Master of corporate communication


Master of corporate communication

Master of Corporate Communication (MCC), or Master of Science in Corporate Communication (MSc CC), is a post-graduate master degree designed to prepare communication professionals who in time will function as Corporate Communication Officer (CCO) at a strategic level in the organization. The MCC program structure and admissions are similar to that of the Master of Business Administration and Master of Science in Management degrees. The equivalent of MCC at some universities is Master’s in Communication, Master (of Arts) in Public Relations, Master (of Science) in Communication Management.

Contents

Admission

B-school MCC Admission Committees normally evaluate applicants based on resume, letters of recommendation, work experiences, as well as by a candidate's Bachelor degree GPA and GPA of graduate studies if applicable.

Based on these indicators, the committee decides if the applicant can handle the academic rigor of the program and demonstrate considerable leadership potential. The committee also looks for applicants that can improve diversity in the classroom as well as contribute positively to the study body as a whole.

Programme structure

The MCC structure varies from program to program, but typically resembles one of the five major types of MBAs (distance-learning, part-time, accelerated, two-year, or executive).

The MCC program for professionals often resembles one of a distance-learning, part-time, accelerated, or two-year MBA program. Most programs begin with a set of required courses and then offer more specialized courses two thirds of the way through the program.

Courses

Depending on the each university, the general management courses may include, but are not limited to the following courses:

  • Reputation Management
  • Issues Management
  • Corporate strategy
  • Organizational Behavior
  • Industrial Organization
  • Accounting
  • Strategic Marketing
  • Data Analysis

Some of the more subject-oriented topics (electives) in an MCC program include:

  • Corporate Branding
  • Crisis Communication
  • Integrated Marketing Communication
  • Corporate Communication Research
  • Employee Communication
  • Investor Relations
  • Media Impact on Reputation
  • Organizational Identity
  • Corporate Social Responsibility
  • Sponsoring and Partnerships
  • Commercial Communication Law
  • Public Affairs
  • Reputation Management
  • Advertising and Branding
  • and Issues Management

Graduation requirements

Graduation requirements are different for full-time MCC program from that for executive professionals. Total number of credits required for graduation in regular MCC program may differ from one university to another. However, usually the required number of credits for master program in countries practicing the Bologna system of education is no less than 120 ECTS. The number of credits for executive master programs is usually not less than 60 ECTS, depending on the university.

Europe

In 1997 the Corporate Communication Centre, an entity of the Rotterdam School of Management of the Erasmus University Rotterdam started with the Master of Corporate Communication program, developed by prof.dr. Cees van Riel. On a worldwide basis, it was the first program of its kind offered on a university level. Since then at least three other European universities have started offering MCC program. At present MCC is offered also at Sorbonne University , Universität Leipzig, and Università della Svizzera Italiana.

In 2008 the Master of Corporate Communication Program at the Rotterdam School of Management was accredited by the NVAO[1], the Accreditation Organisation of the Netherlands and Flanders, to hold the Master of Science in Corporate Communication (MSc. CC) title.

External links

References



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