- New Holland Agriculture
- For early history see New Holland Machine Company
New Holland Agriculture Type Brand Industry Agricultural equipment
Founded 1895 Headquarters Torino, Italy Key people Franco Fusignani, President and CEO Products Tractors
Parent CNH, Fiat Industrial Website NewHolland.com
New Holland is a full range manufacturer of agricultural machinery. New Holland agricultural products include tractors, combine harvesters, balers, haying tools, equipment used in lawn, grounds and turf care, grape harvesters.
The company was founded in 1895 in New Holland, Pennsylvania; it was acquired by Ford in 1986 and by Fiat in 1991, becoming a full line producer. Since 1999, New Holland is a Brand of CNH (NYSE: CNH) and part of Fiat Industrial.
New Holland equipment is manufactured all around the world; the headquarter is situated in Turin, Italy and with 18 plant spread globally, 6 joint ventures in the Americas, Asia and Middle East, it is present in 170 countries worldwide.
It was awarded several times throughout the year for its products, design and innovations; recently New Holland presented the NH2, a hydrogen powered tractor farmers can refill generating energy from renewable sources.
New Holland also owns trademarks for specific innovation on its products such as ABS Super Steer system, Opti Fan System, Intellifill system and others.
The brand is also known to the wider public for being the Juventus F.C. main sponsor from 2007 to 2010.
- 1 History
- 2 Awards
- 3 Global market presence
- 4 Environmental initiatives and innovation projects
- 5 Trademarks
- 6 Notes
- 7 References
- 8 External links
New Holland history is the sum and integration of four agricultural brands that converge and merged together: Ford, Fiat Trattori, Claeys and New Holland.
New Holland was founded in 1895 by Abe Zimmerman in New Holland, Pennsylvania and was producing agricultural products, including a feed mill, to help the farming community around him (see New Holland Machine Company). In 1947 the company changed its name into Sperry New Holland and the same year it made a major breakthrough in hay harvesting technology with the introduction of the haybine mower-conditioner. In 1964 Sperry New Holland bought a major interest in Claeys, who produced the first self-propelled combine in 1952.
Claeys was founded in 1906 by Leon Claeys, a Belgian mechanic, and started to build threshing machines, and in 1909 built his factory in Zedelgem, Belgium, where one of New Holland plant is still producing combines today. By the 1960s, Claeys was one of the biggest combine manufacturers in Europe.
In 1975 Sperry New Holland introduced the world’s first twin-rotor combine, a successful technology that is still used today.
In 1986 Ford bought Sperry New Holland and formed Ford New Holland Inc.
Before this acquisition, Ford had a long history in agricultural machinery production. In 1907 Ford came out with the prototype for the world’s first mass produced, gasoline powered tractor, named an ‘automobile plow’. Ten years later this tractor went into actual production. It was renamed the Fordson Model F, and produced by a new business, Henry Ford & Son Company. In 1939 Ford introduced the 3-point hitch on the ‘N’ tractor Series, a very successful tractor family. In the 80s Ford was one of the major player and its tractor division had been responsible for a number of industry innovations, including the use of power hydraulics, rubber pneumatic tyres, diesel engines, and the 3-point hitch.
In 1991 Fiat purchased an 80 per cent interest in Ford New Holland. Also Fiat was present in the agriculture machinery industry since the beginning of the 20th century. In 1918 Fiat Model 702 tractor was launched and went into full production a year later at the car and truck plant in Turin, and won the International Ploughing Contest in Senlis (France). Model 702 was the very first Fiat agricultural tractor, as well as the first Italian tractor to be built on an industrial scale. In 1930s Fiat’s founder, Senator Giovanni Agnelli, wanted his tractor to become an integral part of Italy’s agriculture and so he began an association with the Italian agricultural co-operatives. The company kept on growing and by the end of the 1970s, Fiat Trattori have built over one milion tractors.
In the 80s Fiat acquired Braud, a French company founded in 1870 which introduced the stationary threshers to farmers in Western France in 1895. In 1975 Braud launched his first grape harvester, model 1020. This was further improved with Braud 1014, the best selling grape harvester in the history of the vineyard, with over 2000 units sold in less than four years.
With the purchase of Ford New Holland, New Holland became a global full liner producer and the full integration process was completed at the official launch of the brand at the worldwide convention in Orlando, Florida, in 1994.
Under the ownership of Fiat, New Holland N.V. and Case Corporation merged together in 1999, giving birth to CNH. Due to antitrust policies, New Holland had to divest Laverda and Winnipeg (Canada) plant.
Following the 1993 purchase the joint venture signed between the Ford Motor Company and the Mexican Quimmco Group in 1990 was transferred to the New Holland company. In 1999 the name of the company was changed to CNH de México.
New Holland Fiat India Pvt. Ltd., previously New Holland Tractors India (Pvt.) Ltd., was established as a 100% subsidiary of CNH Global NV in 1996. The factory is situated in the Greater Noida area, near New Delhi.
In 1998 New Holland signed a joint venture with Türk Traktör, a company belonging to the Koç Group, Turkey’s largest industrial conglomerate. The factory based in Ankara was already producing Fiat tractors since the previous joint venture with the Fiat Group dated 1967.
Shanghai New Holland Agricultural Machinery Corporation Ltd. (SNH) was established on January 1, 2002, as a joint venture bringing together CNH and Shanghai Tractor and Internal Combustion Engine Corporation (STEC), an industry leader in the Chinese market. Today, it is one of the China’s largest joint ventures for agricultural machinery.
In 2009 New Holland Agricultural presented the world first hydrogen powered tractor, the NH2.
New Holland products received many awards and recognitions during the years.
Year Product Award Jury Panel Event Country 2001 Combine CX Silver medal for technical innovation DLG – German Agricultural Society Agritechnica Germany 2002 Tractor TM190 Tractor of the year 2003 European agricultural press EIMA Europe 2002 Combine CX Technical Innovation AE50 ASAE (American Society of Agricultural Engineers) USA 2003 Tractor TS-A - Fast Steer system Silver Medal DLG - German Agricultural Society Agritechnica Germany 2003 Combine CR - Advanced Stone Detection System Silver Medal for technical innovation Organisers' jury panel SIMA France 2003 Combine CR - Advanced Stone Detection System Gold Medal DLG - German Agricultural Society Agritechnica Germany 2003 Combine CS Opti-Thresh adjustable concave Silver Medal DLG - German Agricultural Society Agritechnica Germany 2007 Tractor T7060 Power Command Tractor of the year 2008 European Agricultural Press EIMA Europe 2007 Tractor T7060 Power Command Golden Tractor for Design 2008 European Agricultural Press EIMA Europe 2007 Combine CR Elevation - Grain Cam System Gold Medal DLG - German Agricultural Society Agritechnica Germany 2007 Combine CR Elevation - Opti-Clean System Silver Medal DLG - German Agricultural Society Agritechnica Germany 2007 Combine CR Elevation - IntelliCruise Silver Medal DLG - German Agricultural Society Agritechnica Germany 2007 TT3380F 25th Gerdau Prize – Silver prize in novelty category Organizers’ jury panel Expointer Brazil 2007 Smart Sieve on CSX AE50 Technical Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2008 T9050 4WD AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2008 FR9000: new self propelled forage harvester AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2008 BR7090 Round balers AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2009 EasyDrive: new transmission on Boomer 3050 Silver Medal for technical innovation Organisers' jury panel SIMA France 2009 NH2 hydrogen tractor and Energy Independent farm concept Gold Medal for technical innovation Organisers' jury panel SIMA France 2009 Tractor T7000 - ABS Supersteer System Silver medal for technical innovation DLG - German Agricultural Society Agritechnica Germany 2009 Tractor T7070 Auto Command Tractor of the Year 2010 European Agricultural Press EIMA Germany 2009 Tractor T7070 Auto Command Golden Tractor for the Design 2010 European Agricultural Press EIMA Germany 2009 Combine CSX7000 - Opti-Fan System Silver medal for Technical innovation DLG - German Agricultural Society Agritechnica Germany 2009 SP Forage Harvester FR9000 - IntelliFill System Gold Medal for Technical Innovation DLG - German Agricultural Society Agritechnica Germany 2009 Eight-Range Hydrostatic transmission for TV6070 Bidirectional AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2009 H9800 Series Self-propelled automatic bale wagon and Milk-Stak Large Bale Loader Attachment AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2009 Tongue-mounted swiveling PTO-Driven Gear Pump for H7150 Haybine Mower-Conditioner AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2009 750HD Specialty Crop Header AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2009 BoomerTM 8N GOOD DESIGN AWARD The Chicago Athenaeum - Museum of Architecture and Design USA 2009 SideWinder II armrest for T7000 series GOOD DESIGN AWARD The Chicago Athenaeum - Museum of Architecture and Design USA 2010 BoomerTM 8N AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2010 IntelliView III monitor with smart cameras for CX8000 and CR9000 series AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2010 130FB Coppice Header for FR9000 series AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2010 BB9000 - Bale weighing system AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2010 760 CG Varifeed™ combine grain header AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA 2010 P2070 Precision Hoe Drill AE50 Award for Engineering Innovation ASABE (American Society of Agricultural and Biological Engineers) USA Awarded New Holland Products
Global market presence
New Holland is present worldwide in 170 countries. The headquarters is situated in Turin, Italy. New Holland is represented with branches in North America, with offices in USA in New Holland, Pennsylvania and Racine, Wisconsin, in South America in Curitiba, Brazil. In Europe, New Holland covers the main markets with branches in Basildon, UK; Copenhagen, Denmark; Heilbronn, Germany; Madrid, Spain; Modena, Italy; Paris, France; Płock, Poland; St. Valentin, Austria; Zedelgem, Belgium.
New Holland headquarters for Africa, the Middle East, the Commonwealth of Independent States (CIS), Asia, including India and China, and Oceania is based in Lugano, Switzerland, where it is part of CNH International that is responsible for CNH operations in the above mentioned markets. Operations are covered by hubs based in Istanbul, Turkey; Kiev, Ukraine; Moscow, Russia; New Delhi, India; Shanghai, China; Sydney, Australia and Tashkent, Uzbekistan, with representative offices in Bangkok, Thailand and Johannesburg, South Africa. In Japan the company is present with a Commercial joint venture in Sapporo.
New Holland based its production on 22 plants spread in
- Dublin, Georgia: compact tractors
- Fargo, North Dakota USA: tractors
- Grand Island, Nebraska, USA: combines and hay and forage equipment
- New Holland, Pennsylvania, USA: balers, hay and forage equipment
- Racine, Wisconsin: tractor assembly, transmissions
- Saskatoon, Saskatchewan: planting and seeding equipment
- Curitiba, Brazil: tractors and combines
- Guanajuato, Mexico: tractors (joint venture)
- Querétaro, Mexico: tractors and components (joint venture)
- Sorocaba, Brazil: combines
- Antwerp, Belgium: components
- Basildon, UK: tractors
- Coex, France: grape harvesters
- Croix [disambiguation needed ], France: components
- Jesi, Italy: tractors
- Modena, Italy: components
- Płock, Poland: combines and balers
- Zedelgem, Belgium: combines, balers and forage harvesters
Asia and the MIDDLE EAST:
- Ankara, Turkey: tractors, engines (joint ventures)
- Dera Ghazi Khan, Pakistan: tractors (joint venture)
- New Delhi, India: tractors, engines and components
- Shanghai, China: tractors, engines (joint venture)
- Tashkent, Uzbekistan: tractors (joint venture)
New Holland can also count on a vast number of importers and dealers in Europe, North and Latin America, Asia, Africa, the CIS, Middle East and Oceania. New Holland has over 2,800 dealers and 100 importers.
Environmental initiatives and innovation projects
NH2 Hydrogen Powered Tractor and Energy Independent Farm
New Holland has developed the Energy Independent Farm, a new approach, where farmers are meant to be able to generate their own energy to run their farm and agricultural equipment. The basis of this is the usage of Hydrogen generated from renewable sources which farmers have at their disposal: wind, solar, waste or biomass, according on its availability in each particular farming area. The electricity is then converted into Hydrogen using an electrolyser; this technology is used to split water into hydrogen and oxygen gases. Basically, it needs water and electricity as inputs; the hydrogen is then stored at the farm in high-pressure tanks and it is ready to be used as a free and clean fuel which can be used directly in farm machinery or in generators to provide electrical power and heat for buildings and numerous applications. Hydrogen was chosen because it is an efficient energy carrier, it works like a battery, accumulating energy and it is more advantageous and cleaner than a conventional battery. The hydrogen powered NH2 tractor is based on a model of the T6000 range; it has 106 hp and is able to perform all of the jobs of a tractor of this type, while operating virtually silently and emitting only heat, vapour and water. Its internal combustion engine has been replaced with fuel cells that generate electricity. The compressed hydrogen stored in a special tank reacts with the oxygen in the air inside the cell to generate water and electricity. This powers the electric motors which drive the main transmission and the auxiliary systems of the tractor. The fuel cell generates less heat than an internal combustion engine, offers a consistent output of power and does not produce polluting nitrogen oxides, soot particles or carbon dioxide. It is quicker to refuel, it takes 5 minutes to fill a tank compared to hours required by batteries.
- Power: 75 kW (106 hp)
- Transmission: CVT through electrical motor
- PTO : CVT through electrical motor
NH2 Hydrogen Powered Tractor was awarded with Gold Medal for technical innovation at SIMA in 2009.
100% Biodiesel equipment
Partnership with British Beekeepers’ Association
New Holland has formed a partnership with the British Beekeepers’ Association (BBKA) which has led the campaign to raise funds for research to fully understand the reason why British bee colonies are being wiped out. New Holland will provide funding and will have stands at key agricultural shows and events – where it can raise awareness of the work of the BBKA amongst farmers, land-owners and contractors.
New Holland introduced several innovation and patents on his products.
ABS SuperSteer system
ABS SuperSteer is an application of ABS technology to tractors, which offers an increased safety, especially when operating on steep hills, and increased tractor manoeuvrability. ABS SuperSteer uses ABS technology to manage each wheel’s brake individually. Using a single foot pedal, the ABS SuperSteer allows the tractor to be steered by the brakes. Two orange pedal extensions either side of a single pedal replace the conventional, independent two-pedal arrangement. At low speed, this provides the driver with the same single-wheel steering as a conventional tractor, but automatically disables at higher speeds to prevent accidental application. The ABS SuperSteer function includes tyre slip control and automatic coupling with the steering angle. This allows the tractor to perform tight turning manoeuvres without driver intervention on brakes by pivoting on a braked rear wheel, reducing the turning circle to that of a tractor fitted with a SuperSteer front axle. A driver-selectable amount of slip on the pivoting wheel is allowed to prevent soil damage. The hill holder function improves tractor control on slopes, automatically engaging the brakes to prevent the machine rolling back during hill starts and easing clutch engagement.
The Opti-Fan system compensates automatically for continuous uphill or downhill gradients in combines. When driving downhill, material moves against gravity and therefore more slowly over the grainpan and top sieve, causing it to remain longer in the cleaning shoe and the layer thickness to increase. More ‘material other than grain' (MOG) remains in the cleaning shoe as the set cleaning fan speed is insufficient to clear the crop. Driving uphill causes the material layer to decrease as it moves more quickly out of the shoe under gravity. The air flow from the fan is too high for the thin layer of material which results in the material travelling too quickly over the top causing increased grain losses. The fan speed control system senses the combine’s angle of ascent or descent and automatically adjusts the cleaning fan speed to compensate. The operator sets the level-field fan speed and the system reduces the speed when travelling uphill and increases it downhill to optimise the material layer thickness on the cleaning shoe. Opti-fan system was awarded with a Silver Medal at Agritechnica in 2009.
The FR9000’s IntelliFill system allows the operator to fill a trailer accurately and with minimal losses, even when visibility is limited. Following a front-to-rear or rear-to-front pattern, the automatic trailer tracking system uses a specialised 3D camera mounted under the spout to guide the crop flow into the trailer. The system ensures a uniform fill whether the trailer is alongside the forage harvester, or following, in the case of starting new fields. The system can accurately control the crop flow trajectory even when operating at night. The spout-mounted sensor creates a distance image of the trailer and its surroundings, based on NIR (near infra red) technology. Unlike conventional mono or stereo camera systems, which have poor depth perception, the New Holland tracking system can accurately position the crop flow to a distance of 20 metres. IntelliFill system was awarded with a Gold Medal at Agritechnica in 2009.
Super Steer system
The SuperSteer front axle reduces the turn radius of the tractor. The front axle beam turns with the wheels to give an effective turn angle of 65°. The tractor turns tighter and faster so it spends less time turning and more time working. The SuperSteer front axle also increases the wheelbase, with the weight of the front ballast resting directly on the front axle beam. Traction is enhanced in certain conditions without need for extra ballast.
Moisture sensing system
Two star wheels penetrate the bale and provide an accurate measurement of the moisture content; the information about the condition of the crop being baled prevents processing a crop which is not really ready and allows precise application of additives.
Sensitrak 4WD management
Sensitrak traction management monitors the speed differential between the front and rear wheels. If the system detects that the front wheels are slipping, power is automatically directed to the rear wheels. The system reduces wheel slip but not the manoeuvrability. The operator can select permanent 4WD and a manually applied front axle differential lock further boosting traction.
On the move bale weighting system
The weight data is transmitted instantaneously to the monitor in the tractor cab, enabling the operator to keep a constant and accurate check on the progress of baling operations and optimize the performance of the baler to suit harvesting conditions. This automatic system bale weighing system has an accuracy of +/- 2% and can easily handle different able size in any kind of crop condition. It is available as a dealer installed accessory.
With the New Holland EdgeWrap system, net is brought to the bale by a duckbill net applicator. The system penetrates in the bale chamber for positive wrapping material delivery. The duckbill net applicator is wider than the bale chamber, providing coverage of the bale edge. The use of wide net provides over the edge coverage.
Grain Cam system
A camera recognises the concentration of chaff and broken grain in the sample as it is transferred through the grain elevator to the grain tank; this information is shown on the IntelliView III monitor in the form of a graph, allowing the operator to fine tune adjustments, further boosting grain purity. Grain Cam was awarded by the Gold Medal for innovation at Agritechnica in 2007.
Opti-Clean cleaning shoe
The Opti-Clean system optimize the strike and the throwing angles of each of the main components in CR9000 Elevation models. The grain pan is not coupled with the pre-sieve and top sieve so that each element can operate as its optimum efficiency. The cascade distance between the grain pan and the pre-sieve is increased for greater capacity, while a long sieve stroke and a steep throwing angle keep more material airborne, for even a higher cleaning efficiency. The opposing motion of the grain pan and bottom sieve to the pre-sieve reduces overall machine vibrations and increases operator comfort.
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- ^ Homer K. Luttinger, The Innovators: The New Holland Story (Hoster Bindery Inc.: Lancaster, Penn., 1990) p. 13.
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- ^ SIMA Innovation Awards
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- ^ Landtechnick Magazine
- ^ a b Agritechnica website
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- Stuart Gibbard: The Ford Tractor Story: Basildon to New Holland, 1964 to 1999 (2000)
- William Dozza, Massimo Misley: Fiat Trattori. Dal 1918 ad oggi, Giorgio Nada Editore (2008)
- Micro De Cet: Tractors (Complete Encyclopedia Series) (2009)
- C. Otero: Creating the future of the countryside. The European Estate (2009)
- Homer K. Luttinger: The Innovators: The New Holland Story, Hoster Bindery Inc.: Lancaster, Penn. (1990)
- Robert N. Pripps, Andrew Morland: Ford Tractors (Farm Tractor Color History), MBI Publishing Company (2004)
- Chester Peterson, Rod Breemer: Ford N Series Tractor, MBI Publishing Company (1997)
- Andrew Morland: Farm Tractors, MBI Publishing Company (1993)
- Nick Baldwin: Farm Tractors, Board Book (1983)
- Andrew Morland, Robert N. Pripps: Vintage Ford Tractors: The ultimate tribute to Ford, Fordson, Ferguson and New Holland tractors (2004)
- New Holland Website
- CNH Global Corporate Website
- New Holland European Press Kit
- New Holland North America Press Kit
- New Holland NH2 - Hydrogen-powered tractor in an Energy Independent Farm
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