Make Love (song)


Make Love (song)
"Make Love"
Single by Keri Hilson
from the album In a Perfect World...
Released June 23, 2009 (2009-06-23)
Recorded No Excuses Studio
(Santa Monica, California)
Genre R&B
Length 5:22
Label Mosley, Zone 4
Writer(s) Jamal Jones, Ester Dean, Jason Perry
Producer Polow da Don, Jason Perry
Keri Hilson singles chronology
"Knock You Down"
(2009)
"Make Love"
(2009)
"Slow Dance"
(2009)

"Make Love" is a song performed by American recording artist and songwriter Keri Hilson. It was written by Jamal "Polow da Don" Jones, Ester Dean and Jason Perry, and produced by Polow da Don and Perry for Hilson's debut studio album In a Perfect World... (2009). The song was sent for urban adult contemporary airplay on June 23, 2009 as the fifth single from the album. Musically, "Make Love" is a downtempo R&B ballad and the lyrics speak of sexual intercourse. The song received mixed reviews from music critics, with some of them criticizing its long length and Hilson's vocals. In contrast, other critics named it one of the album's standouts.

After having been serviced for radio airplay, "Make Love" managed to reach number ten on the Bubbling Under R&B/Hip-Hop Singles chart, but received no direct promotion. However, three months prior to the single's release, a music video for the song, directed by Matt Barnes, was released and served as a viral commercial for In a Perfect World... The clip features rapper Kanye West, who appears on the album's previous single, "Knock You Down".

Contents

Background

"Make Love" was written by Jamal "Polow da Don" Jones, Ester Dean and Jason Perry, and produced by Polow da Don and co-produced by Perry. Hilson's vocals were recorded by Bryan Jones at No Excuses Studio in Santa Monica, California, with assistance by Bryan Morton. The recordings were later mixed by Jean Marie Horvat and produced by Hilson. Perry and Titus Jackson played keyboards on the song, and Thomas Drayton contributed guitars.[3] The song is one of only three tracks on In a Perfect World... that Hilson did not co-write.[4] The song was used in a viral commercial prior to the album's release in March 2009,[5] and later sent for urban adult contemporary airplay on June 23, 2009 as the fifth single from the album.[6]

In a behind the scenes video for the song's music video, Hilson explained that she is "stripping down and unwinding" with the song, calling it real and natural.[5] She described it as self-explanatory, saying that it speaks of reviving love and "keeping things very interesting".[5] She said, "A woman has to know when to set the pace, because that's what men need. So that's what the song is about."[5] Musically, "Make Love" is an R&B ballad,[1] set in a slinky slow-jam groove.[7] Patrick Varine of The Observer-Dispatch referred it to as a "hacky mid-'90s R&B" song,[1] and its slow tempo was compared to ballads by American singer Ciara.[2] According to Mariel Concepcion of Billboard, the song sees Hilson tapping into her vulnerable side.[8] Lyrically, the piece is about sexual intercourse.[9]

Critical reception

The song received generally mixed reviews from music critics. Sal Cinquemani of Slant Magazine wrote that the album's problem is the slow numbers, referring to "Make Love". Cinquemani said that the song requires a "much more talented vocalist to elevate it above mere filler."[10] Glenn Gamboa of Newsday also dimissed the song, writing that it "seems to go on forever, especially following the similarly too-long, too-drawn-out 'Slow Dance'."[2] Tracy Garraud of Vibe was mixed on the song, writing that its chords "sound more like a Disney princess' cue than a royal highness' arrival and Hilson's fairy-dusted vocals sound more platonic than carnal."[11] In contrast, Sophie Bruce of BBC Music named the song one of the album's good points.[4] Quentin B. Huff of PopMatters was also more positive on "Make Love", writing that the song and "Slow Dance" "tend to provide better matches between the vocals and the music, since the backdrop keeps things simple and the lyrics don’t always fall into slang and unintentional irony."[9] Michael Wood of Los Angeles Times wrote that Hilson "fares much better in the [album's] handful of cameo-free cuts", such as "Make Love".[7] A writer for Rap-Up named the song one of the album's top tracks,[12] while Steve Jones of USA Today named it a track to skip.[13]

Music video

Kanye West (pictured) plays Hilson's partner in the video for "Make Love"

The music video for "Make Love" was directed by Matt Barnes.[5] The clip premiered on March 9, 2009 and served as a viral commercial for In a Perfect World...[14] Barnes referred the video to as a short film, noting that it has the form of a music video but there is no performance in it.[5] Hilson said that the opening scene of her entering her apartment represents her coming home from the studio on a normal day. She explained that the song and video show that the album has "real songs", not just uptempo songs for the clubs.[5] The video guest stars Kanye West, who contributed vocals to "Knock You Down", one of the album's tracks.[4]

The video begins with Hilson as she comes home to her apartment and starts playing "Make Love" on a rough cut CD of In a Perfect World... After having taken off her jacket, she sits down on the couch in the living room. In another room, West is seen getting out of bed. Hilson leaves for the kitchen where she puts out champagne and chocolate-dipped strawberries. She then gets ready in the bathroom while West waits in the bedroom. When Hilson is finished, she joins him in bed and they start cuddling and kissing. The video ends with Hilson looking into the camera over West's shoulder.

Credits and personnel

Source[3]

Charts

Following its release as a radio single, "Make Love" peaked at number ten on the Bubbling Under R&B/Hip-Hop Singles chart on the issue dated August 8, 2009.[15]

Chart (2009) Peak
position
US Bubbling Under R&B/Hip-Hop Singles[15] 10

References

  1. ^ a b c Varine, Patrick (March 18, 2009). "Album review: 'In a Perfect World,' by Keri Hilson". The Observer-Dispatch (GateHouse Media). http://www.uticaod.com/ghs/features/x1465802677/Album-review-In-a-Perfect-World-by-Keri-Hilson. Retrieved September 11, 2011. 
  2. ^ a b c Gamboa, Glenn (March 24, 2009). "Review: Keri Hilson's 'In a Perfect World'". Newsday (Cablevision). Archived from the original on March 27, 2009. http://web.archive.org/web/20090327142324/http://www.newsday.com/entertainment/music/ny-etdrops6080233mar24a,0,5877788.column. Retrieved September 11, 2011. 
  3. ^ a b (2009) Album notes for In a Perfect World... by Keri Hilson, p. 4 [booklet]. Mosley. Interscope (b001200002).
  4. ^ a b c Bruce, Sophie (May 8, 2009). "Keri Hilson – In A Perfect World Review". BBC Music. British Broadcasting Corporation. http://www.bbc.co.uk/music/reviews/pn3n. Retrieved September 11, 2011. 
  5. ^ a b c d e f g "Kanye West Goes ‘Hard’ Working with Keri Hilson". Rap-Up. Devin Lazerine. March 17, 2009. http://www.rap-up.com/2009/03/17/kanye-west-goes-hard-working-with-keri-hilson/. Retrieved September 11, 2011. 
  6. ^ "Urban AC :: Week of June 23, 2009". Radio & Records. http://gfa.radioandrecords.com/publishGFA/GFANextPage.asp?sDate=06/23/2009&Format=12. Retrieved September 11, 2011. 
  7. ^ a b Wood, Michael (March 23, 2009). "Album review: Keri Hilson's 'In a Perfect World...'". Los Angeles Times (Tribune Company). http://latimesblogs.latimes.com/music_blog/2009/03/album-review-ke.html. Retrieved September 11, 2011. 
  8. ^ Concepcion, Mariel (April 4, 2009). "In a Perfect World". Billboard (Nielsen Business Media). Archived from the original on May 2, 2009. http://web.archive.org/web/20090502043641/http://www.billboard.com/bbcom/reviews-album/in-a-perfect-world-1003956175.story. Retrieved September 11, 2011. 
  9. ^ a b Huff, Quentin B. (May 19, 2009). "Keri Hilson: In a Perfect World...". PopMatters. Sarah Zupko. http://www.popmatters.com/pm/review/92695-keri-hilson-in-a-perfect-world/. Retrieved September 11, 2011. 
  10. ^ Cinquemani, Sal (March 22, 2009). "Keri Hilson: In a Perfect World...". Slant Magazine. Ed Gonzalez. http://www.slantmagazine.com/music/review/keri-hilson-in-a-perfect-world/1671. Retrieved September 11, 2011. 
  11. ^ Garraud, Tracy (March 24, 2009). "Keri Hilson: "In A Perfect World"". Vibe (InterMedia Partners). Archived from the original on April 30, 2009. http://web.archive.org/web/20090430004952/http://www.vibe.com/music/revolutions/2009/03/keri_hilson_in_a_perfect_world/. Retrieved September 11, 2011. 
  12. ^ "Review Roundup: Keri Hilson – ‘In a Perfect World…’". Rap-Up. Devin Lazerine. March 24, 2009. http://www.rap-up.com/2009/03/24/review-roundup-keri-hilson-in-a-perfect-world/. Retrieved September 11, 2011. 
  13. ^ Jones, Steve (March 24, 2009). "Listen Up: Miley Cyrus' alter ego is a solid pop persona". USA Today (Gannett Company). http://www.usatoday.com/life/music/reviews/2009-03-23-listen-up-miley_N.htm. Retrieved September 11, 2011. 
  14. ^ "Video Teaser: Keri Hilson ‘Makes Love’ to Kanye West". Rap-Up. Devin Lazerine. March 9, 2009. http://www.rap-up.com/2009/03/09/video-teaser-keri-hilson-makes-love-to-kanye-west/. Retrieved September 11, 2011. 
  15. ^ a b "Bubbling Under R&B/Hip-Hop Singles – August 8, 2009". Billboard. Prometheus Global Media. http://www.billboard.biz/bbbiz/charts/chart-search-results/singles/3111322. Retrieved September 11, 2011. 

External links


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