction with Hutchison's international branding function (behind brands such as PowWow and Orange), launched another rebranding campaign which saw all stores being rebranded in the new "you star" style.
A store-by-store review was conducted as part of this exercise and many of Superdrug's smaller stores were converted to the Savers format. Following successful trials, approximately 200 branches of Savers are currently being converted into the Superdrug format.
In 2007 as well as the chain of stores having grown to over 900, it was announced that Superdrug was the largest growing fragrance retailer in the UK and endless celebrities have been launching new perfumes instore such as
Kelly Brookeand the Beckhams.
Now some stores have been rebranded as "next generation" stores, the first of which opened in Uxbridge. These focus on cosmetics and fragrance above everything else as well as being very hightech using plasma screens throughout. Its been announced that Superdrug plan to create 150 more next generation stores in 2008. So far they have only managed to launch 35 across the UK.
In December 2007 Superdrug was forced to withdraw a women's punch bag following complainants from anti domestic violence campaigners. The man shaped product encouraged women to insert a photo of a male in the punch bag's face and had arrow pointing at the groin stating - "kick him here". The Mankind Initiative said it was disgraceful that a national retailer like Superdrug should be openly selling products encouraging domestic violence against men. Following the complaints the retailer withdrew the product immediately and promised to donate any profits from sales of the item to The Mankind Initiative. [ [http://www.guardian.co.uk/news/2007/dec/07/1 Store withdraws man-shaped punchbag for women | News | guardian.co.uk ] ]
* [http://www.superdrug.com/ Superdrug.com]
Wikimedia Foundation. 2010.
Look at other dictionaries:
Dentyl pH — is a brand of mouthwash. Traditional mouthwash formulations use alcohol or other antimicrobial ingredients to kill bacteria in order to control halitosis. Although Dentyl pH contains anti bacterial agents (cetylpyridinium chloride, triclosan), it … Wikipedia
South Elmsall — infobox UK place country = England latitude= 53.5972 longitude= 1.2814 map type= West Yorkshire official name= South Elmsall population = 18,425 (with South Kirkby) metropolitan borough= City of Wakefield metropolitan county = West Yorkshire… … Wikipedia
Watsons — or A.S. Watson (Chinese: 屈臣氏, JP: wat1san4 si6, PY: qūchén shì) is the retail and consumer division of the Hong Kong based conglomerate Hutchison Whampoa Ltd. Since 2005, when it acquired European retailer Marionnaud, A. S. Watson has been the… … Wikipedia
Sanjay Vadera — was born in Uganda but lives in Bolton, Lancashire. He is a self made millionaire and is said to be worth around £75 million. He made his fortune through the distribution of perfume.Early yearsVadera came to England in 1972 when he was 5 years… … Wikipedia
The Band of Holy Joy — Infobox musical artist Name = The Band of Holy Joy Img capt = Img size = Background = group or band Origin = New Cross, London, UK Genre = Indie, Folk Years active = 1984 1993, 2002 2003, 2007 present Label = Pleasantly Surprised Flim Flam Rough… … Wikipedia
The Saturdays — outside the Rovers Return Inn on the set of Coronation Street. From left: Mollie King, Una Healy, Rochelle Wiseman, Frankie Sandford and Vanessa White Background information … Wikipedia
Worcester — City of Worcester Kathedrale jenseits des Severn … Deutsch Wikipedia
Cooper's Square — Coopers Square Location Burton upon trent, Staffordshire, England Coordinates 52°48′09″N 1°37′55″W … Wikipedia
David Greig (supermarket) — David Greig was the supermarket (initially grocery shop) chain founded by the Greig family of Hornsey, north London. With its headquarters at Atlantic Road, Brixton (and later at Waterloo Road, Waterloo) and grocery shops across southern England … Wikipedia
Diana Vickers — Background information Birth name Diana Vickers Born 30 July 1991 (1991 07 30 … Wikipedia