M1 Limited

M1 Limited
M1 Limited
Type Public SGX: B2F
Industry Telecommunications
Founded August 1994
Headquarters Singapore
Key people Karen Kooi Lee Wah (CEO),
Teo Soon Hoe (Chairman)
Products Mobile
Revenue $781.6 million SGD (2009)
Website M1 Homepage

M1 Limited (previously known as MobileOne) is a telecommunications company in Singapore. Launched in April 1997, it was Singapore's second mobile operator after SingTel and supervene by StarHub, Singapore's third mobile operator.

Founding shareholders, Keppel Telecoms (19.89%) and SPH Multimedia (13.84%), together with Telekom Malaysia (through its subsidiary, SunShare Investments Ltd, 29.51%) now jointly own 63.24% of M1.[1] The rest are owned by institutional and public investors.


Products and services

M1 is one of the three major mobile-communications providers in Singapore. It offers a suite of mobile voice- and data-communication services over its 2G/3G/3.5G network, including international-call services to both mobile- and fixed-line customers. These include SMS, MMS, WAP, GPRS, 3G and more recently, 3.5G.

M1 also offers pre-paid mobile services under its M Card brand.

M1 offered GSM services to its customers upon its entry into the mobile-communications market in 1997. In 1998, M1 introduced CDMA as the second mobile network in Singapore. However, customers on the CDMA network were migrated onto its GSM network in 2001. This was due to the CDMA network spectrum being earmarked for 3G service developments.

M1 offers Vodafone products, a result of it being the official Singaporean partner of the Vodafone mobile community. However, on September 2011, Vodafone and M1 have decided to end their partnership on 1 January 2012.

M1 also offers wireless-broadband services in 2006, named M1 Broadband.

M1 offers fixed broadband services in 2008 August 4 under its M1 Broadband umbrella together which consists of Mobile Broadband.



  • M1 started its Long Term Evolution (LTE) networks on 21 June, becoming the first mobile operator in South-east Asia, providing speeds of up to 75 Mbit/s at selected areas. Find out the current Areas of LTE Coverage here.
  • Launching iPhone 4S on 28 October, alongside with SingTel and StarHub


  • M1 has now joined in as one of the major RSP to provide Singapore's Next Gen Fibre Optics network of speeds up to 1Gbit/s.
  • MobileOne Ltd rebranded as M1 Limited with a new logo
  • Launches iPhone 4 alongside with SingTel and StarHub


  • Launches iPhone 3GS, after SingTel
  • Launches Singapore's first prepaid broadband service
  • Launches Take3 free handset rental mobile plans
  • Launches ADSL broadband after the complete acquisition of QALA Singapore Pte Ltd


  • Enters the fixed broadband industry in Singapore on August 4, 2008. It is the fourth telecommunication company to enter the fixed broadband industry, after StarHub, SingNet and Pacnet.
  • Customers of this fixed broadband service will connect to M1 broadband via StarHub Cable's open access network.


  • Celebrated its 10th Anniversary


  • Launched Singapore's first HSDPA broadband service, for internet connection up to 3.6 Mbit/s, everywhere in Singapore.


  • Launched 3G with Singapore's first video-call price plan
  • Introduced Singapore's only pre-paid card with free incoming calls
  • On 31 August 2005, Telekom Malaysia and Khazanah Nasional have continued to raise their stake in MobileOne. SunShare Investments bought a total of 4.023 million shares on the open market over three trading days from Thursday last week. The purchases raised its stake in the mobile elecommunications services provider from 23.64 % to 24.04 %.


  • Introduced new company motto - ‘1 Life. Live it’, in a new brand marketing promotion
  • Partnered with Taiwanese pop group, 5566, to provide exclusive mobile content for customers
  • Established POINT, Singapore's first music recognition service
  • Joint venture with Google to offer Asia's first wireless image search for mobile phones
  • Conducted trials for Push-to-Talk in July
  • First in Singapore and among first in Asia to offer pre-paid customers direct dial when roaming


  • Introduced Singapore's first sports-news service on MMS,
  • Introduced Singapore's first MMS service for pre-paid cards


  • M1 became a publicly-listed company in December
  • M1 was the first operator in Singapore to launch MMS



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