The Mutual Fund Store

The Mutual Fund Store
The Mutual Fund Store
Industry Investment services
Founded 1996
Headquarters Overland Park, KS
Key people Adam Bold, Founder
Chris Braudis, President
Website [1]

The Mutual Fund Store, founded by Adam Bold in 1996, is a financial advisory company headquartered in Overland Park, KS with more than 70 locations in the United States.[1] Collectively, advisers managed more than $6.5 billion in assets for more than 32,000 clients as of June 30, 2011.[2]

The company focuses primarily on individual investors. The Mutual Fund Store is the nation's first nationally branded fee-based investment advisory firm for the mass affluent.[3] The Mutual Fund Store is not traded publicly on stock exchanges.


Business model

The Mutual Fund Store office, Livonia, Michigan

The Mutual Fund Store provides investment advice to clients with as little as $50,000 using actively managed no-load and load-waived mutual funds. The Mutual Fund Store is a fee-based investment advisory service, meaning clients pay a quarterly fee based on their account value for investment advice and actively managed portfolios. Because investment advisors are fee-based, they accept no incentives, commissions or benefits from fund companies, therefore, maintaining their independence.[4]The company's investment advisors profile a client’s investment risk and goals, then allocate assets into a variety of mutual funds across several asset classes to provide diversification.[5] Asset allocation recommendations are provided by The Mutual Fund Research Center, using the Nobel Prize-winning concepts of Modern Portfolio Theory, which found that through intelligent diversification one can reduce the investment risks contained in a single or limited investment, and gains in one investment may help offset losses in another.

Awards and rankings

  • Wealth Manager 2008, 2009 and 2010 annual surveys: No. 1 in total client relationships among financial advisers not registered as broker/dealers, banks or trusts.[6]
  • Wealth Manager 2010 survey: No. 3 in client assets under management as of June 30, 2010 among financial advisers not registered as broker/dealers, banks or trusts.[7]
  • Investment News 2011 survey: No. 3 on March 31, 2011 in discretionary client assets under management among fee-only Registered Investment Advisers not doing business as a broker-dealer and not charging commissions.[8]
  • Inc. (magazine) 5000 list of the fastest-growing private companies: named four years in a row through 2010, including No. 1,386 in 2007, its first year on the list.[9]


External links

Wikimedia Foundation. 2010.

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