Movement Strategies


Movement Strategies
Movement Strategies
Type Private
Industry Design, Engineering and Business consultation
Founded 2005 by Simon Ancliffe
Headquarters London, United Kingdom
Key people Simon Ancliffe (Founder and Managing Director), Jorgen Aass (Director, Movement Strategies Scandanavia)
Website www.movementstrategies.com

Movement Strategies is the world's leading independent consultant in people movement, crowd dynamics & safety, and emergency procedures.[1]

Movement Strategies helps its clients to plan, design and operate any place where there are large numbers of people - events & mega events, stadiums & sports venues, transport facilities, public spaces & streets, and large buildings.

It operates world-wide with offices in London and Oslo.


Contents

History

Movement Strategies Limited was formerly Evacuation Strategies Limited. Evacuation Strategies was founded in 2005 by Simon Ancliffe, its current Managing Director, after spinning it out from Crowd Dynamics Limited, where Simon was a Director.

The original focus of the business was on helping businesses, events, and cities plan for evacuation or invacuation (internal shelter) in the event of an emergency, based on the insights developed by Simon Ancliffe while developing the mass evacuation plans for the Canary Wharf business district after 9/11 and other clients.

However, the majority of its clients were was derived from planning for major new infrastructure projects most notably design for all stations on the new Dubai Metro, and for the Olympic Park, London for the 2012 Games. This led to a change of emphasis and the company was rebranded Movement Strategies in 2008.

Since then its wide-ranging work on the London 2012 Olympics has helped it grow and expand, opening a Scandanavian office in 2011, led by Jorgen Aass, and operating world-wide on some of the most challenging crowd planning projects world-wide.


Simon Ancliffe

A scientist by training he had previous marketing roles at Mars Confectionery (1990 – 1996) and was a Strategy Consultant at L.E.K. Consulting (1997-2000).

He is the co-author of “Guidance on designing for crowds – an integrated approach” [2]


Notable Projects


Reference


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