Mail Print

Mail Print, Inc.

Type	Private
Founded	(1988 (1988))
Founder(s)	Haver "Dan" Danner
Headquarters	Kansas City, Missouri,
Area served	U.S.
Services	Direct Marketing Printing Variable Data Printing Web-To-Print Marketing Asset Management Marketing Automation
Revenue	US$17,700,000 (2008)
Owner(s)	Eric Danner, Gina Danner, Kyle Danner
Employees	80+
Website	mailprint.com

Mail Print, Inc. is a direct marketing and variable data printing company located in Kansas City, Missouri. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product.^[1]

Company history

Mail Print was originally established in 1988 under the name "Mail & More" by Haver Danner. Children Eric, Gina and Kyle Danner later joined the business and transitioned it to a personalized direct marketing and commercial printing provider, under the name of Mail Print. Mail Print's offices and operational facility are located in the Hunt Midwest Subtropolis, an underground business complex.

Services

Mail Print's service offering includes:^[2]

• Digital and Offset printing
• Marketing Asset Management
• Database marketing
• Direct marketing, including direct mail, E-mail marketing and Personalized URLs
• Marketing Automation
• Print Automation

Revenue & Company Growth

As of January, 2009, Mail Print was listed as the 5th largest commercial printing company in the Kansas City area. Archives of the Kansas City Business Journal's yearly "Top Area Commercial Printing Companies" lists detail the following growth:^[3]

Year	Revenue	Rank	Employees
2008	$17.7 million	5	82
2005	$13.2 million	5	74
2004	$11.35 million	9	67
2003	$10.07 million	Not listed	Not listed
2002	$7.2 million	16	47
2001	$6.1 million	19	43
2000	$4.9 million	21	42

Innovations

In 2001, Mail Print publicly launched their "Marketing Communications Portal," an online marketing asset management and ordering system used by organizations and franchises to create and execute direct marketing materials.^[4] Early users of the system include Reece & Nichols Realtors^[5], a real estate brokerage with more than 60 locations and 2,000 sales agents.^[6]

Mail Print began using the Hewlett-Packard line of Indigo digital presses in 2002, which allowed for variable data print personalization by integrating database information during the digital printing process. As an early adopter of the technology, Mail Print served as a HP test site.^[4]

In 2007, Mail Print introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list."Mail Print Launches Latest 10 to Win’ Product, Builds Business", RISMedia, 25 April 2007. Retrieved on 2010-6-17.</ref>

Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.

Customers

Mail Print's customer base is made up of medium and large-size businesses and franchises, including:

• Keller Williams Realty
• Harrah's Entertainment
• Ferrellgas
• HomeServices of America companies, including Edina Realty, Reece & Nichols Realtors, and Long Realty
• Argosy Casino
• International Association of Administrative Professionals
• Fellowship of Christian Athletes
• Saint Luke's Health System

References

1. ^ "Marketing Asset Management | Mail Print’s Communications Portal". Retrieved on 2010-6-17.
2. ^ Mail Print website, Retrieved on 2010-6-17.
3. ^ "Top Area Commercial Printing Companies", Kansas City Business Journal, 9 January 2009
4. ^ ^{a b} Danner, Gina. "Go Big or Go Home", KC Small Business, Kansas City, January 2010.
5. ^ Worth, Tammy. "All in the family: Three siblings adapt printing company to the times", Kansas City Business Journal, Kansas City, January 2010.
6. ^ "Join Our Team", Retrieved on 2010-6-17.

External links

• Mail Print company website
• Mail Print blog
• Mail Print LinkedIn company page