- National Historic Route 66 Federation
The National Historic Route 66 Federation was founded in 1995 for the purpose of saving the businesses, communities and roadbed of Route 66.
The famous road carried travelers across much of the country from the day it was commissioned on November 11, 1926 through June 25, 1985 when it was decommissioned.
Since its birth, most motorists preferred it because the weather tended to be more hospitable than along the more northerly highways. Businesses and entire towns sprang up to cater to the ever-increasing traffic. Although it brought considerable prosperity, the thoroughfare also spawned bumper-to-bumper congestion in the communities and numerous accidents on the rural stretches leading to the gruesome nickname, “Bloody 66”.
Just as it seemed the mostly two lane road could not handle another vehicle, on June 29, 1956, President Dwight Eisenhower signed the Interstate Highway Act into law which allocated $25 billion for the construction of 41,000 miles (66,000 km) of interstate highway. Over the next 29 years, section after section of Route 66 was methodically bypassed by multi-lane, high speed expressways enabling motorists to increase their speeds, significantly. This was a time-saving advantage to those on the move, but a distinct disadvantage to businesses and communities along the Route. Where customers once thronged, they rarely showed up at all, anymore.
By 1994, Route 66 was well on its way to becoming little more than miles of memories. Unaware of these declining conditions, in August of that year, David and Mary Lou Knudson set out to relive their early experiences along the legendary road. Mary Lou remembered traveling it during WWII with her parents as her father, an Air Force Sergeant, drove between several bases in Illinois and California. David remembered the trip he made in 1963 to move from Detroit to Los Angeles as being like a “2,400 mile carnival”. But this time, they couldn’t even find the famous byway. They soon discovered it was no longer a Federal Highway and was not on their map as “U S 66”. So the Knudsons stopped at a truck stop west of Chicago to ask where it was, and the clerk sold them the “Here It Is” map set which guided them to and along the original road.
The moment they got on what was once Route 66, the Knudsons realized that something was very wrong. The once colorful and often gaudy trading posts, side shows, rare animal displays, motels and cafes were gone. In their place was mile after mile of roadside that was little more than boarded up buildings. Many stretches of roadbed were poorly maintained or completely closed to traffic. Entire towns that were once bustling tourist meccas were all but shut down.
They were saddened by the deterioration of such an important American icon; so much so, they decided to do something about it. As they traveled, they photographed many of the buildings and tape recorded captions for each of their locations. They had planned to take a week to travel to their home in Los Angeles but that turned into 3 weeks.
They arrived home laden with hundreds of photos and several tapes of captions. On the trip, David decided to sell the shares in his business and commit his time to developing a nonprofit corporation that would work to save Route 66.
To that end, the Knudson’s first step was to contact the gentleman who had prepared the Route 66 map set they had used to cross the country. He directed them to the National Park Service office in Santa Fe where they had prepared a study of the Route for New Mexico Senators Pete Domenici (R) and Jeff Bingaman (D). Between the Knudsons, the Senators and New Mexico Congresswoman Heather Wilson (R) a Congressional Bill was drafted that would help fund the restoration of the famous highway. In 1999, the National Route 66 Preservation Bill was passed by Congress and signed into law by President Clinton. The act provides $10 million in matching fund grants to individuals, corporations and communities for the purpose of preserving or restoring historic properties along Route. To this day, David Knudson sits on the grant committee.
Acquiring the funds for restoration through the Bill was the first tangible step toward the renaissance. Although restoration dollars were essential to the Knudson’s plans and hopes, bringing in tourists to patronize the businesses was every bit as important. This is where David’s advertising and publicity background came into play. He launched a worldwide campaign to turn the Route into a tourist destination. To this day, it is estimated that 40% of the business the Route generates comes from countries other than the U. S.
Then came the Federation’s John Steinbeck Awards evenings. The purpose of these events was threefold: 1. Present the “John Steinbeck Award” to an individual who had contributed significantly to the preservation of Route 66. 2. Bring Route 66 historians, authors, artists, photographers, business people and enthusiasts together to network and meet to discuss what could be done to preserve the road. 3. Introduce these people to various Route 66 communities and conversely, familiarize citizens within these host communities with the importance of the Route.
The first John Steinbeck Awards Evening was scheduled for May, 1995 in Oklahoma City. Unfortunately, the bombing of the Murrah building on April 19 in that city put an end to those plans. The Federation suffered significant financial loss as a result, and it was not until October 1998 that a John Steinbeck Awards Evening took place; this time in Kingman, Arizona. From that year on, the evenings were produced annually in one Route 66 community after another until the last one in San Bernardino, California in September 2005. By that time, Route 66 communities were vying to have the evenings and they would build three day, communitywide Route 66 celebrations around them. Shortly after that last event, Mary Lou Knudson suffered a debilitating stroke and died three years later. She had been the one who managed the myriad of details involved in producing the large events.
As the popularity of Route 66 grew around the world, an increasing number of tourists began driving the road and enjoying its history and sights, however most of them were not enjoying the vintage dining and lodging establishments that were so much the essence of early roadside Americana. The majority of travelers were staying in and eating in chain establishments that were familiar to them. The Knudsons had become acquainted with many of the owners of the vintage businesses and knew that most of their facilities were at least as clean and as well run as the chains. They were also usually much less expensive.
In order to introduce the public to the usually family-owned, vintage enterprises, the first “Route 66 Dining & Lodging Guide” was published in 1999. It was, and still is prepared from reviews conducted by the “Adopt-A-Hundred” adopters. The Federation’s “Adopt-A-Hundred” Program was initially developed to keep an eye on possible preservation problems along the Route such as a bridge, a business or a stretch of roadbed being closed. Adopters canvassed their 100-mile (160 km) sections once a year watching for preservation trouble. So, the adopters were asked to review the dining and lodging businesses while they traveled their sections. The current edition is the 14th and includes over 500 mostly vintage businesses.
Over the years, Route 66 acquired several nicknames and marketing titles, probably the most notable being, “The Mother Road” which John Steinbeck coined in his epic novel, “Grapes Of Wrath.” Others included, “The Main Street Of America, The Glory Road, the Will Rogers Highway, the Fair Weather Highway, Bloody 66.” In addition to the various names, it also acquired many different alignments. One extreme case is the two alignments in New Mexico—one traveling a virtually horizontal east-to-west path through Albuquerque, the other wending its way 60 miles (97 km) north through Santa Fe. Yet, it was the alignments that only varied by a few miles or even blocks that often lost first-time traveling enthusiasts. It is to be noted here that U. S. 66 road signs do exist along some of the more popular alignments of the road but sporadically, at best.
With the intent of making it as easy as possible for travelers to find the most popular alignments, the Federation commissioned Route 66 artist, historian and cartographer, Jerry McClanahan to produce a map guide. The product, introduced in 2005, was the 200 page, spiral bound EZ66 GUIDE For Travelers. It is now in its 2nd edition.
- Wallis, Michael – Route 66: The Mother Road pp. 239–240
- Press Telegram – Jubilee Adds Kicks To Route 66 – July 22, 2001 pp. A-15
- National Park Service/Dept. of the Interior – Route 66 Preservation: Success Through Partnerships pp. 1–2
- The Vancouver Sun – Parts Of Route 66 Enjoying A Rebirth - May 3, 2008 pp. H6
- Imagine Fresno – Get You Kicks… - October, 2008 pp. 20 – 29
- San Diego Union Tribune – Plan To Help Restore The Kicks On Old Route 66 Gets a $10 Million Boost – pp. A26
- Los Angeles Times – Rediscover Kicks On Route 66 – May 16, 2001 pp. G1-2
- Home & Away – The Mother Road Turns 75 – – July/August 2001 pp. 16
- USA Today – A Golden Road’s Unlimited Devotion – June 29. 2001 pp. 10D
- Los Angeles Times – Get Your Kicks On The 75th Of Route 66 – July 8, 2001 – pp. L3
- The Capital Times – Route 66 Has Nostalgic Lure – July 8 – pp. 1F
- Daily Press – Route 66 Connected High Desert To L. A. – December 31, 1999 pp. A1
- Daily Press – Famed Biker Bar Aims For G Rating – January 8, 2000 pp. A1
- The Press Enterprise – His Life Is Devoted To The Road – October 3, 2005 pp. B1
- Los Angeles Times – Last Picture Show – May 18, 2001 pp. 6 San Gabriel
- Mature Focus – The History Of Route 66 - July 2009 pp. 48–49
- Federation News – The John Steinbeck Awards – Summer 2000, pp. 7–8
- EZ66 GUIDE For Travelers: 2nd Edition pp. 200
- Route 66 Dining & Lodging Guide: 14th Edition pp. 120
- Dedek, Peter B. - Hip To The Trip pp. 68
- Olsen, Russell A. – Route 66 Lost & Found pp. 159
- Basch, Harry; Hiss, Mark; Poole, Matthew Richard; Lenkert, Erika – Frommers California 2009 pp. 657
- Schultz, Patricia - 1,000 Places To See Before You Die pp. 666
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